History Of Nuteell The Nutty Idea And How It Spread

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Nutella: “The Nutty Idea and How it Spread”

Imagine a world without chocolate; a giant hole where the creamy, delicious heaven used to live … smiles scarce, laughter non-existent, and happiness weak. Most today are familiar with the iconic, desired hazelnut spread, Nutella, but little know the story behind it. The earliest form was, in fact, created during the World War II rationing, by a man in Alba, Italy named Pietro Ferrero. In the 1940s, Europe and other parts of the world were low on food - most importantly, chocolate. Incidentally, there was an abundance of hazelnuts in Italy, specifically the Piedmont Region. Ferrero, a pastry maker, had the genius idea to make a hazelnut-chocolate spread, a six times cheaper alternative to regular …show more content…

After these ‘late-night taste testings’ the spread hit the Italian market, with the name Pasta Gianduja: Pasta, the Italian word for paste, and Gianduja, a popular character in Europe. Then, the concoction was sold in loaves wrapped with tinfoil, almost like fudge. Mothers might put a piece in between two pieces of bread for a sandwich. Often, the children would throw away the bread, and just eat the Pasta Gianduja. Soon, a better model, Supercrema Gianduja, was made. This was more of a creamy spread, hence the name, and came in a container similar to a peanut butter jar. This became even more of a part of Italian culture, restaurants calling it “The Smearing”, and offered it on menus. Later, in 1964, Michele Ferrero(son) put Supercrema Gianduja in the iconic glass jar and renamed it Nutella. The name ‘Nutella’ comes from the word nut, because of the hazelnuts, and ‘ella’ is a common Italian suffix that shows affection (mozzarella, tagliatella-pasta). Now, with the new name, Italy went insane for Nutella and, in 1984, began distributing to parts of the U.S. Currently, fifty years later, Nutella has 11

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