Abstract: Grocery is considered as one of the largest segments of retail worldwide and it would be academic as well as business interest to understand the buyer’s preferences in the context of organized grocery retail and traditional grocery retail scenario. The broad objective of the study is to understand consumer behavior towards organized and traditional grocery retail stores and to find out the consumers satisfaction level from organized retail stores as well as traditional grocery retail stores. To make a detailed study on the effect of shoppers’ demographic, geographic and psychographic dimensions, and these variables would lead to a better understanding of consumer retail buying behavior across these formats. The primary data was gathered …show more content…
Both modern and traditional retailers' will co-exist in India for some time to come, as both of them have their own competitive advantages. The kirana has a low- cost structure, convenient location, and customer intimacy whereas modern retail offers product width and depth and a better shopping experience. (Das, 2015)The study seeks to understand the competitive strategies followed by unorganized retailers in present competitive and fast changing environment.. The modern young people are mostly going to get purchase from Malls and shopping complex. So, there is stiff competition between organized and unorganized retailers. The study found that reducing price, to make available more choices and branded product are the major tool for unorganized retailers to face …show more content…
To study whether there is any relation between the demographic profile of the consumers and family attributes play a role in selection of preferred retail formats. There is a need for study of the problems faced by consumers in purchasing groceries from organized as well as traditional retail outlets. Objective of the study: To examine the consumer preference in buying various groceries in organized (supermarkets, hypermarkets, departmental stores, etc) and traditional (local Grocery stores, weekly bazaars etc) stores at Trichy city. To study the influence of demographic factors on buying decisions of customers with respect to organized and traditional retail formats. To make a comparative study of the factors that influencing the consumers to buy from organized retailers/ traditional retailers. To bring out the consumers satisfaction level from organized retail stores as well as traditional retail stores. Limitations of the study: The number of the respondents is only 250 and the study has been restricted to Trichy city only. The data collected are primary in nature. Hence there is chance for a biased of misleading respondent from the customer. The data collected from the customer are qualitative in nature i.e., views, perception, satisfaction, opinion etc., may change from time to
Supermarkets provide an ideal environment for affecting consumer purchasing behaviors cater to the healthy lifestyles of younger consumers while addressing the health concerns of older ones. The behavior of the consumer gives an image of our company.
Levy, Michael, Barton A. Weitz, and Dhruv Grewal. Retailing Management. ed. New York, NY: McGraw-Hill Education, 2014. Print.
Customer loyalty is another competitive advantage. Trader Joe’s doesn’t provide membership card to the customer, however customer still would like to choose Trader Joe’s just because of this
Publix Super Markets, Inc. is a Florida-based grocery chain that has flourished since its inception in 1930. The first store opened in Winter Haven, Florida and to this day Publix has expanded to well over 1,000 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The supermarket chain now boasts over $25 billion in sales annually (Mujtaba and Johnson, 2012). To withstand the test of time and develop such a stronghold on the market, Publix has excelled in its global business community or macroenvironment, as well as its market environment or microenvironment.
Susan is shopping in a supermarket. She passes through the fresh fruit section, slips on a squashed banana and breaks her hip. Does she have a legal claim against the supermarket?
When looking at the general attitude of shoppers toward each of the three shopping areas, several important facts are needed to prepare the results. The average response or mean, the size of the sample of our population and clarification on the level of confidence acceptable to the end user of the survey all cont...
The above questions are open-ended to enable the participants provide all-inclusive answers. Furthermore, systematic approach will be used in obtaining the required customer sample, which is 15 customers in this case. The customers will be randomly selected, whereby every 3rd customer will be asked to fill-in the questionnaire. The technique of systematic sampling was selected to ensure equal representation and accuracy of results by preventing biasness. In addition, ethical concerns will be considered. The representatives would be informed that their private identity will be concealed and that the study is entirely for the company. The representatives are also at liberty to withdraw from the study and will be provided with a written consent outlining the reasons for the survey.
A1: Dollar General's main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic.
For every $100 spent at a locally owned business, $68 of that will stay local compared to $43 if spent at a “big box store”. Even though people believe that local businesses are not as beneficial as a big box store, buying locally not only benefits the business but also the community because buying locally builds a strong community and the money you spend at a local business gets put back into the community.
C & C grocery store currently operates under a goal approach. They were committed to customer service and satisfaction. This approach provided the grocery chain with the profitability and growth they strived to obtain. The stores operative goals were attained and the chain had over 200 stores in operation. For years overall performance for C & C was excellent and came with ease. Unfortunately employee development and innovation and change weren't a top priority and it began to show. To remain successful C & C had to outsource and get advice from a team of consultants. The team dissected the company from top to bottom and advised the chain to implement an internal approach to go along with the goal approach. Implementing the internal approach will give the store managers full control of their stores which they do not currently possess. The store managers should be knowledgeable in all areas of the store to be able to fully communicate with staff. It was difficult for the district managers to give each store location the time and attention they needed when they were responsible for several other stores. Giving store managers more responsibility was a terrific idea of the consultants because the store managers have more day to day customer and employee interaction and could better assist needs. C & C was in desperate need of providing employee training and development. Cross training is beneficial for company as well as employees. Employees get the opportunity to learn other job positions and have the ability for advancement opportunities within the company. The company benefits from cross training because it provides flexibility if a store is short staffed, and it provides empowerment. A store full of happy employees from mana...
Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study
2. Organized Retail: The emergence of organized retail have lead to more variety with ease in browsing, opportunity to compare with different products in a category, one stop destination (entertainment, food and shopping) etc, which is playing an important role in bringing boom in the Indian FMCG market. Currently the modern trade is capturing 5% of the total retail space, which will increase to 10% and 25% in 2010 and 2025 respectively. Also, as the credit card and organized retail trend picks up, people won’t think much while buying and buy more.
Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.