Through exceptional data asset leveraging in the service sector and aggressive acquisitions of their competition Harrah's Entertainment, Inc has made itself the world's largest provider of branded casino entertainment. Harrah’s CEO Gary Loveman is a former operations professor who has used information technology to create what people consider the most effective marketing organization in the service industry. Harrah’s operates fifty-three casinos, employing more that eighty five thousand workers on five continents. The secret to Harrah’s success is data. Through Harrah’s total reward card program the firm is able to collect information on almost every interaction made at their properties. Even though the program is optional, members enjoy additional benefits that non-members do not receive. This provides an incentive for casino patrons to join and receive the same white glove treatment as Gold, Diamond, and Platinum rewards members reducing the chances they may choose another destination for their gaming and entertainment needs. It also provides the firm with enough information to create a high quality and personalized experience that keeps customers coming back (Gallaugher, 2010).
Harrah’s ability to gather, extract, and turn information into real profits is unparalleled however, it is important for the company to continue to be innovative in its collection of data and use of modern technology (Gallaugher, 2010). My recommendation for how Harrah’s can continue to use information technology to improve revenue and profitability for the corporation over the next five years is twofold. First, the firm should continue to invest in technology. Technology has revolutionized the way we live, communicate, and complete everyday task. Harr...
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...ese proposals will lead to improved revenue and profitability for Harrah's over the next five years because they make use of one of the most powerful forms of communication today. They also continue to focus on customers by giving them great service and convenience as well as rewarding them for their loyalty so that they continue to make Harrah’s their casino of choice.
Works Cited
4.6 billion mobile subscriptions by the end of 2009. (2009). Retrieved from http://www.itu.int/newsroom/press_releases/2009/39.html
Gallaugher, J. (2010). Information systems: a manager's guide to harnessing technology.
Valhouli, C. (2006). World's best casinos. Retrieved from http://www.forbes.com/2004/02/19/cx_cv_0219feat.html
Watson, H., & Volonino, L. (2007, October 07). Harrahs pay off from customer information. Retrieved from www.terry.uga.edu/~hwatson/Harrahs.doc
The need among Americans to be diverted in ever more imaginative ways -- through high-thrill parks, virtual reality arcades, and theme restaurants, plays right into the hands of Dave Corriveau and Buster Corley, co-founders and CEO’s of Dave and Busters. The duo’s 50,000 square foot complexes include pool hall, an eye popping, cutting edge midway arcade, a formal restaurant, a casual diner, a sports bar and a nightclub rolled into one sprawling complex. In business since 1990, this is a high energy, highly efficient operation that’s comparable to a Vegas extravaganza. As a matter of fact there are even “for fun” cashless blackjack tables, with fake $10,000 chips. Pricey, but not outrageous, and you get value for your money.
...vive, profit, and grow. Marketing contributes to all of these categories. A companywide strategy designed to optimize profitability within Titleist comes from their media outlets. This ties in with Big Data. Titleist has jumped into the world of Twitter and is heavily involved with those who play golf. They respond to most questions giving feedback to all that they can. Their Twitter page has over “three hundred thousand followers”, and is steadily growing (By Rick V., Team Titleist Staff on Yesterday. (2016). With this page they are able to keep track of their daily interactions and page visits. Titleist has driven up their overall interaction with the public by “78 percent” (SAUERHAFT, R., & Chwasky, M. (2014). Social media has grown tremendously over the past decade and is a vital component to many company’s successes within their customer relationship.
This article is about Harrah’s Entertainment; one of the largest casino entertainments made a decision to move away from being a product based company to a strategic marketing company geared towards customer satisfaction by implementing a customer focused rewards program. Bill Harrah, the founder of the company established the company’s reputation on the premise of pride of the employees working for “the best in the business” while given more attention to the condition of the properties. However, when Gary Loveman joined the company as the new Chief operating officer, he made a move towards customer service. Gary Loveman hired Marilyn Winn, the head of Human Resources, to change how the company engaged in people development. Winn came up with a strategic plan to develop Harrah’s human capital. As a result, Winn is faced with the difficult task of improving employee motivation and job satisfaction in a rough economy after 9/11, which changed our nation forever. Although, the company gained market share it did not quite meet the company’s projected level.
The Great Transformation From A Casino City To a Resort Destination Atlantic City is the place to gamble on the East Coast. Although this may initially seem to be a positive characteristic, it is evident that this destination has the capability to be so much more than it already is. This point of interest has the world’s first boardwalk, which opened in 1881, has 4 miles of hotels, amusements, and casinos. Atlantic City was originally a resort town, until 1978, when it changed into a gaming city. This popular day-trip destination had over 34 million visitors in 1998 alone. Despite this amazing statistic, along with the revenue that gambling brings in, many steps are being taken in order to further promote the expansion of this great city. The renovations and improvements being made to the Atlantic City Convention Center are already increasing the amount of money coming in. There is a great deal of other things to focus on in the Atlantic City region. In endorsing local attractions in this scenic area, and in shifting the target market of this spot, this city would change back into a resort destination. When most people think of Atlantic City, the first thing that comes to mind is the casino attractions that are available. With the city’s constant shuffle and excitement, gamblers from all over go there dreaming of a big win. Many people consider Atlantic City to be the “Las Vegas of the East Coast”. There are over 12 casinos, with one building as magnificent as the next. At any given second of the day, these hopefuls may have their lives changed in an instant with just one win. These casino hotels gain most of their income from gamblers. Casinos employ almost 49,000 people every year. This number should actually jump when the Marina District opens. Although Atlantic City prospers as a gambler’s paradise, many would love to show others just how much more Atlantic City really has to offer its tourists. The Atlantic City Convention Center, built in 1929, was renovated with $72 million in 1997. With the world’s largest pipe organ, everyone from the Beatles to Pavarotti has played there. It was designated a historic landmark in 1987. Conventions, trade shows, meetings, and public events of the greater Atlantic City area all take place here. When the renovation is finally completed, it will seat up to 12,000 people for special events.
In his 2003 article ‘IT Doesn’t Matter’, Nicholas Carr charts the evolution of Information Technology from the invention of the microprocessor in 1968 to present day omnipresence of IT solutions. His bone of contention with IT is not concerned with its widespread presence, but the magnified costs involved in the upkeep of IT infrastructure. He wants to bulldoze the myth that increased IT spending will culminate in higher returns and better profits. Acknowledging that though “Information technology has become the backbone of commerce” (Carr, 2003), he notes that its omnipresence works against its strategic advantage.
With technology, small businesses can implement technology at the level as larger organizations. Most organizations consider implementing technology in their planning processes that allows owners to create operations using the best technology available. For organizations to develop competitive advantage in the economic marketplace today, companies commonly try to develop a strong information technology infrastructure consisting of computers, servers, and digital products. Technology has also helped organizations improve their employees’ productivity that save them time completing tasks to focus on important things such as precision and creativity. Organizations have driven down the cost of processing data using technology by manipulating and transferring large volumes of data to various units within their organization. Technology has also improved collaboration within organizations where employees can connect with their coworkers anytime and from any location. Technology has offered a number of connectivity options that facilitate continued discussion and collaboration among work teams in situations where persons might not be in office physically which includes teleworking, off work assignments, and video
It is generally accepted that information is a vital commodity for the successful operation of today’s organizations. Nowadays modern business organizations are using computerized information systems in order to obtain such information. However as the technology advances rapidly the main issue is how can an organization should effectively use such an information system - which its management sometimes can be unpredictable - in order to effectively help the whole organization structure to improve and take the most out of it.
Across the whole business, it has participated in technology in the other areas too to recover its abilities and performance. In the recent years, it augmented its deal in marketing and whether old-fashioned approaches or digital marketing, it is capitalizing millions to recover its mark
When an organization finds they are lacking in technology, they may decide to upgrade their technology to give them the market advantage. Obtain different capitol resources may prompt the organization to adjust the supply chain functions and increase the amount of production being done within the organization (Cole-Ingait, 2014). The brick-and-mortar strategies might be affected by the online strategies of distribution due to the increase of information systems (Cole-Ingait, 2014). As the technology is upgraded, the employees within the organization need to be trained to understand the advanced technology standards (Joseph, 2014). Technology has been shown to help increase the customer service and help with efficiency within the organization (Joseph, 2014).
Just because Porter defines something like information technology and human resource management as a “support activities (Porter, 1985)” doesn’t meant that it doesn’t make a huge impact on the company’s overall success. The long-standing procedures or human resource management combined with the latest advances in computer software and online communication can make a major difference in the operational success of any organization. By reducing the time, effort and money that is spent needed to perform necessary tasks, properly leveraged technology can increase the contribution and efficiency of any function within an organization, including human resources.
“Running the Business from the Palm of Your Hand”, explains the substantial impact technology has in the world today. It demonstrates how various businesses, big and small, from different industries incorporate simple handheld technology in their operations to increase their profits or to gain a competitive edge. The fast-paced inventions of technology went from numerous communication channels such as e-mails and instant messaging to more technologically advanced systems like analytical interfaces and specific diagnostic monitoring tools. Due to the technological advances, companies are adapting to more modern technology to run their company more efficiently. For example, the owner of Jackson’s Kayak is able to use the Wi-Fi on his iPad to connect to headquarters to analyze customer data while remaining in the comfort of his RV. His handheld device enables him to literally take charge of his company in the palm of his hands. Innovative companies such as Ceridian capitalized on the idea that the majority of their target market had access to handheld devices, thus, they launched a payroll app called “Powerpay” which allows its customers to interact with payroll data on their mobile phones. Cellular devices had become a trend in the business world today for efficiency and effectiveness in many outstanding companies. The
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Comparatively, information technology is an even more powerful driver of change. The growth of e-commerce shortened the product life cycle, which implicates the rising need of product innovation and faster reactions from business (Atrill & McLaney, 2012, pp. 11-12). Furthermore, the ease of access to specific and real-time data alter the manner in which management accounting works (Burns et al., 2013b, p.
Through this organization done accurate business planning, effective marketing, achieve higher global goals, more systematic management, instant customer support and real time monitoring, make better decisions, tools for better decision making, solve complex problems, and improved resource management. Without use of information technology we cannot think of long term business growth and it is the best way to make more profits, faster. Information technology continuously increasing the communication, efficiency and effectiveness of business operations, and productivity of
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