Gopro Swot Analysis

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GoPro is the main brand of Woodman Laba, owned by Half Moon Bay, California. the company offers small waterproof and shockproof camera and camcorders that could be worn like helmet cameras. These are popular gadgets in adventure photography and extreme sports. Some of the instances where this gadget is used are in filming mouths of polar bears, alligators, and sharks. The cameras can now also be used to create 3D videos. Recently, these gadgets also acquired the CineForm codec, specifically the CineForm 444, into its cameras, enabling fasted HD and 3D editing faster without compromising the quality of the videos. The top products from the company are their camera lines, namely the GoPro HERO 35mm All Season Sports Camera, Digital HERO 3, Digital Both cameras use a 5 megapixel lens and has an exterior of clear polycarbonate HD Housing with glass lens. This is shockproof and waterproof up to 180 feet. The menu of these cameras are very limited, composed only by the LCD, front button, and top shutter button. Included in the package of these cameras are quick release buckles on the top and threads in the bottom to connect with the mounts. The shooting capacity of these cameras include interval shooting for every 2, 5, 10, 30, or 0 seconds; self-timer; aperture of f/2.8, rating of >1.4 V/lux-sec in video mode, and 3 photo bursts. A microphone can also be attached in the "skeleton" backdoor option on the camera's back. These GoPro HD cameras run on 1100 mAh lithium-ion batteries. Last and the most recently released of all the camera lines of GoPro are the HD HERO2 Professional Cameras. The HERO2 uses a 11 megapixels image sensors, recording of 120-frames per second in WVGA, improved low-light capability, and could be bought in three different packages, each comes with its own camera mounts and accessories. These three packages are Surf Edition, Outdoor Edition, and Motorsports

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