Green Entrepreneurship: Green Entrepreneurship

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GREEN ENTREPRENEURSHIP

Moghana Priyaa. A

Sanjana. S

II B.B.A (Shift-1)

Trust is the gem of a big firm, no matter what the situation or time is the entrepreneur must give his fullest to win the trust of the customers and help them.

Green businesses are gaining popularity as more opportunities arise for eco-entrepreneurs to invest in. In the last 20 to 30 years the world has seen a big movement of people telling us about the importance of creating an environmental conscience. Some still believe that companies worldwide are responsible to some degree of environmental problems like a myth. So green entrepreneurship is taking conscious action to address this problem. In this case, action of the day-to-day activities of companies which …show more content…

Due to the increasing growth and development of the green market, there are various opportunities for entrepreneurs around the world. Innovation and new product development are among the important ingredients of entrepreneurship and can be seen in the green marketing concept. An entrepreneur always focuses on innovative ideas and brings change in the society and market with the help of their enterprise. Safeguarding the environment is a noble work for the society and the humanity and a good entrepreneur takes care of this entire task as he is also responsible for social welfare. We can see around us, many entrepreneurs who changed the concept of businesses in their own way and provided solution for various problems in the …show more content…

Creation of the green market is a kind of an opportunity for these green entrepreneurs as it is an emerging market and not penetrated enough. These green entrepreneurs are also called enviropreneurs as they build their business which is favorable to the environment and society. The concept of green entrepreneurship is not only helping consumers in getting their green products and services, but also making people lean towards green ecosystem. Green entrepreneurship also faces challenges such as lack of substitution of the conventional products, cost controlling, redesigning, raw material and lack of R&D infrastructure etc. These challenges can be reduced in further development. On the other hand, it is also true that green entrepreneurship creates changes in the society in the form of providing a good natural

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