Health Care Marketing Analysis

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1. Marketing is not only about selling, advertising, and promotion. Marketing can be defined as a combined process where activities and processes undertakes to create, communicate, deliver and exchange offerings that possess a value for customers, clients, partners, and society at large. It is important for healthcare managers to understand the key components of the marketing concept because healthcare sector to asks for and is in the requirement of marketing to sell and make people aware about the various details attached with healthcare marketing. Healthcare managers should be aware about the marketing components like how to create a product or service and then how to communicate and deliver that product or services to the customers, clients, …show more content…

The idea of marketing is very old but earlier it used to be very commercial for an organization to market the products and the marketing of services of healthcare where in no existence. But later even healthcare managers started with marketing concept and utilized marketing components to sell their services and products to the customers in a very effective manner. The reasons why healthcare organizations of the past were slow to integrate marketing principles and practices as compared to other industries are that some managers from healthcare industries might support marketing but were reluctant to discuss its success. There could also be the reason that earlier healthcare organizations were experimenting about the potential success of marketing for their sector. Some were not sure about the effects and benefits of marketing as a whole.

3. The way healthcare managers get benefits from the study of marketing is that knowledge about marketing will help healthcare managers to actively create products and services that are important to communicate to the patients and clients. Marketing study will help managers to understand the ways to communicate, deliver and exchange offerings that will be valuable for the customers, clients, business partners, and society by all …show more content…

Social marketing is all about designing, implementing, and controlling of programs to accept the social ideas and it also involves consideration for product planning, pricing, communication, distribution and market research, whereas because related marketing is all about making profits by providing societal issue and a rescue for the same. A company earns profit by providing relief ideas for several sufferings and causes of pain for human beings. For example, when an awareness drive is on verge about AIDS, it is to be considered as social marketing but when there is solution or prevention techniques (products like condom, copper- T) are attached with it, then it is considered as cause related marketing. Cause related marketing is often successful because with creating awareness if an organization sells a product or a service that provides a solution to that cause then what could be better than this thing. Thus, this way cause related marketing is often

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