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Four main components of holistic marketing
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Holistic Marketing
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Kotler and Keller describe holistic marketing as acknowledging “that everything matters in marketing – and that a broad, integrated perspective is often necessary.” (Kotler and Keller, pg 18) In other words, this type of marketing is looking at more than the product or the customers. It looks at more than selling how prices and marketplaces. Holistic marketing blends all of these things along with non-traditional views such as environmental impact, ethics, community building, partner relationships, employees, internal communications and much more. MarketingProfs suggests that “For a truly holistic approach, you not only have to look at the whole picture but also involve the whole organization” (MarketingProfs.com, 2014) There are 4 core dimensions that make up holistic marketing. They are: Internal marketing, Performance marketing, Integrated marketing and Relationship marketing.
Provide an overview of the core dimensions associated with holistic marketing
There are 4 core dimensions associated with holistic marketing. Each of these core dimensions provides its own insights into diff...
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