History Of Michael Kors

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http://secfilings.nasdaq.com/edgar_conv_html%2f2013%2f05%2f29%2f0001193125-13-239625.html#FIS_BUSINESS http://phx.corporate-ir.net/phoenix.zhtml?c=235654&p=irol-homeprofile Company Overview

Michael Kors is a luxury lifestyle brand lead by award-winning fashion designer Michael Kors. The company started as an American sportswear brand and has now become a global luxury accessories, footwear and apparel brand with a presence in more than 85 countries.

Michael Kors offers two primary collections: the Michael Kors luxury collection and the MICHAEL Michael Kors accessible luxury collection. Both collections are carried in Micheal Kors retail stores and leading department stores across the world.
The Michael Kors collection was first introduced in 1981. It is the core collection of the entire Michael Kors brand and it represents the cornerstone of the brand’s runway shows. The Michael Kors collection is famous for its handbags and small leather goods with high quality leathers and glamorous skins. It also offers footwear and apparel.

The MICHAEL Michael Kors collection was first introduced in 2004. This collection offers more accessible luxury goods comparing to the Michael Kors collection, which the company believes could serve a huge market with significant demand. The MICHAEL Michael Kors collection offers accessories, footwear and apparel and it focuses on younger demographic market.

Sales Channel

The Michael Kors business is operated in three segments: retail, wholesale and licensing. The company has developed strong distribution channels in these three segments including company-operated retail stores, various department stores, specialty stores and select licensing partners. As illustrated in the graph, the company has real...

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...ly known as Fifth & Pacific Companies, Inc. and renamed to Kate Spade & Company in February 2014.

Prada S.p.A.
Prada S.p.A was founded in 1913 in Milan, Italy. The company now operates as a subsidiary of Prada Holding B.V. As a luxury brand, Prada designs, produces and distribute handbags, leather goods, footwear, apparel and accessories. All of these products are marketed and sold through numerous brand names such as Prada, Miu Miu, Chruch’s and Car Shoe. The company operates internationally in approximately 70 countries across the world. Prada directly controls 461 own-operated stores as of January 31, 2013. The company also generates revenue from a network of franchise operated stores, department stores, independent retailers and online stores. In addition, the company sells eyewear products, fragrances, and mobile telephone sectors under licensing agreements.

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