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Home depot versus lowes analysis
Competitive analysis of home depot
Home depot versus lowes analysis
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The story behind the largest home center retailer all began in early 1978. Home Depot was formed in 1978 by Arthur Blank and Bernie Marcus along with an investor banker known as Ken Langone and merchandising expert Pat Farrah. They envisioned a chain of home-improvement warehouses, larger than any of their competitors' facilities, filled with a vast array of products and staffed by customer-service experts. Home Depot virtually revolutionized the do-it-yourself home improvement industry in the United States almost overnight. Marcus and Blank opened two stores on June 22, 1979, in Atlanta, which made the city the official home of the Home Depot.
In 1981, The Home Depot went public on NASDAQ and moved to the New York Stock Exchange in 1984. Marcus and Blank initiated an aggressive yet
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well-planned expansion program. By 2003 the Home Depot had grown from three stores employing 200 people to more than 2,270 stores employing 300,000 people. Today, more than 22 million customers visit a Home Depot store each week. They carry a wide assortment of low-cost products, and offer expert advice and exceptional customer service. As the world’s largest home improvement chain and one of the largest US retailers, the company operates nearly 2,270 stores in the US, Canada, and Mexico, as well as an online business. The average Home Depot store is approximately 130,000 square feet and is stocked from floor to ceiling with some 40,000-50,000 different products. An emphasis on size and volume allows the Home Depot to remain profitable by selling more for less. This, in turn, allows the Home Depot to negotiate lower prices from the merchandise vendors, with the savings passed on to the consumer. It targets the do-it-yourself (DIY) and professional markets with its selection in lumber, flooring, plumbing supplies, garden products, tools, paint, and appliances. Products varied from well-known national brands to generic Home Depot brands. Home Depot also offers installation services for carpeting, cabinetry, and other products In 2012, Home Depot made their move. Led by new CEO Frank Blake, the company refocused its vision for the future. Blake shifted resources to focus on Home Depot’s in-store and online customer experience, leaving behind previous CEO Robert Nardelli’s obsession with cornering the wholesale housing supply market, an initiative that had marginalized the everyday customer. One highlight of the shift was Blake’s “Customers First Initiative,” which created “power hours,” or periods of high customer traffic during which employees hit the floors to offer their assistance. The benefits of Blake’s new direction were instantly clear. Customer satisfaction jumped by 30% and Home Depot recorded a new all-time high for ACSI score in 2013. The retail industry is now becoming more interconnected.
Now Home Depot continues to evolve towards leveraging their digital assets to support customers shopping in their stores, and leveraging their stores to support customers shopping through their digital assets. Home Depot’s strategy continues to be rooted in their three-legged stool, which stands for customer service, product authority for home improvement and disciplined capital allocation.
Lowe’s second largest home improvement is Home Depot’s largest competitor. Home Depot and Lowes have very similar product offerings and large warehouse formats. In many major markets Lowes and Home Depot stores go head to head for the support of the do-it-yourself customer, however Home Depot clearly comes out ahead.
Mission Statement
Home depot’s is more directed towards its employees to provide the most exceptional customer service to its customers. Instead a short mission statement, Home Depot has eight corporate values that are designed to guide the actions of its employees at all levels. Home Depot is a value-driven company and has eight core values that are
Taking care of our people
Giving back to our communities
Doing the right
thing Excellent customer service Creating shareholder value Building strong relationships Entrepreneurial spirit Respect for all people These values are guide for the employees to being able to provider best services for their customers and community. We agree about the values that home depot has as a best fit for the company. Home Depot viewpoint of customer service – “whatever it takes” which means that to keep a healthy relationship with customers rather than just completing a transaction. As Bernie says, “At the end of the day, we’re in the people business.” is a great message for the employees.
Established as the older company of the two, Lowe’s ranks forty-second as a Fortune 500 company. Established in 1946 as a small hardware business, Lowe’s has grown into a 40,000 product, global market enterprise that consist of 1,710 stores nationwide expanding into the countries of Canada, Mexico and Australia (Lowe's Internal, 2010) Home Depot, founded in 1978, is the fastest growing retailer in the United States. Ranked twenty-ninth as a Fortune 500 company, Home Depot continues to remain the number one do-it-yourself retail store in America. These two companies may sell products of the same nature, but comparing their Code of Ethics is their way of setting themselves apart. (Home Depot Internal, 2009)
Home Depot is the brainchild of Bernard Marcus and Arthur Blank and came about after both men lost their job in the home improvement industry in 1978 (Parnell, 2014). Home Depot has acquired several smaller home improvement stores in both the U.S. and abroad through the years which enabled it to position itself as the world’s largest home improvement chain (Parnell, 2014). Home Depot focuses on the do-it-yourself segment of the market and sells sells tools, construction products and services. Marketing is a strong point for the company. They are able to maintain a competitive advantage by keeping themselves available to their customers at all times. Home Depot has been using both online and offline marketing efforts. The internet has become a very useful tool for the company and part of the reason that they are leading the market in DIY stores. Home Depot currently provides DIY videos on YouTube and Vine that cover current topics that consumers are likely to be interested in. They also have social media pages on Facebook and Twitter, where they have a huge following. They provide online communities where actual employees answer consumer’s questions and provide assistance on
In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key functional strategies. To continue their success, Lowe’s must specifically focus on marketing, logistics, and human resource management strategies.
The Home Depot learned the hard way that you must hire a leader that will stay true to the core values. The leader’s ethics and values will play a huge role in determining if the company will succeed or fail. The founders of The Home Depot built a culture on the foundation of respect, integrity, and compassion. The culture and customer service under the influence of the admired founders prospered.
Rivalry. Home Depot, Ace Hardware and Menards are the biggest competition that Lowe’s faces. With Home Depot being the large...
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. With their store, Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store, operated in a large, no-frills warehouse. Home Depot carries over 35,000 products, with national brand names along with the Home Depot brand. At the start, Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide customers through home renovation projects. Since its opening, Home Depot has experienced incredible growth, and today is North America's second largest retailer, and the largest home improvement retailer. Internationally, Home Depot has expanded into Canada, Mexico, and is beginning to operate stores in China. Home Depot's competition includes Sears, Ace Hardware and Lowes (the main competitor).
The 3 percent decline in sales causing a 21 percent decline in profits can be attributed to the identification of the accounting concept of operating leverage. Operating leverage is what business managers apply to boost small changes in revenue into sizable changes in profitability. Fixed cost is the force managers use to attain disproportionate changes between revenue and profitability. Therefore, when all costs are fixed every sales dollar contributes one dollar toward the potential profitability of a project. Once sales dollars cover fixed costs, each additional sales dollar represents pure profit. A small change in sales volume can significantly affect profitability (Edmonds, Tsay, & Olds, 2011). So, therefore, if sales volume increases,
Lowe’s Companies, Inc. is averaging the opening of about two stores per week. This is part of an unprecedented two billion dollar store expansion, which is the most aggressive expansion in the company’s fifty-five year history; thus, magnifying Lowe’s locality and customer convenience in the United Sates home improvement marketplace. Lowe’s new superstores are currently the largest in the home improvement marketplace, averaging a retail space of about 150,000 square feet. (http://www.lowes.com)
Target Corporation's strategic structure plans are continuing staffing the organization and assemble a well-talented management team. Also, continue recruiting and retaining employees with the needed experience. Another option is to acquire, develop and strengthen resources and capabilities in performing critical value chain activities to match changing market conditions and customer expectations. Target Corporation needs to explore multidivisional or matrix organization structure to facilitate strategy execution, delegate authority, and managing external relationships (Thompson, Peteraf, Gamble and Strickland, 2016).
|Business |The Home Depot, Inc. is the world's largest home improvement retailer. The company incorporated in 1978 in |
Walmart a name known globally they are a true empire. They are known as one of the largest company in the world. Sam Walton founded Walmart opening the first store in 1952 and Arkansas since then in has grown. According to Snyder Walmart is located in over 27 counties they have over a 11,000 stores and over two million employees. Walmart stands by the mission statement “We save people money so they can live better.” Walmart is known for is super low prices, and they compete with anyone who tries to enter their market. Walmart has a very formal and bureaucratic structure. There is a very clear hierarchy and commands come from the top and flows to the bottom. Although Walmart is so successful they have received lots of backlash due to some
Home Depot, well-known by its big, bright orange box logo, is a retailor of numerous popular brands of construction and home improvement products. Reach the Top® manufactures a popular brand of ladders and scaffolding already sold by Home Depot, and...
It went public very successfully in 1973 and in 1979 developed a further joint venture with Belgian retailer, GB-Inno-BM, setting up a successful chain of DIY stores with a supermarket-style layout under the brand ‘Homebase’. Hombase grew into a very profitable concern and in 1995 acquired ‘Texas Homecare’ tripling in size overnight. Homebase was subsequently sold in 2000 for almost £1billion.
The customers are the top priority. Next are the front-line associates, then field support, and then corporate support. The CEO comes last. In this prioritization, Home Depot’s organizational culture ensures that corporate values are inculcated among all employees, especially the front-line workers at the stores. In addition, this feature of the organizational culture highlights the value and contributions of front-line workers, translating to Home Depot’s managerial approach that recognizes idea and action contributions from
Organizational culture is a reflective view of the inner workings of an organization. This culture reflects hierarchical arrangements as it pertains to the lines of authority, rights and obligations, duties, and communication processes. Organizational structure establishes the manner in which power and roles are coordinated and controlled amongst the varying levels of management. The structure of an organization is dependent upon their goals, objectives, and strategy. Determining organizational structure best suited for an organization is generally found within the six key elements of organizational structure and choosing those to implement those best suited for the organization. The six key elements include: