Empowering Women: A Profitable Strategy for Businesses

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Next, in what ways could I improve the lives of poor (women) while at the same time making profit? Again, as CEO of Hindustan Unilever, we can provide job vacancies to the poor people especially women. We can provide basic job such as sales clerk, accountant, secretary, janitor and housekeeper to the poor women who are uneducated. Besides that, we also arrange jobs such as driver, delivery man to the men who are really struggle to survive in their everyday life. Therefore, they can get better income to live. At the same time our company also will make profit if the people work with energy, satisfaction and happy. They definitely work happy thus our company will produce more productivity and profitable. We can provide to women the training and …show more content…

Even thought, Hindustan Unilever is the current leading consumer goods company in India with presence over many consumer, still we have do marketing or advertising on our brands and projects. Therefore, we use real poor people as a model of company. From this publicity, some welfare or NGO will inspire and can step forward to help them. The reason that I mentioned this because women comprise fifty percent of workers, but still the balance fifty percent of the working poor are women (Unilever, 2016). Hence, our project provides livelihood-enhancing opportunities to nearly 70,000 Shakti Entrepreneurs who distribute our productions in more than 162,000 villages and reach over four million rural households (Unilever, …show more content…

We can celebrate the event is compulsory such as Company Anniversary, Independent day and holidays with poor people that save money and also add a popular reason to celebrate that local people can witness the ordination of more than one friend or relative. Hence, the poor people feel happy, joy and also may feel comfortable with the society. Finally, we also can provide activity such as Project Shakti to the poor people. This project is an initiative to financially empower rural women and create livelihood opportunities for them. It provides a regular income stream for the Shakti entrepreneurs and their families (Unilever,

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