Hidden Marketing Ads: Food Inc.

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Hidden Marketing Ads
There are many companies that use misleading advertisements to increase marketing sales. It can range from the foods we eat to our drinks. According to Tufts University and Health Nutrition letter, the phrase “all natural” is the third most popular claim on US food products. It appeals to consumers that they are drinking something healthy. What many of these companies regrets to inform are the false ingredients used to persuade buyers into thinking some products are all natural. However, the ingredients used are actually artificial flavors such as high fructose syrup. Ultimately, the misleading “all natural” labels and hidden messages in marketing ads disregards consumer’s expectations, and harms consumer’s health.
A documentary, Food Inc., is a prime example of what food industries don’t want you to see in order to make their business successful and increase sales. The section of the film discusses the hidden secrets behind slaughter houses, pesticides, factories and farmlands. These industries keep the truth hidden mainly because of the fear of consumers not wanting to eat their product if they knew what they were really eating and how it was processed. Although, the documentary favors a one sided viewpoint, it does expose consumers a …show more content…

CADS reported, a 2007 lawsuit against Snapple claiming that their products contained all natural ingredients. However, it contained synthetic ingredients such as, high fructose corn syrup and aspartame (Goulet). A major ingredient in Snapple’s drinks is high fructose corn syrup. A processed sweetener that is common in many other food products yet does not exist in nature. According to the American Diabetes Association, sugar consumption and high fructose corn syrup has risen over forty percent since the 1950’s. The intake of these sugar drinks has been associated with obesity and other detrimental health

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