Grimes: Appropriation as Fetish

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Grimes in her video Genesis reinforces archetypes shown in the popular television show “Sailor Moon” which has often been labeled as Japanese culture using ideology. In the video, Grimes simply appropriates these images without challenging them and in the process spins a problematic take in the music video
Claire Boucher also known as Grimes is a female singer. She is a white Canadian woman who had her upbringing primarily in Vancouver before moving to Quebec for her undergraduate diploma at McGill University, which she did not finish. Grimes is influenced by many cultural and ethnic sources. One she refers back to always is that of Asian culture. We see this through her personal style and her music video.
While watching the video we can see various comic and manga influences. For this essay, the focus will be on “Sailor Moon”. Grimes when describing the video says, she wants it very “anime-like” because she likes to read comics (Battan Grimes: “Genesis”). It was in 1995 Sailor Moon, a television show primarily geared towards girls made its first crossover debut in America. “Sailor Moon broke the mild with a girl’s show but with one who characters fight and look pretty at the same time” (Allison, 128). Sailor Moon while not being one of the first was one of the most successful in North American because of its crossover appeal and the time it came in which was all about female empowerment. “Institutions like the media are peculiarly central to the matter since they are, by definition part of the dominant means of ideological production” (Hall, 82). Media often reproduces ideology. In the case of manga, we see these animations as a representation of Japanese culture since Manga is something that began and produced by the Japanese...

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...ferent. She is an imposing character who dominates most of the shots she is in. Most of the people in the video are primarily white.
In comparison to Grimes’ demonstration, the other woman seems more aggressive and different compared to what Grimes and the others portray in the video. Consequently, she exoticizes not just through her aesthetics but her physical actions as well. Brooke Candy the person who plays this character in the video is also white which in itself could also be unpacked as something very problematic. In 4:38-4:40 when Grimes and Brooke Candy are in the same shot, the camera shows Grimes’ face in soft focus while Brooke Candy stand behind her but not in the same light. In that shot, we see the contrast between dark and light, which signify Grimes lightness, innocence and goodness opposite the sinister, uncertainty of Brooke Candy’s otherness.

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