Toys And Gender Stereotypes

608 Words2 Pages

Despite all the efforts to have gender equally, gender bias still exists. In our society, this bias starts as young as infancy. When a child is born the gender usually dictates what the baby will wear, what toys they will play with, and what their roles in life will be. Toy stores and kids companies are designing toys that are intended to be for specific genders due to the color and type of toy. These messages stereotypes are giving, are affect children’s understanding of genders. When attending baby showers, the gender of the baby is known and sometimes it is not. When a person receives a gift, the item is already gender specific. For example clothing at birth for boys is blue and the clothing for girls is pink. Why do those colors have to …show more content…

When a person goes into a toy store, such as “Toys R Us, ” there are two primary sections: boys and girls. The girls section was mostly the color pink and the boys section was mostly blue. In an article called “Kids Toys and Gender Stereotypes” it talks about the company LEGOS and their release of “LEGO Friends,” which was legos made for girls that were pink and purple. Many parents were outraged by the message it was sending to not only girls, but boys too. Why did they have to make legos specifically for girls? There is no reason that girls cannot play with the standard blue, green, yellow, and red legos.Parents of boys were fearing that their sons would start to think that girls can only play with toys that are pink and …show more content…

There were sixty-two first and second grade students. Out of all the students, there were 28 boys and 34 girls. They were exposed to one of three commercials that were either the traditional boy toy commercial or the nontraditional girl toy commercial. Participants in the control were exposed to non-toy commercials. After exposure to one of the conditions participants performed a toy sort where they were asked if six toys, including the two manipulated toys, were “for boys, girls, or both boys and girls” (Pike and Jennings). Participants in the nontraditional condition were more likely to report that the manipulated toys were for both boys and girls than were participants in the traditional condition, who were more likely to report that the manipulated toys were for boys. This effect was stronger for boys than for girls (pike and Jennings). From this study it shows that when a child is shown a specific gender using a toy, they are more likely to assume that it is meant for that gender

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