General Motors Company (GM) is one of the world largest manufacturers in the automotive industry today. GM value chain of activities include designing and engineering vehicles with state-of-the-art technology, research and develop new models and innovations, as well as creating effective marketing strategies to up sell and compete in its field of industry. With more than 212,000 valued employees working in 396 facilities, GM’s presence had spanned across six continents over the world. GM offers a comprehensive range of vehicle selections for its customers from electric and mini-cars to heavy-duty full sized truck as well as convertibles. Along with its strategic partners, GM produces cars and trucks selling and servicing its vehicle through many recognized brands such as Chevrolet, Buick, GMC, Cadillac, …show more content…
GM was requested to file the Chapter 11 bankruptcy to reduce debts by allowing the courts to compel bondholders and trade unions into settlements (Wikipedia, 2015). GM was given 60 days to restructure the company. The CEO Rick Wagoner agreed to immediately resign as part of the restructure plan. In June 2009, GM filed the bankruptcy, reported $82.3 billion in assets and $172.8 billion in debt. It was the fourth largest filing in the United Stated history after Lehman Brothers, Washington Mutual, and Worldcom. GM was then removed from the Dow Jones Industrial Average (Wikipedia, 2015). In July 2009, General Motors Corp had changed the name to General Motors Company by the United States Treasury, NGMCO Inc and invested up to $50 billion, owned 60% of the share and the Canadian government owned 12.5% (Wikipedia, 2015). The re-emerging new GM is smaller and leaner company than its predecessor. It has only four brands in the US which includes Chevrolet, Buick, GMC, and Cadillac. It has successful to issue an initial public offering in New York Stock Exchange in year 2010 (GM.com,
Roger & Me shows that GM's board of directors used company profits not to create new jobs, but to buy already existing assets, such as data processing companies (EDS) and weapons manufacturers (Hughes Aircraft) at inflated prices, and to automate their current assembly lines, and build new plants in Mexico and in Asia -- destroying jobs in the United States in the process. In Mexico, GM pays the worker...
Entering the 1950s, no corporation even came close to General Motors in its size, or it's profits. GM was twice as big as the second biggest company in the world, Standard Oil of New Jersey (father of today's Exxon Mobil), and had a vast diversity of businesses ranging from home appliances to providing insurance and building Buicks, Cadillacs, Chevys, GMCs, Oldsmobiles, Pontiacs and trains. It was so big that it made more than half the cars sold in the United States and the U.S. Department of Justice's antitrust division was threatening to break it up(to prevent Monopolies, Like how Standard oil was broken up). In the 21st century, it's almost hard to imagine how powerful GM was in the 50s and 60s. Sports cars from Europe were getting popular, because of servicemen coming back from WWII, and wanted sports cars, but American Automakers didn't make sports cars, so they would either buy foreign, or go without. A man named McLean would still try to make a low priced sports car. But it didn't work. The idea of a car coming from GM that could compete with Jaguar, MG or Triumph was pretty much considered stupid and insane. C1:Generation: Bad but valuable. Just 300 Corvettes were made in 1953. Each of these first-year Corvettes was a white roadster with red interior. The Corvette was made of fiberglass for light weight, but the first cars were made with a really weak, (and kind of pathetic for a “sports car”) 150 horsepower 6-cylinder engine and an automatic transmission. The result was more of a look at me, I’m rich car than a race car. The first generation of the Corvette was introduced late in 1953. It was originally designed as a show car for GM's traveling car show, Motorama, the Corvette was a Show Car for the 1953 Motorama display...
In 2009, the Obama Administration bailed out the General Motors and Chrysler automobile companies. Having begun their decent into bankruptcy in 2008, losing thousands of jobs, sales plummeting forty percent, with a high threat of liquidation, General Motors and Chrysler finally reached government-assisted chapter 11 bankruptcy in 2009. Obama allocated eighty five billion dollars in TARP funds to the auto industry, close to fifty billion dollars of it going to General Motors. The allocated funds were successful in keeping two of the Big Three auto companies afloat, keeping taxes from sky rocketing and saving millions of jobs.
General Motors (GM) has been a staple of American culture since 1908. GM represents the best of American ingenuity, with brand names such as GMC, Cadillac, and Chevrolet. According to GM, “Our unyielding mission to earn customers for life has led to a healthy balance sheet and world-class products that are wining in the marketplace” (GM, 2015). At GM’s height, the company was the largest employer in the world. In addition, GM has been an integral company during the wartime efforts, and has capitalized on the American spirit. GM is of the longest tenured American brands.
As the automobile industry made its first appearance in the early 1900s, General Motors had already slowly begun its formation. GM was founded in 1908 by William C. Durant, a carriage manufacturer of Flint, Michigan, and today operates manufacturing and assembly plants and distribution centers in many countries, including Canada . Its major products include automobiles and trucks, a wide range of automotive components, engines, and defense and aerospace materiel. General Motors has a long history of business and technological innovation designed to deliver ever-increasing value to their customers and society. GM today has manufacturing operations in more than 30 countries and its vehicles are sold in about 200 countries.
Chevrolet has a large diversity of vehicles, as stated by Farrell & Hartline (2014), “the company has developed large trucks and vans; the Silverado, Avalanche, Colorado and the Express, full-size; midsize, compact, and sub-compact automobiles; sports cars; and even race cars” (p.406-407). Chevrolet strengths are the large diversity of vehicles under the brand name. Moreover, Chevrolet has a unique product mix, that offers an arrangement of vehicles for all different types of consumers. Additionally, Chevrolet offers these various types of vehicles at different price points, a vehicle to fit every budget.
...th a growing proportion of elderly people. Global market dynamics and innovations in big data and social networking are transforming the business strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. For better or worse, the future entrepreneurs will have to surface as one the most disruptive forces. As big data pushes for alternative ways of working – proactive solutions that drive information must quickly figure out which new policies and tools can be utilized most effectively. This grants enormous opportunities for key technological breakthroughs that will be needed for the next generation of transport.
Achieving world class business performance is a major challenge in today’s society. Manufacturing companies continue to face increased competition and globalization from its competitors. (1, p. 148). The automotive industry is one of the most volatile manufacturing industries that we have, which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn served notice to the American automotive manufactures to raise the bar, in order to achieve word class business performance. General Motors, one of the country’s largest automotive manufactures, had to receive a government bailout to survive. During this time many with the corporation asked themselves, if we were a world class business, would we be facing this pending crisis. The answer was a resounding “NO”. General Motors has come out of bankruptcy and is focused on being a world-class business organization.
Flat demand and foreign competition made the early 90’s tough for the big three. In 1992 GM chalked up the largest annual loss in US corporate history, around $4.5 billion.
When you look at the history of General Motors, you will find a long, rich heritage. General Motors came into existence in 1908 when it was founded by William "Billy" Durant. At that time Buick Motor Company was a member of GM. over the years GM would acquire more than 20 companies, to include Opel, Chevrolet, Cadillac, Pontiac, and Oldsmobile. By the 1960's through 1979 was known as a revolution period for General Motors. Everyone was focusing on environmental concerns, increased prices of gasoline lead to the unprecedented downsizing of vehicles. The smaller cars lead to one the largest re-engineering program ever taken in the industry. By 1973, General Motors was the first to offer an air bag in a production car.
General Motors Company (GM) is an American multinational corporation that manufactures, designs, markets and distributes vehicles and vehicle parts, and sells financial services. GM produces vehicles in 37 countries, selling and servicing them through thirteen brands such as Alpheon, Chevrolet, Cadillac, Holden and Wuling (Our Company, 2014). GM is among the world 's largest automakers by vehicle unit sales. It employs about 212,000 people working in 396 facilities touching six continents and has 21,000 dealers around the world (Our Company, 2014).
The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016).
Established in 1908, General Motors happens to be one of the most popular companies in the automobile industry. GM is a multinational company with its presence being felt in 34 countries. Moreover, the company is also large in terms of its employee base having an employee base of more than 245,000 globally. GM is associated with a number of the biggest car manufacturers in the world including Vauxhall, Daewoo, Chevrolet, Cadillac, as well as Buick (Carmohn, 2014). Despite the impressive attributes, GM has recently witnessed some of the greatest challenges in the automobile industry. Therefore, the following section provides a description of GM in reference to the broader automotive industry in terms of size, complexity, organization in the industry, context, environment and conditions.
This paper examines the expansion of General Motors overseas in its various phases, as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth, and how the company can be classified with regards to Bartlett and Ghosal’s 4 typologies. Finally, the paper discusses the concept of a “world car,” meeting the demands of customers across the globe.
Who could believe that GM Corporation that was inaugurated in 1908 and was the largest automobile manufacturer in the world from 1931 until 2008 filed a formal bankruptcy under Chapter 11 in 2009. GM bankruptcy was the fourth largest bankruptcy reorganization and also one of the shortest bankruptcy reorganizations processes in the history of United States business, with only 40 days. The GM accumulate a loss of 82 million in the period from 2005 to 2008 taking into bankruptcy.