Gannett Inc And Its Influence On USA Today's Success

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Question 1: Gannett Inc took advantage of all the opportunities presented by taking the time to realize certain trends that were taking place. For example, they learned quickly how the new generation of readers had a short attention span and an increasing thirst for more information. With little time to absorb all the information, Neuharth believed that the readers faced a time crunch. This fueled his vision to make USA Today a source of information that would provide the reader with more news, within more subject categories in a less amount of time. Since well-educated Americans were constantly evolving and cared more about current event, he focused his attention on middle age Americans. USA Today was originally designed for the average American and did not cover a broad enough spectrum for the new generation. This fueled the idea to begin producing papers that contained vibrant pictures, tables and graphs to ensure they caught the eye of the new readers while keeping them interested. USA Today also developed a website USAtoday.com that presented more vibrant eye catching photos as well as producing up to the minute news that contained sound bites for the reader/listener. By offering these two innovative ideas UStoday.com grew quickly and was a success. All of these opportunities were learned because USAToday did its due diligence in receiving …show more content…

Their mission statement pronounced that its goal was to be "enlightening and enjoyable to the public, informative to national leaders and attractive to advertisers" (Ferrel, 2014). As competition began to flood the market USA Today quickly responded to stay ahead of the game. USA Today solidified the top spot through marketing innovation, promotional innovation and distribution

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