Honda Jazz Pathos And Logos

The Honda Jazz’s advertisement

The advertising world is constantly finding way to persuade people into buying products. It is fairly evident that throughout history, advertisement have been capable of manipulating its audience. Advertisements are involved in almost every part of our daily lives: in fact, every brands always need a good campaign to establish itself in the market. That is why I have chosen to show my expertise and my professionalism on my recent work on the ad of the new Honda Jazz.
In developing a rhetorical appeal ad, my Honda advertisement is to persuade people that the vehicle, The Honda Jazz is the most fuel-efficient vehicle automobile available in the market. With the end goal being to convince the specific target who are the owners of vehicle; the adults, the parents. I have tried to use a mix of pathos and logos to develop my argument. By using the 6-year old young girl, Amy who is sad since she has not seen her grandmother for a quite while because of high fuel costs. This utilization is aimed at drawing the crowd into purchasing the vehicle which as being qualified the most fuel efficient automobile in the market.

In creating the ad, I used the logos form of rhetoric.

The evidence displayed in this advertisement is that the young girl has not been able to visit her grandmother for a considerable length of time because of the high cost of fuel. It is critical to understand that my ad focuses on drawing the attention of the audience by also employing the aspects of logos. My ad appeal to the people’s capacity to think rationally. It is imperative to understand that the advertisement targets a diverse audience and this means the aspect of appeal must be diverse and focus more on generating need within the mind of the customer. It seems to make sense that this vehicle must be better suited if it is more fuel proficient than other vehicle brands. In this case, the ad induces people to purchase the

car.
Moreover, everybody values family, especially children, for the parents. In creating this ad, I employed the use of pathos by evoking a feeling of sadness to the audience. By looking at the ad, the emotions of the audience are evoked by the sadness of this young girl that is desperate and sad of being alone without that person whom she loved the most probably the mother or the father. Pathos appeal to emotions. Emotions are really present through this touching story and sad image. The ad plays on the feelings individual feel when they go through missing a family member because of condition that can easily be worked around by just purchasing another vehicle. Many parents can relate to this picture. Using children is very often the best way to plays on feelings. They incarnate innocence. My technique plays much more on the pity to attract people to buy the car.
The aspect of master narrative has also been employed in this ad in the sense that I try to focus on aspects of family, something that the society holds up to. The relationship between children and their grandparents has always been a strong one. In the society, children love their grandparents, and they often crave to be with them regardless of the cost. In my ad, I integrated the master narrative to appeal to the target audience to buy a Honda Jazz as it is the solution to the underlying problem of the high fuel cost that denies young children like Amy the opportunity to be with their grandparents. The symbol of the family I employed in this ad is mentally persuasive in that it appeals to the emotional connections between siblings, parent-child, or parent relationships. In this sense, children are a unifying factor, and by missing to see their grandparents, it drives the attention of the family to the available solution which is Honda Jazz. A solution to the state of many people is getting a fuel efficient car that can allow the owner to abandon the worry of the cost of fuel. Honda Jazz comes in to solve the equation.
I believe this ad will drive the attention of the audience to buy the car since there is no doubt the high cost of fuel denies many of us an opportunity to be with those we love or to do many things. This ad should consider as more appealing to the target audience, and I believe it will add value to the car by appealing to families which are the majority consumers of the automobile in the industry. I also believe that by including the story of Amy, the 6-year old girl, who has no visited her grandmother in weeks, allow the ad to show the roles adults play within the family and the expectations that come with it. The case here is ensuring the little girl sees her grandmother regularly as possible, and for the other people to move as they wish.