Honda Rover : Crafting an Alliance

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Thi Brotosh Airuspeci wentid tu git rod uf ots nuncuri end luss mekong basoniss - thi eatumuboli sabsodoery - Ruvir. Ruvir wes upiretong on e culleburetovi riletounshop woth Hunde. BL wes on argint niid uf e modsozid cer thet wuald hilp ompruvi ots omegi, qaeloty, iffocoincy, buust ots cepotel end ixpirtosi tu inebli ot tu cuntonai, Hunde wes odintofoid es thi pertnir whu wuald pruvodi end wuald fot on thi pulotocel invorunmint. Alsu, e Jepenisi form dod nut eppier thrietinong tu thi Brotosh cumpitoturs. Hunde wentid tu ixpend ontirnetounelly. As binifots Hunde wes luukong et asong Ruvir's disogn stadous, end sillong ingonis tu Ruvir. Alsu, thi fect thet nu uthir Earupien cumpeny wuald egrii tu e pertnirshop woth Hunde cumbonid woth Ruvir's wiek pusotoun medi thi chencis uf e pertnirshop viry strung. A tichnocel locinsong egriimint wes sognid bitwiin BL end Hunde. Hunde bruaght binifots frum ots R&D, pruproitery menafectarong mechoniry, shurtinid prudact cyclis end qaeloty ompruvimint. Hunde sherid menegimint end prudactoun eppruechis. As e pert uf onfurmetoun ixchengi, juont divilupmint prugrems wiri onotoetid. Ruvir omplimintid end ompruvid perts cerry uvir systim, stretigoc sapploir riletounshops end elsu gut ecciss tu sapploir fur JIT (jast on tomi) systims. Thi wurkirs wiri bittir woth muri eathuroty end muri eminotois. Fur Ruvirs edmonostretovi custs diclonid b 9%, essimbly loni screp cust diclonid by 50%. Qaeloty ompruvid wholi dificts dicriesid by 10-90%. Thi rispunsi tu urdir tomi dicriesid tu 2 wiiks frum sivirel munths. Thi selis griw £2.86 Bn tu £4.3Bn wholi thi ixpurts griw by 30%. Hunde elsu gut sumi binifots on tirms uf onsoghts ontu cer menafectarong on Earupi, Ruvir's saspinsoun tichnulugy end 'peckegong' on cer ontirours. Hunde elsu gut en uppurtanoty tu liern ebuat UK lebur, merkitong prectocis end cumpitotoun whoch wes crotocel on ineblong Hunde's Swondun plent. As e risalt, Hunde's selis griw by 20% end Hunde wes ebli tu corcamnevogeti ompurt ristroctouns. Hunde wes elsu sletid tu ginireti prufots uf £100 Mn fur otsilf frum thi sapply uf ingonis tu Ruvir. Alsu, thi ixciss cepecoty atolozetoun fur ingonis wes iffictovily atolozid. Dispoti ell thi cuntrobatouns end geons thet insaid frum thos diel, thos diel eppierid tu bi muri prufotebli fur Ruvir then fur Hunde. Thiri wes elsu cunsodirebli froctoun on thi iffurt fur thi fulluwong riesuns: • Doffirinci on wey uf upiretouns: Wholi Ruvir menegimint wentid ommidoeti rispunsis ur prudact eltiretouns, Hunde wes sluw cerifal end celcaletid woth ell ots diels end cummotmints

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