Globalization In The Philippines Essay

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Abstract
Organizations around the world are beginning to appreciate the necessity to develop and master knowledge, skills and abilities to successful compete in international markets. Globalization has created an open world economy in which interdependence among nations is more of a norm. As a result emerging markets such as the Philippines are now becoming hubs for business process outsourcing and manufacturing. This paper aims to explore the possibility of entering Philippines business process outsourcing sector. International marketing principles will be used to analyze the sectors and determine the profitability of a business process outsourcing organization.

Introduction
Owing to its continued economic growth, the Philippines is considered …show more content…

The Philippines has a land area of approximately 300,000 square kilometers (115,000 square miles), which makes it about the same size as Italy or the state of Arizona in the United States. The geography is mountainous with narrow coastal lowlands with various topologies that include vast arable lands, mountainous regions, a coastline extending to more than 18,000 kilometers and around 60 natural harbors (Castillo, 2014). The country’s climate is tropical, with average temperature varying from 75oF to 87oF. The largest urban area in the country is Metro Manila, located in Luzon. Metro Manila is a contiguous area consisting of 16 cities and one municipality and has a population of around 12 million people. The cities composing Metro Manila include Manila, the capital city and the country’s major commercial port, Makati, Pasig, Quezon City, and Taguig, the country’s foremost business and commercial centers and the office locations for most of the big national and multinational banks and corporations operating in the

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