How Google analytics can help a small company utilize their web data to increase and target sales to a particular region.
Introduction
The day to day process of managing a small company comes in a natural manner to nearly every business manager, however, expanding, sustaining and tracking the company’s website can be an overwhelming task [3]. A number of questions may arise, for example, How do I target the right audience? How can I drive sales in a particular region? Why do I see many hits and little sales? [3].Google has come up with a list of clarifications to these problems with free web analytics service known as Google analytics, which can be used to utilize online business efforts and campaign and turn the
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However the only exemption to this rule is Google analytics [1]. For example if an analyst wants to test the web page using a Google Analytics content step, the first step is to choose experimental objectives [1]. Although testing online is optional, however, it is compulsory for every organization, whether small, medium or large to incorporate some level of testing into the business [6]. For a small organization trying to target a specific region some of the benefits of online testing …show more content…
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Online data tracking good because it allows companies such as Google, Yahoo, and Twitter to give you customize Internet service for better experiences. Online tracking allows advertisers to precisely target their consumer’s needs based on their b...
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Now days, companies are searching for new ways of gathering data so that they can get useful data in order to make well informed decisions regarding the market they are operating in. Google analytics is considered one of the best tools offers extensive amount of data to business owners for free. However, the success of business is highly depended on how well they can arrange data and customize their collected data corresponded to their business priorities. Google analytics provides beneficial information for companies regardless of their extent of operation.
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2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
There are two categories of Web analytics, On-site and Off-site web analytics. Off-site web analytics is used for web measurement and analysis regardless of who owns the website, on the contrary, On-site web analytics is used to for analysis of one’s own website performance. The two main methods of collecting data using on-site
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