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Gender discrimination in sports news conclusion
A comparative study of the media representation of women in sports against men in sports
Gender bias in sports
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Media has sometimes distorted people’s view regarding sports men and women because of its influence on people’s perception regarding the sport. This distortion occurs through biased news and information sources that sometimes portray extreme favoritism towards some players, leagues, and clubs (Stumpo, 2012). For instance, British media tends to show extreme favoritism towards English players, leagues, and clubs as compared to foreign personalities or entities, which contributes to distorted views of these foreign entities. Secondly, the media has contributed to the inflated costs of both local and foreign sports personalities because of biased new or information as well as influence on how the game is managed. In the modern football world, …show more content…
The media’s representation of a player is sometimes based on the price tag, nationality, and ability of the player. As a result, the media would tend to favor coverage of players on the high-end of life as compared to those who are massively talented but still growing in various football academies across the globe. An example of favoritism that the media demonstrated in representation of players is upholding conventional masculine and feminine stereotypes. The media tends to place males sports personalities above females athletes, particularly football. During the World Cup the coverage of players in red top newspapers and tabloids tend to focus on star players and those with a high price tag and seemingly ignores the other crop of players. The coverage of these players is sometimes based on the sponsorship deals they have with private investors and commercialization initiatives fueled by the media. Therefore, to a large extent the media has negatively affected football through bias reporting in various measures including extreme focus on star and highly-priced players while ignoring others even in major tournaments like the World
The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics caters to the males, women are breaking the barriers to being in the spotlight of sport. Both genders contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust.
This is a case study on the impact that the media has on People of color in sports. This cases study will show the central issue, what 's at stake, who 's involved and their point of view, actions or consideration to address this issue, the efforts to address issue working and why or why not these efforts working.
To deepen our understanding of the cultural values embedded in sports and to explore current values and power structures regarding men and women, it is necessary to investigate the effect that the media may possibly have in influencing beliefs about gender-appropriate sport behavior. The media is a powerful factor which influences our beliefs, attitudes, and the values we have of ourselves and others as well as the world surrounding us. It seems that the televised coverage of athletics continues to reinforce the ongoing division between males and females, and to reproduce traditional expectations regarding femininity and masculinity.
Therefore, the women participating in such arduous sports breaks the normative ideas of what it means to be a women and what activities she can participate in. In contrast, for those women who do carry on tasks that are typically seen as masculine, are valued less, have less recognition, and their prestige and income tend to decline compared to their male counterparts (Johnson, 1997). Interestingly, when one types “soccer team” on google, the first thing to show up is the Unites States Men’s National Soccer Team. One has to explicitly type “women” in front of soccer. This shows the lack of acknowledgement of the women’s soccer team compared to their male counterparts. If the men’s soccer team is credited significantly more than the women’s soccer team, then the male representation is made more palpable in media with a greater screen time, thus bolstering their reputation and popularity and resulting in increase in pay from the soccer
It is more common to see men’s football or baseball games on TV rather than seeing women’s games. In fact, Desbordes explains, “in the world’s major sports such as soccer, NFL, basketball, baseball, gulf, rugby and cricket, it is men’s code that has mass exposure and indeed un many cases there are no professional leagues for women,” which is a proof that American society, in general, does not fully appreciate female athletes and underestimate their capacity (1). Also, spectatorship is more expected in male games rather than in women ones and therefore gains are expected to be higher for business when they sponsor men athletes. In “Women See Lack of Respect, Parity in Sports Coverage” Gibbons explains that the “lack of strength” as well as the prejudice of female athletes’ poor performance contribute to the idea that their events are not worthy (3). Nevertheless, women can be as capable as men of achieving great results in their sports. One of the examples are the Williams sisters, both professional tennis players who have showed an excellent condition and technique at this sport rising the standards for other players. Certainly, the belief of men superiority at sports persists in American society and it is discouraging prospective female
Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.
In sporting activity participation and televised sports, there is a noticeable difference between male and female interest and involvement. In the article Center of Attention: The Gender of Sports Media Michael A. Messner discusses the issues that involve all aspects of sports strictly being a man’s affair. Messner expresses ideas that men are not only the forefront of sports participation, but sports media as well. A point is made in the article about the leaders in sports being those who are the most aggressive. This point is the reasoning behind why men are the superior figures in sports. The aggressiveness of men causes there to be more interest into male sporting activity which makes men a dominant figure in sports.
The media should display more positive African American figures, because the lack of them causes them to mimic the destructive behaviors seen on television. African Americans, along with other people of color have been patronized in the media because of negative stereotypes. Although sports players are very successful and thrive in their field, they are one in a million. The chance of a person becoming a major league sports player is slim to none. The media allows young African American males to believe the only way out of poverty is through sports. Through Television, radio and magazines, stereotypes are aired to people all around the world; these stereotypes overrepresent African American sports players in media and underrepresented positive African American figures in media. Modern Americans suffer from a fear of judging. Passing judgment on the behavior of fellow human beings is considered an act of medieval, undemocratic intolerance - Lewis B.
Since football is a form of sport that allows creativity, the use of certain styles like swerving shots and chips separate the champions from the learners. Players like Messi, Neymar, and Christian Ronaldo are some of the most celebrated soccer stars today, thanks to their ability to combine talent and creativity. It is no wonder that they have scooped awards interchangeably, year after year.
Media plays a large role in affecting peoples thinking, opinions, ideas, etc. In essence media can shape our thinking into negative views and perspectives that are typically not true. Sometimes the media plays as a puppet master to society. Specifically, the inequity of the gender roles within sports causes for a stir in commotion that calls for some attention. In doing so the inadequate misuse of media towards women in sports causes low exposure, amongst many other things. On the other hand their male counterparts are on the other end of the success spectrum. Because of this noticeable difference, it is vital that action is taken place to level out equality within sports. Due to the power of media, it is believed that a change in media coverage
Women’s participation in sport is at an all-time high and has almost become equal to men’s, however. Sports media does not fail to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts. Sociology is a growing discipline and is an important factor in the understanding of different parts of society. Sociology is “a social science that studies human societies, their interactions, and the processes that preserve and change them” (Faris and Form P1).
Gender bias in media is a problem with multiple different aspects. Statistics show that 40% of all athletes are women, but they receive just 4% of media coverage (The Statistics). Secondly, a recent analysis found that of 6,503 sports photos taken by national newspapers, only 78 were of females (Media Coverage). What are the reasons toward such uneven coverage? Females participating in athletics get more attention to their physical appearance than their actual ability to perform the sport. Athletes that are not considered appealing or attractive are commonly disregarded and forgotten by the media. In addition, female athlete’s are often compared to male athletes in their same sport, and ignored for their real ability because not as impressive as their male counterparts (Low Female). For years, women have not only been fighting equal treatment and coverage, but also discrimination and sexism. Media’s coverage of female athlete’s is a problem that can be solved by closer to equal coverage in the press, and more attention on actual ability than physical appearance.
Sport is never far from controversy. Whether it be alcohol-fuelled misbehaviour, allegations of drug abuse or inappropriate public musings on a thorny political issue, the national press is filled to the brim with sports stars dragging the image of their employers — and the sports they represent — through the proverbial mud.
..., and Stefan Szymanski. Soccernomics: Why England Loses, Why Germany and Brazil Win, and Why the U.S., Japan, Australia, Turkey and Even Iraq Are Destined to Become the Kings of the World's Most Popular Sport. New York: Nation, 2009. Print.
There are many deciding factors that can confirm that the World Cup is truly the biggest sporting event in the world. A massive amount of money is invested into the World cup every time it comes around. Three billion has al...