Disadvantages Of Web Analytics

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Web analytics is the process of analyzing the behavior of visitors to a website. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. By monitoring a Web analytics dashboard, businesses will be able to keep track of the traffic on their websites and tweak them whenever need arises.
There are two categories of Web analytics, On-site and Off-site web analytics. Off-site web analytics is used for web measurement and analysis regardless of who owns the website, on the contrary, On-site web analytics is used to for analysis of one’s own website performance. The two main methods of collecting data using on-site …show more content…

According to Kaushik, A. (2010), Web Analytics helps businesses answers questions like what, why, how much, what are the competitive intelligence data. We would be able to figure out what types of visitors, visits, Time on site, Page Views, Bounce Rate, Sources et al. Web Analytics would help us determine how much the website has caused an increase in revenue, cost reduction and customer satisfaction. Web Analytics helps us with experimentation and testing. Overall, Web Analytics helps businesses perform against competition and identify new opportunities.
In computing, a cache is a component that stores data so future requests for that data can be served faster; the data stored in a cache might be the results of an earlier computation, or the duplicates of data stored elsewhere. A cache hit occurs when the requested data can be found in a cache, while a cache miss occurs when it cannot. Cache hits are served by reading data from the cache, which is faster than recomputing a result or reading from a slower data store; thus, the more requests can be served from the cache, the faster the system performs. Cached pages can account for up to one-third of all page views. Not counting cached pages seriously skews many site

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