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Video games affecting youth
Video games affecting youth
Adolescents and video games
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TARGET MARKET(S) AND POSITIONING: According to the Las Vegas Convention and Visitors Authority average citywide occupancy was up 0.6 percentage points to 84.4 percent for 2012. Las Vegas' citywide occupancy is 23 percentage points higher than the national average of 61.4 percent. LCCVA (2013, Feb) Las Vegas sets record for visitation in 2012 welcoming nearly 40 million visitors, lvcva.com Retrieved from http://www.lvcva.com/article/las-vegas-sets-record-visitation-2012/886/. According to Blake Williams, Director of IT for Caesar’s Entertainment, Harrah’s hotel and Casino has a 98% occupancy rate primarily from offering comps and discounts to attract gaming customers (B. Williams, personal communication, November 15, 2013). In 2012, the overall market in Las Vegas consisted of the following: The average number of adults per trip was 2.4. The proportion that had persons less than 21 years of age in the party was 11%. Almost everyone that came to Las Vegas stayed overnight. The proportion staying overnight was 99.7%. The average number nights stayed was 3.3 nights which is down .4 nights per stay. The percent staying in a hotel or motel was 96%. Higgins, C (2013,Apr) 2012 Las Vegas Visitor Profile study - trends of average visitors, examiner.com. Retrieved from http://www.examiner.com/article/2012-las-vegas-visitor-profile-study-trends-of-average-visitors and Higgins, C (2012,Mar) 2011 Las Vegas Visitor Profile study - trends of average visitors, examiner.com. Retrieved from http://www.examiner.com/article/las-vegas-visitor-profile-2011-trends-of-average-visitors. The average Las Vegas visitor lodging expense was $93.13 per night which is $9.09 per night more than it was in 2011. At Harrah’s, the ADR was $97, which is more th... ... middle of paper ... ...se to be on the strip for all their entertainment’s needs. The gaming industry has also been trying to adapt to the change in demographic with adopting new technology in gaming. “The old one-armed bandit has all but disappeared from the modern day casino. When a new slot machine game is released, the pull handle is rarely used. Even push buttons that had replaced the pull handle is being used less and less. Now games are using touch screen technology to replace the push button. These advancements are used as a lure to a younger demographic that has seen advances in other industries such as telecommunications and video games and the gaming industry are trying to leverage similar technology to attract this demographic”. Baca,N (2013, Nov) I-Team: Technology Trumps Traditional Casino Gaming, 8newsnow.com, Retrieved from: http://www.8newsnow.com/story/23895056/i-team
The first article, “The Best Night $500,000 Can Buy,” portrays the perfect night out in Las Vegas. Devin chronologically takes the reader through a night in one of the famous clubs in Las Vegas, Marquee. He describes the fundamental marketing techniques that promoters use to lure women into the venue, the prices that high-rollers pay to get a VIP access and tables, and the “shitshow” atmosphere where people are dancing as if they are on Ecstasy (some people are actually on drugs). From personal experience, Las Vegas is definitely the Disney World for adults because people can openly consume alcoholic beverages on Fremont Street while enjoying their time at the arcades, night and day clubs, pools, gambling rooms, theme park rides, shopping centers, restaurants, strip clubs, and wedding chapels. Which ultimately le...
In the year of 2012, there were almost fifteen million overnight tourist trips taken in Scotland, which resulted in £4.3 billion in visitor expenditure. This shows that tourism really helps the Scottish economy as over one hundred and forty million tourist day trips w...
Obviously, the main reason people want to visit Las Vegas is the gambling. However, Las Vegas has much more to offer than just gambling. Many of the world’s biggest and best stars go to Las Vegas to pursue contracts for their shows. Major stars such as Celine Dion, Elton John, and Cher have all headlined in Las Vegas. Travelers should consider taking in a show while on their trip to sin city. There is also a countless amount of nightclubs in the area such as the Sky
Throughout Las Vegas history, Vegas have grown in tourism and residency to become more well known. From gambling clubs to casino and resorts, Las Vegas has grown to a little town to a big, bright city to the“Sin City”. If all the laws and mafias that collaborated with the casinos and gambling clubs did not happen back then, our community of Las Vegas would not be as popular as we are today.
The Great Transformation From A Casino City To a Resort Destination Atlantic City is the place to gamble on the East Coast. Although this may initially seem to be a positive characteristic, it is evident that this destination has the capability to be so much more than it already is. This point of interest has the world’s first boardwalk, which opened in 1881, has 4 miles of hotels, amusements, and casinos. Atlantic City was originally a resort town, until 1978, when it changed into a gaming city. This popular day-trip destination had over 34 million visitors in 1998 alone. Despite this amazing statistic, along with the revenue that gambling brings in, many steps are being taken in order to further promote the expansion of this great city. The renovations and improvements being made to the Atlantic City Convention Center are already increasing the amount of money coming in. There is a great deal of other things to focus on in the Atlantic City region. In endorsing local attractions in this scenic area, and in shifting the target market of this spot, this city would change back into a resort destination. When most people think of Atlantic City, the first thing that comes to mind is the casino attractions that are available. With the city’s constant shuffle and excitement, gamblers from all over go there dreaming of a big win. Many people consider Atlantic City to be the “Las Vegas of the East Coast”. There are over 12 casinos, with one building as magnificent as the next. At any given second of the day, these hopefuls may have their lives changed in an instant with just one win. These casino hotels gain most of their income from gamblers. Casinos employ almost 49,000 people every year. This number should actually jump when the Marina District opens. Although Atlantic City prospers as a gambler’s paradise, many would love to show others just how much more Atlantic City really has to offer its tourists. The Atlantic City Convention Center, built in 1929, was renovated with $72 million in 1997. With the world’s largest pipe organ, everyone from the Beatles to Pavarotti has played there. It was designated a historic landmark in 1987. Conventions, trade shows, meetings, and public events of the greater Atlantic City area all take place here. When the renovation is finally completed, it will seat up to 12,000 people for special events.
If there could be a more perfect place to spend some down time on vacation in Las Vegas it must be amazing!
Gamers play primarily on smartphones, tablets, and computers (Gamers and Gaming - US - 2014). Following “Gamers and Gaming US” in Mintel, gamers often play different platform: 59% any platform, 25% mobile devices, and 17% gaming console, 11% computers. Console gamers spend more than 10 hours a week playing. The older millennial age group (25-44 years old) will explore new brands and are willing to update to newer technologies.
The case study highlighted that the new game Wii introduced by the company had the ability to attract individuals considered non-gamers or casual gamers. The Wii was not as powerful or technologically advanced as the Xbox 360 and the PS3, but its success lies in its ability to provide a new means of playing video games. The innovative design of the Wii’s controller, which had built in motion sensors, created a whole new gaming experience for users - on...
• Aggregate tourism utilization is estimate to increment by 2.2% in 2011 to $97.3 billion;
...tion’s worst and stem from the fact that the state is host to a wide range of tourists who visit Las Vegas. The next time you visit Nevada for some gambling fortune, it won’t be a bad idea to take some security precautions too.
Kwon, E. (n.d.). Lodging & Gaming. Standard & Poor's Capital IQ. Retrieved December 1, 2013, from http://www.netadvantage.standardandpoors.com.ezproxy.bu.edu/NASApp/NetAdvantage/showIndustrySurvey.do?task=showIndustrySurvey&code=lng
Unfortunately not every one feels as if we must spread the word about the dangers of gambling. Local governments are firm believers in leaving the system the way it is. It is estimated that the city of Las Vegas takes in well over a billion dollars each year throughout their casinos(1). They then use the money to build up a city that opens up both job opportunities and cheaper housing(1).
Rwanda also hosted an estimate of 493,744 visitors in the first semester 2012 corresponding to an increase of 22% compared to 2011 in the same period and recorded a remarkable 16% increase in leisure visitors as well as an 8% increase in business visitors.
With the robust figure, Valte is confident that total tourist arrivals would set a record high this year after several cities and provinces in the country also hosted other APEC events since January.
People suspect the growth of this competitive scene is due to the gambling aspect of gaming. In 1994, the Kiplinger Washington Letter stated, “Gambling will be the fastest growing industry of the Nineties.” This statement is very true and applies to competitive gaming as well. As soon as you enter the world of competitive gaming, it's nearly impossible to leave. The industry of competitive video gaming has been up and coming, but now it is at it's peek. The world around us is changing every day, similar to the world of competitive sports, but the world of competitive gaming is here to stay.