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What success means
What success means
Define the meaning of success extended definition
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The question that many people wonder today is, what is success and what does it mean to be successful? Well, in today’s universe constructed of technology and overpowered with politics many people believe that success is conspired by how rich and famous a person is. However, just because a person is rich and famous, are they popular and always joyful and even confident with themselves? If so, they are the apotheosis of success, yet this is rarely the case. Marketers want today’s society to believe that by having a lot of money, owning a big house, wearing the latest fashion trends and driving the new cars is happiness and that overall happiness is success. Marketers have brainwashed today’s society through technology and politics and have created …show more content…
A journalist for Wired News explains how a hipster is successful, “What is a hipster, after all, other than a successful slave to the dictates of the pop culture police” (Long). A “hipster” is a conformist that is struggling to keep up with the current fashions and up-to-date styles of day-to-day life (Long). “Success” has been idolized to represent ones popularity and fame. However, this commercialized picture of “success” has taken away many peoples originality. Money does not make a person successful nor does it make a person happy. Money makes a person popular to others and less confident to themselves.
Marketers overpower the society today with the use of technology and media that deprive Americans from becoming successful. Americans have lived their lives thinking that money in the way to go, and that it is better to be rich and famous than to be respected. Success is not made up of money and power, it is made up of ones character, respect, integrity, honor and dignity. The claim by marketers is illegitimate because success must be worked for in order to achieve it and a person must have confidence in themselves to withhold their success. Ralph Emerson
The term hipster is a difficult, and contested term with dynamic and often ambiguous connotations. According to Ferrier (2014), what was once an umbrella term for a counter-culture of young creative types morphed into a pejorative term for people who looked, lived and acted a certain way. The Urban Dictionary
... middle of paper ... ... People are unable to judge their own flaws, causing them to be gullible and believe whatever they perceive to be correct, shown through pseudoscience and consumer testimonials. Overall, this article highlights the use of Marketing Techniques used in everyday life in order to show importance towards business products.
As a matter of facts, from his perspective in recent decades marketers have been able to supplant the market logic in almost every area of our life: medicine, education, government, law, art, sports, even family life and relationships personal. Market logic invaded spheres of life that in the past were barred.
The biggest criticism many hipsters face is that they’re so concerned with their own identity or brand to the point of narcissistic behavior. Wanting to stand out from the crowd by not conforming to mainstream society is still a major objective for hipsters, and being different by being cool is of utmost importance. Mark Greif says in his article The Hipster in the Mirror that “pride comes from knowing, and deciding, what’s cool in advance of the rest of the world” (1). Hipsters don’t like cool things; they make certain things cool. They seem to have an inflated ego because of the way they carry their brand of cool.
Money constitutes the American Dream, because in America, to be successful in life means being wealthy. We live in an industrialized nation, in which money controls our very own existence. The Lesson by Toni Cade Bambara establishes an argument about society’s injustice that entails financial opportunities by revealing the differences in living conditions between upper class and lower class. Another important point Stephen Cruz, a successful business person and a Professor at the University of Wisconsin at Platteville, makes in his speech is that the American Dream is getting progressively ambiguous, because the vision of success is being controlled by power and fear which only benefit 1 percent of Americans. For most people, the American Dream is to be financially stable to the point of content; however, realistically the accomplishment of the American Dream is often obstructed by society’s limitations and influences from higher power.
... Even though money looks like the answer to all of one’s problems, and even though it acts like the key to unlock the American Dream, Money is a trap that can lead to deception and destruction.
Everyone is in a consumer’s hypnosis, even if you think you are not. When you go to a store and pick one brand over the other, you are now under their spell. The spell/ hypnosis is how companies get you to buy there things over other companies and keep you hooked. Either through commercials or offering something that you think will make your life better by what they tell you. For example, you go to the store and you need to buy water, once you get to the lane and look, there is 10 different types of water you can buy. You go pick one either because the picture is better or you seen the commercial the other day and you want it. During the length of this paper we will talk about two important writers, Kalle Lasn the writer of “The Cult You’re in” and Benoit Denizet-Lewis writer of “ The Man Behind Abercrombie & Fitch”. They both talk about similar topics that go hand and hand with each other, they talk about the consumers “Dream”, how companies recruit the consumers, who cult members really are, how people are forced to wear something they don’t want, and about slackers.
Wealth and fame are not necessities that are needed to be happy with life. Fame and wealth are very sought after, because many people think those things and happiness go hand and hand. People are often mislead by this theory, money can make a person happy but it can also ruin every relationship they have and it can kill any ounce of joy they have. Wealth can be an idol that blinds people to the truly important things in life. When people solely focus on money to make them happy, they become emotionally and physically exhausted.
...at the American culture places economic success at the pinnacle of social desirability, without listing legitimate ways for attaining the desired goal (Merton 672-682). Today, the American Dream no longer reflects the dream Adams had, but instead, the idea that one can only call themselves truly successful if they have become rich, regardless of the way they got there. The American Dream does not guarantee happiness, but rather the pursuit of it, but with the media strongly persuading people that money guarantees happiness, people are encouraged to do whatever it takes, even it means disregarding their morals, so that they achieve ‘success.’ The inability to achieve this goal often leads people to destructive, and ultimately life-threatening criminal behavior as their feelings of anxiety and frustration over this vision of the “American Dream” get the best of them.
It seems that so often the subject of economic standing and wealth, are said synonymously with the phrase "The American Dream". It seems that it takes money to be happy and economic stature to be accepted; however, many people who fall into this trap out of ignorance will never achieve "The American Dream" they strive towards.
Americans define success as how much money you have. Success is not how much money you have, or what you have, or even if you are happy with what you have. Success is being happy with who you are. People pay surgeons tons of money to look younger than they are, pay very well to have a fake chin, or to have skin like a celebrity. These people think they are successful because they have the money to do this, and they look better than you do, however these people can not come to terms with who they really are and therefore change to be more appeasing to the eye.
In conclusion to this, I think that marketers do not have the ability to control the consumers need through the process of efficient marketing methods. However, the marketers can successfully market products by taking the process of demographics and psychographics into consideration, while this will profitably market their products to the intended consumers hence increase in the demand or need.
however, to be fairly consistent: the quest for money. Few will deny that Americans are intently focused on the “almighty dollar.” In a. society dedicated to capitalism and the maxim that “the one who dies”. with the most toys wins,” the ability to purchase a big house and a nice car separates those who are considered successful from those who are not. Yet the question remains, how does one achieve this? success.
If people are convinced with a certain type of advertise or product and so forth. In Holden’s article, she talks about how to get a seat at the “executive table”, meaning how to get a chance to succeed in marketing. She states, “That comes from understanding the customer, designing differentiated offering that communicate a brand’s unique value, and delivering above-market growth” (Betsy Holden). She explains how if people aren’t thinking the way you want them to (so they would buy your product) the company could be a complete fail. If they people’s mindsets are in the area that the company wants it to be, it could be a success.
The transformation of becoming a hipster coincides with what could be the suppressed desire to escape the intrinsic association of dull, un-cool, white middle class portrayal to something more independent and postmodern. That group of youth feel compelled to strive for a new, individual look. Borrowing from past trends and appropriating it to reveal and essence of what each member believes is a very independent sense of style and therefore also opinion. Their main goal: to detach themselves from the norm and western modernity whilst rejecting the institutional cooperate