Holden Battlefield Innovation Case Study

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Introduction:
Innovation has become a must in many businesses considering the current economic climate and the variety of needs of customers. With stagnating economic climate and the amount of competition in each market businesses have been in hard ground. The growing competition for businesses has made it much harder to for businesses to have a good margin for their profits.
Innovation comes in different forms and relates not just new products but new systems and processes followed to attract or differentiate their products and services with their competitors. One such could be Coca-Cola’s Share a coke campaign which was highly influential in creating a new base for their customers and gave them huge publicity. Hence innovation does not mean just the products but every other …show more content…

Gaps In Holden company:
Holden has not focused on export as a component of its strategy, unlike Toyota, and the high Australian dollar did not make the Holden grow. Mitsubishi and Ford had demonstrated that auto manufacturing in Australia was not productive, which created pressure on Holden and Toyota and others in the supply chain.
“Holden has additionally had issues with its product, with reviews issued for Holden Cruzes for a defective fuel hose in 2011 and brake issues in 2012. “
Holden failed to cooperate and act on times where there was a high need for innovation and proactive actions to export cars abroad, since developing countries remained optimistic to buy Australian cars.
Strategy and mission:
Holden needs to attain temporary loans and subsidies from the government and private lenders in order to make sure that they will sustain in the market and manage the market crunch they possess.
Holden could research and manufacture electric cars and export them to countries like India, Brazil and China where there is a huge need to use electric cars due to fuel deficit and pollution

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