General Motors Inc.

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General Motors incorporates entrepreneurship and innovation into its business objectives. This is evident in General Motors Vision statement which states that its goal is to “lead in advanced technologies and quality by creating the world’s best vehicles”. (1) For instance General Motors has an extensive R & D, Design, and Engineering department that oversees the creativity, innovation, and invention of its strategic technologies and innovation programs which are aligned with its corporate vision. In order to lead in advanced technologies of the world’s best vehicles General Motors incorporates entrepreneurship and innovation concepts, which are essential to competing in the global market place.(2) In the spirit of entrepreneurship, which is the process of discovering new ways of combining resources,(5) General Motors is a majority shareholder in GM Daewoo Auto & Technology Company of South Korea, and has product, powertrain and purchasing collaborations with Suzuki Motor Corporation in Japan.(3) These associations allow General Motors to maneuver into specific customer markets and broaden its product base. Being an innovative organization also requires General Motors to establish advanced technology collaborations, which it has with Daimler AG and BMW AG of Germany and Toyota Motor Corp. of Japan (3) as well as promoting competitiveness and deferring the cost of the research and development. (2)

One example of innovation, which is the process of devising a new idea or thing, or improving an existing idea (5), is the two-mode hybrid system being used today on GM’s hybrid pickups and SUV’s. This was a result of the partnership between BMW and GM in which both manufacturers benefited. BMW benefited from GM’s battery, extended ran...

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...nd meet their quality targets. Your most important customer will be able to pick and choose any type of options that they want on their Cruze, when they want it.

Competition – Our scissor lifts were bought in a package deal for our paint shop and three others. Not installing this new lock retaining nut will leave us susceptible to thousands of units being lost along with idling hundreds of people. Not to mention the increase in the cost per vehicle because we did not meet or production targets.

In conclusion, innovation and the need for it will never diminish no matter how big or small. For me, my company, and my country innovation is the key to our success and our very existence. With that being said, you better not have a great idea and have no one to sell it to. The customer will always be first, second, and third for that matter, if we are to succeed.

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