Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Globalization in tourism and hospitality industry
Globalization in tourism and hospitality industry
Globalisation in tourism
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Globalization in tourism and hospitality industry
Introduction
This report was commissioned to research aspects of Globalization in tourism industry. It was requested in September 2014 by Ziene Mottiar; as an assessment as part of the Global to Local: the economic geography of the tourism industry module. This assignment will combine theory, definitions, statistics and overviews.
This paper shows the overview of the globalization and new technology and in particular Internet, its evaluation and all the negative and positive impacts it has had in the tourism industry. Globalisation is presented as being very significant part of tourism industry and like many things, if not most things in life, it has a positive side and a negative side. The first part begins by introducing the understanding
…show more content…
When we are looking at globalization in tourism industry we can see that the formation of a global community has started. Nations around the world now face common problems, both economic and environmental, that they are working together to solve. More and more individuals are taking advantages of the new communication and transportation technologies to learn about and enjoy the whole planet.
According to Buhalis (2003) tourism industry is one of the largest industries in the world; it is rapidly expanding and contributes with over 10% to the global Gross domestic product (GDP). Wall and Mathieson (2008) confirm that tourism has become a phenomenon of global scale with more that 700 million international travellers annually and more national tourists. The figures above shows us that tourism industry plays one of the main roles in todays world and has great impact in the formation of a global world.
Globalization and New Technology (Internet) in Tourism
…show more content…
Therefore the development of new technology such as Computer Reservation Systems (CRS) and Global Distribution Systems (GDS) has influenced the operation of various companies such as tour operators, travel agencies, airlines and hotels. (Holloway et al, 2009) The well-known phenomenon of word-of-mouth, which is of great value within the service sector due to the intangible nature of the products, acquires a worldwide dimension with people getting in contact the world over throughout the use of Internet (Locke, 2000). This concept link the phenomenon of globalization with the importance of branding with an image that is attractive to tourism while remaining honest with the true components of the destination. (Anholt, 2005). Therefore due to the increasing development of information and communication and improved transport fields, destinations are getting closer. This has two immediate effects. The first effect on tourism is the potential for tourists to travel to distant places in less time and for a reasonable price (Anholt, 2005). An underlying consequence of this is that it leads to an increased competitiveness between destinations. The second immediate effect is the need for places to differentiate themselves as response to this increasing competiveness between places
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.
Over the past few years, the travel and tourism industry has experienced a major increase in online travel and bookings, due to advanced Internet technology and networks
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Tourism has been described as a global activity with local implications. We are all aware of the tourism potential to boost economic diversity and growth within their regions. The decentralized nature of t...
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
Tourism is a typical activity of fashion that the public participate widely and it has grown in importance over recorded human history. Innumerable articles refer tourism as “the world’s largest industry”; policy-makers, analysts, and scholars often speak of the size of the tourism compared to that of other industries (Smith 2004: 26). These series of misleading statement, together with the mass media’s reports (out of context), make the idea that tourism is a single large industry branded into many people’s minds. However, in this essay I will demonstrate that it is a simplistic and misleading idea, which should be replaced by the plural term, “tourism industries”. Moreover, tourism is not the world’s largest industry, but largest service sector.
Tourism is alive with dynamic growth, new activities, new destinations, new technology, new markets and rapid changes (Charles Goeldner & Brent Ritchie, 2006).
Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
In the more economically developed countries (MEDCs), synonymous mainly with the industrialised countries of the northern hemisphere there, has been an explosion in the growth of leisure and tourism industry, which is now believed to be the worlds second largest industry in terms of money generated. In order to differentiate between leisure and tourism it should be recognised that leisure often involves activities enjoyed during an individual’s free time, whereas tourism commonly refers to organised touring undertaken on a commercial basis. Development in the two areas could be attributed to changing patterns in working lives within the last four decades. Generally, people now have more disposable wealth, work shorter hours, receive longer, paid annual leave, retire earlier and have greater personal mobility. In addition, according to Marshall & Wood (1995), the growth of the tourist industry per se can be associated, in part, with the concentration of capital; the emergence of diversified leisure based companies, sometimes within wider corporate conglomerates and often associated with particular airlines. Furthermore, the development of tourism can generate employment both directly, in jobs created in the hotels, restaurants etc, and indirectly, through expenditure on goods and services in the local area. Nevertheless, although the tourist industry is competitive, which essentially keeps down the cost of foreign travel, the success of tourism in any one area can be ‘influenced by weather, changing consumer tastes, demographics, economic cycles, government policy, not to mention international terrorism and other forms of conflict.’(1) Although such factors may have a detrimental affect on the economy of a popular tourist destination (or even tourism in general, in light of September 11th 2001), the consequence of tourism in general is often three fold: environmental, social and cultural, which in turn has prompted a search for new ‘friendly’ approaches that are less destructive.
At the present time, one of the inseparable parts of the economic growth is considered as tourism industry. Commonly, tourism is the movement of people to other places for business or leisure purposes as well as covers their activities. Holloway and Humphreys defines that the places where tourists come and spend their money are called as “tourist destinations” in other words “receiving areas”. Many countries have been improving tourism to overcome economic difficulties since it is growing fast. The industry activities have been demonstrated a general positive trend in the economy and it has already become the inherent part of economic development. In host countries, tourism has led to such positive consequences as the improved infrastructure,