Much like fast-food or entertainment, our modern world has access to tools for the nearly instant obtaining of information: search engines. But as with any service in today’s free market, there must be competition between two or more companies offering similar assets; in this case, Google’s search engine and Microsoft’s Bing. How do they compare to each other? Which delivers better results? Are there any distinguishing factors for one not common to the other? These questions are among many in the comparison between the two search engines. Through analyzing and weighing each option for Internet searches, one will be able to correctly determine which medium has greater value to the online community.
Anyone who has used both Google and Bing extensively will be able to tell that there are a vast number of similarities between the two. The narrow search box in the middle of the screen is just the beginning of the list, for both also have sources for images, videos, news articles, etc. in their list of services. However, the two differ in how they deliver search results. According to Bethany Bey’s article “Understanding the Difference Between Google and Bing Match Types”, in an ambiguous search, Google will bring up a broad range of results – the most popular being on top – while Bing will tend to find sites containing the phrase exactly as it is in the search bar. Google seems to be the better option here, because for the most part, people will not enter phrases concerning exactly what they’re looking for on a search engine, but rather a broader one that will return varying web pages. The same article also states that advertisements will be delivered in the same way – Google being much less strict on phrasing. As for negative keyword...
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...nd of results will be delivered, and it is clear that the return from Google far outweighs that of Bing and should be the predominant personal preference among most Internet users.
Works Cited
Bey, Bethany. “Understanding the Difference Between Google and Bing Match Types.”
Paid Search Marketing. 05 April 2011. 27 March 2014. http://www.wordstream.com/blog/ws/2011/04/05/google-vs-bing-match-types#.
Brodzky, Christine. “Differences Between Google and Bing Search Engines.” Penton Marketing Services. 20 September 2012. 28 March 2014. http://www.pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/differences- google-bing-search-engines-3042
Sterling, Greg. “Over 19 Billion Searches In July…” Digital Marketing. 14 August 2013. 29 March 2014. http://searchengineland.com/more-than-19-3-billion-searches-in-july- google-and-bing-both-up-169767
Carr, Nicholas. "Is Google Making Us Stupid." July/August 2008. The Alantic Magazine. 20 February 2012 .
Many would never guess that Google's search engine is actually biased toward other companies. In the article Google's Monopoly and Internet Freedom it states that, “a commerce site whose search algorithm favors products and services from Google and those from companies able to spend the most advertising on.”(Pagliery) meaning that companies are paying Google for the privilege to advertise their product. Google is looking out for the best interest of their company then the best interest of the users, making their search engine biased since their results are modified to their liking. Many people would assume that Google’s search engine is based off of the popularity of a website but if that were the case than every other search engine would be coming up with the same results. According to Pagliery, Google hires scientist to constantly tweak their search algorithms. The only reason a site would need to change their algorithms so frequently is if a newly approaching website company is struggling to get views so they pay Google to help them advertise their site. This is why it is becoming so difficult for other companies to compete with Google because if Google can choose what to put on their search engine that means they can bury other companies to the point where their views will be almost completely gone. If users had
4.True or False? Every search engine returns the same results. False! Every search engine has its on way of searching the material and therefore they don't return with the same information. Sometimes the search engines will give the result plus extra information and some don't give any information that is valuable.
...al because it enable them to access information easily and avoid the substantial quality problems associated with using Google.com.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
Noble writes about the dependence that the world has on search engines, citing the “near ubiquitous use of search engines” (Noble, “Google Search”). She elaborates on this idea of Google’s monopolistic stronghold over Internet searching in a video lecture, “Challenging the Algorithms of Oppression”. She states that societies shift in how the word “Google” is used from a noun to a verb shows our
Culture can be defined as “A pattern of basic assumptions invented, discovered or developed by a given group as it learns to cope with its problems of external adaptation and internal integration that has worked well enough to be considered valid, and therefore to be taught to the new members as the correct way to perceive, think and feel in relation to those problems”. Schein (1988)
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Google is “making us stupid” by contributing to a rising trend of superficial thinking. In this case, the definition of stupidity is based on Nicholas Carr’s belief that Google reduces our intellectual power by narrowing our focus and processing ability, which may alter the structure of our cognitive processes as we adapt to technology. This narrowing of thought impacts our critical thinking abilities, which contributes to our increasing dependence on technology. The combination of superabundant information and the decline of patience and slower thought may be creating a situation where we are passively watching as “our own intelligence flattens into artificial intelligence” (Carr). We seem to be moving towards a model where we lazily substitute Google’s ideas for our own, consuming instead of creating.
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
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