Greytone Bakery Helping Others Case Study

Greystone Bakery Helping Others

Melinda Tveter

Greystone Bakery Helping Others The main issue for Mike Brady is upholding his B-corp status while trying to branch out to new customers and suppliers. They are upholding so many standards and doing so much for their community that there is tiny room for them to expand as a company. This exceptionally significant for them, because the reason the business was done, was to help the community of Yonkers. As their motto states, “we do not hire people to bake brownies; we bake brownies to hire people.” Greyston’s founder also encouraged the importance of sharing parallel values for fair trade with its clients and suppliers.To define the problem in this case as trying to develop as a company while upholding B-corp standards. With only one product and one primary source of income, Greyston Bakery needs to develop to increase its profits and decrease its debt overhang.

Issues within Greystone

The bakery only makes brownies, of which Ben and Jerrys provides more than half of the profits from the bakery. If Greystone's business relationship with Ben and Jerry’s was cut off, nearly all their income is gone. Greyston only makes brownies, their sources of clients are limited. Getting new equipment is expensive, but if they can find the customers that share their values and are willing to start a business with them, it would be a sound venture. Stemming from the last issue is the problem with the advertisement. Greyston Bakery has been unable to get much publicity other than a small segment on 60 Minutes. If Greyston wants to branch out to new patrons, they will need to find an inexpensive way of getting their name out