Global Communication in Business

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The topic of Global Communication is extremely important to the business world in the 21st Century. To illustrate the success and process of operating a business Internationally, I chose to research an established company that does just that. Diageo PLC is a British multinational alcoholic beverage company with headquarters located in London, U.K. and is the world’s largest producer of spirits, beer and wine. The name Diageo was created by the brand consultancy Wolff Olin’s (New York) in 1997 and translates to their slogan “Every day, everywhere people enjoy our products” (www.diageo.com).
Diageo employs over 36,000 people worldwide helping to grow business, nurture brands and encourage diversity. “We want our people to thrive at Diageo and we are committed to their professional and personal development and to simply ensure that Diageo is a great place to work (www.diageo.com).” The company also said that they:

Seek to maintain a diverse workforce in which the different contributions made by all employees, through the variety of their personalities, experiences and perspectives, creates a stimulating and rewarding working environment. Having colleagues from many different backgrounds gives us deeper insights into consumer needs and enhances our relationships with all our stakeholders (www.diageo.com).

Paul Walsh, CEO of Diageo, works alongside his management team on the executive committee of Diageo. The majority of business operations are done at their headquarters in London, United Kingdom. The management structure of Diageo is diverse and they have several executives responsible for various tasks throughout the company. On the next page, I have attached a visual aid to illustrate the management structure of Diageo and hi...

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...rategy to succeed worldwide. They carefully place their products in regions that will have the most success, and market them to the right individuals. This past year, they ranked 6th in the beverage section of Fortune 500 companies and have plans to acquire other brands to increase their organizational value. Diageo is a prime example of a company that has succeeded in global communications and business operations and will continue to thrive as it grows and expands to new markets.

References

"DIAGEO PLC." Diageo : 5. Corporate Crimes. Web. 15 Feb. 2013. http://www.corporatewatch.org/?lid=1709

"Diageo." Organizational Chart. The Official Board, n.d. Web. 16 Feb. 2013. .

Our People. (n.d.). Diageo. Retrieved February 16, 2014, from http://www.diageo.com/en-row/ourbusiness/ourpeople/Pages/default.aspx

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