Gender Stereotypes In Sports

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Media has sometimes distorted people’s view regarding sports men and women because of its influence on people’s perception regarding the sport. This distortion occurs through biased news and information sources that sometimes portray extreme favoritism towards some players, leagues, and clubs (Stumpo, 2012). For instance, British media tends to show extreme favoritism towards English players, leagues, and clubs as compared to foreign personalities or entities, which contributes to distorted views of these foreign entities. Secondly, the media has contributed to the inflated costs of both local and foreign sports personalities because of biased new or information as well as influence on how the game is managed. In the modern football world, …show more content…

The media’s representation of a player is sometimes based on the price tag, nationality, and ability of the player. As a result, the media would tend to favor coverage of players on the high-end of life as compared to those who are massively talented but still growing in various football academies across the globe. An example of favoritism that the media demonstrated in representation of players is upholding conventional masculine and feminine stereotypes. The media tends to place males sports personalities above females athletes, particularly football. During the World Cup the coverage of players in red top newspapers and tabloids tend to focus on star players and those with a high price tag and seemingly ignores the other crop of players. The coverage of these players is sometimes based on the sponsorship deals they have with private investors and commercialization initiatives fueled by the media. Therefore, to a large extent the media has negatively affected football through bias reporting in various measures including extreme focus on star and highly-priced players while ignoring others even in major tournaments like the World

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