For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer healthy food, nutritionist studies show the healthy alternatives are not as nutritious as advertised and can lead to calorie underestimation and overconsumption (cite). In order to maintain significant market share of the industry, fast food companies must entice people of all ages and advertise alternative menu options, even if the nutrition content does not support the messaging. The advertisement of “healthy” fast foods as nutritious often results in calorie under estimation and overeating by the consumer. The reality is Fast Food companies hoax their costumers into purchasing the advertised healthy products, but do not provide enough nutritional information for them to make healthy decisions.
In “The Indictments Against Advertising” by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertising’s effect on the consumer and shows the implications of businesses, in this case the fast-food industry, persuading people to “want what they don’t need” (Bovee 358). The advertising technique of persuasion leads to false impressions of a product, much like the advertisement claims of selling healthy fast food. With fast food ...
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... salty, sugary prepared items, desserts, and soft drinks which all cause weight gain (Nielsen 451). Thus, the study shows that while fast food establishments offer different items that are healthier, the ones being consumed are still the higher-fat higher-calorie products. Critser also touches on portion sizes in his article by describing a person’s psychological need to clean their plate (Critser 290). Although fast-food is not served on plates, this so called “need” can result in over consumption, training the mind and body to stay hungry enough to finish the food in front of them.
While fast-food is a major part of American culture the industry does not have the customer’s health as their main concern. The only way for America to become healthier is to become educated on calorie consumption and stay away from the unhealthy persuasion of fast-food chains.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
Millions of American people buy fast food every day without thinking about where, how and why. The ramifications of fast food is impacting the American people both around the waist line and the community where they live at. “As the old saying goes: you are what you eat.” (Schlosser) The customer have made the choices to eat fast food or not. The industry doesn’t care about the customers; studies have shown that the fast food industry is the reason for the rise of American obesity. “Live fast and die young” (Moore); this could not be more true when looking at the impact of the fast food industry.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
Best selling author of Eat This, Not That, David Zinczenko’s article “Don’t Blame the Eater,” blames the fast food industry for the growing rate of obesity in the United States. Zinczenko’s main idea is that fast food companies should have warning labels on all the food they supply. Zinczenko believes that since health labels are put on tobacco and preserved food product, fast food industries should put labels on today’s fast food. Discussions about the availability of fast food compared to healthier alternative were brought up as well. Zinczenko states that when looked at, a salad from a fast food restaurant could add up to half of someone’s daily calories (155). He believes that because of fast food, Americans are having more health risks, which includes an insane rise in diabetes. Some agree with Zinczenko saying fast food companies should be the ones responsible to show people the truth about their foods. On the other hand Radley Balko, a columnist for FoxNews.com, states that fast-food consumption ...
McDonalds promotes the construct of “healthiness” as a justification as to why a consumer should purchase their food. This article introduces an interesting viewpoint that despite these claims of “healthiness” or even the inclusion of low calorie options does not ensure that the consumer will not overconsume their food. I will use this source to expand the findings in "Nutritional Quality at Eight U.S. Fast-Food Chains 14-Year Trends” which argues that despite the addition of “healthy” options at fast food restaurants, the overall nutritional quality of the menu remained poor. An analysis of these two sources will be used to help answer my research questions: what consists of healthy food in the McDonalds “Questions” campaign and what are the implications of this definition of healthy food? I will use these sources to support the significance of my claim. Specifically, I will use Downs as evidence for my claim that despite marketing campaigns aimed at redefining McDonald’s as a healthy option, the definition of healthy food that these commercials promote is too limited and ultimately attempts to conform to new definitions of healthy food without actually changing their
One of the most unhealthy diets in the world is that of an American. It is made up of processed foods and a good amount of television. America easily has the most fast food restaurants in the entire world. Leave it to McDonald’s, Wendy’s, Burger King or any other fast-food restaurant to serve extremely cheap and even unhealthier food at any time during the day or night. ”It tastes good so why not?” That seems to be the question many people are asking now-a-days. Because it is so easily accessible and processed, it is made to be very tasty and extremely unhealthy. Many Americans find his or herself indulging on the these fatty foods of America on a day-to-day basis. While it may taste good at the time, it has a terrible effect on your body on a long-term basis. Eat it regularly, and it becomes a nasty and deadly habit and can cause heart failure, Type 2 Diabetes, high cholesterol, high-blood pressure, and many other life threatening complications to the body. The American diet has a numerous amount of pitfalls and disgusting habits. The American diet is one of the worst diets because of its portions, processed foods, and how it is very cheap, but the American diet can be overcome with determination, a healthy diet, and an exercise routine.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
In American society’s everyday busy life, fast food is a commonly consumed meal . You can drive down a single road and often find more than five fast food chains’ restaurants. In a society where people are always “on the go,” a cheeseburger meal with a large soda is very easy to grab, and inexpensive. Although people might think it’s just a hamburger and fries, do they really know what is in the food, and how it is going to affect their bodies. Fast food has become a dangerous billion dollar industry, and it is harmful for the consumers. Those who know the dangers need to inform the others that they are taking a risk by pulling into that drive through, and putting their health on the line. Fast food is harmful for an individual’s health
Fast food has been a very common solution for on the go eating because a restaurant is located at almost every corner and the convenience of drive thrus give people the luxury of not even having to get out of their car. Sutter Health indicates that over 25 percent of Americans consume fast food daily. It is not a secret that fast food has been blamed for being one of the major causes of obesity. This brings up the question how exactly does fast food affect specifically your everyday activities when it is consumed. Numerous arguments have been made about how fast food can hinder your daily progress and why it should be avoided or maybe be eaten but only in moderation.
For consumers who take their health into consideration when eating, calorie postings on menus will greatly impact their decision when making a food selection. (Diets in Review) The Food and Drug Administration has finalized menu labeling rules that will require calorie information to be listed on menus and menu boards in chain restaurants. The rules can also apply to vending machines and similar retail food establishments. Alarmingly, Americans eat and drink almost one –third of their calories away from their residence. If calorie information is given directly to consumers at restaurants, a huge change could be made in the lives of many Americans, by simply choosing to eat healthier. The menu labeling rule will apply to chain restaurants that
Subway has just become the biggest fast food franchise in the United States. They advertise a healthy menu full of all natural ingredients. However a recent experiment by the Journal of Adolescent Health found people consume almost the same amount of calories at Subway as McDonalds (Lesser). Subway is not the only fast food advertising healthy options however. Despite the unhealthiness of fast food, these chains do offer some benefits. Natalie Stein,a writer for the live strong foundation, who focuses on weight loss and sports nutrition points out some crucial benefits of fast food. Stein acknowledges the convince of fast food in her article “What Are the Benefits of Fast Food?” She believes that having fast food restaurants on almost every corner is a good thing. This might be a good thing to some people, but what is too much? The conveyance of fast food chains has driven out grocery stores and ruined a chance at a healthy diet. With obesity growing in the United States maybe it’s time to rethink the actual conveyance of fast
(Morley et al. 2013) This endorses the idea that disclosed kilojoule information in fast food outlets encourages healthier fast food choices, representing Australia as being healthier in how kilojoule counts persuade customers to make healthier and more responsible decisions in regards to fast foods. While these kilojoule counts result in health benefits, issues may arise in regards to how true the presented numbers are. A study done in America has shown that of the restaurants that do provide kilojoule information, 40 percent of the information provided had 10 kilojoules less that what the food actually contained.