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Gender inequality in the media today
Gender in mass media
Gender inequality in the media today
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“It is not gender which is destroying our culture…it is our interpretations of culture which has destroyed gender equality.” - Cambodian Civil Group
Being masculine or feminine is something that has become a limiting factor recently and in past history. Society views a person based on their sex; male or female, and categorizes the individual according to their gender (Cambridge, 2011). For centuries, women have been associated with certain characteristics such as being weak, domestic, and not capable of responsibility yet, men are seen as strong and dominant (Keller, 1994: 234). The entertainment industry gives people the image that males are more dominate over females by showing females as the foremost parental figure, homemakers, and sex objects. Culture has set very defined roles for each gender, and these roles are driven and promoted by the hit television show, Desperate Housewives.
Desperate Housewives is an American comedy-drama series, which focuses on the lives of four women whom work past domestic struggles and family life, while facing the secrets, crimes and mysteries hidden behind the doors of their, striking and apparently perfect suburban community. The portrayal of these women is very patriarchal, as they are all seen as stay at home moms, who are dependent on their male partners. The shows suburban community is based on the advancement of men; and women are marginalized and diminished in stereotypical roles, undoubtedly portrayed through the character of Gabrielle Solis, played by Eva Longoria. Consequently, Gabrielle is a prime example of how Desperate Housewives upholds the hegemonic ideology that females are docile, dependent and domestic beings.
“Every woman knows that regardless of her other achievemen...
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Radway, Janice A. 1991 [1987]. Reading the Romance: Women, Patriarchy, and Popular Culture. Reprint edition. Chapel Hill: University of North Carolina Press.
Lull, James. "Hegemony." Gender, Race, and Class in Media. 'Ed'. Gail Dines, Jean M. Humez. Thousand Oaks: Sage Publications, 2003. Print.
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Gender role conflicts constantly place a role in our everyday life. For many years we have been living in a society where depending on our sexuality, we are judged and expected to behave and act certain way to fulfill the society’s gender stereotypes. The day we are born we are labeled as either a girl or boy and society identifies kids by what color they wear, pink is for girls and blue is for boys. Frequently, we heard the nurses in the Maternity facility saying things like, “Oh is a strong boy or is beautiful fragile princess.” Yet, not only in hospitals we heard this types of comments but we also see it on the media…
For example, “men often feel that they are supposed to be tough, aggressive, [and] competitive” [in the workplace…]. Women, on the other hand, are ‘unsexed by success’” (Kimmel 2013, 250). At the same time, we have seen these gender roles played a vital role in the family. According to Jhally, “the women of the dream world are fragmented and presented as a number of simple and disconnected body parts” (Jhally 2007). Therefore, “the media helps to maintain a status quo in which certain groups in our society routinely have access to power and privilege while others do not” (Mulvaney 2016). Therefore, “these images and stories have worked their way into the inner identities of young women who view their own sexuality through the eyes of the male authors of that culture” (Jhally
In contrast, men have been seen as more dominate than women because of their masculine abilities and other traits and most importantly their profound responsibility of being the provider and head of the household. Americans constantly uses theses two distinct stereotypes that in many cases present many biases regarding gender codes in America. Things have changed over time the women are no longer just house wives taking care of the house and children waiting for their husband to come home from his nine to five occupations. Andrea L. Miller explains in her article “The Separate Spheres Model of Gendered Inequality” that, “A common theme in the study of gender is the idea that men and women belong in distinct spheres of society, with men being particularly fit for the workplace and women being particularly fit for the domestic domain” (Miller 2). Miller gives two very specific examples on how gender is viewed in American
According to Poverty & Prejudice: Media and Race, co-authored by Yurii Horton, Raagen Price, and Eric Brown, the media sets the tone for the morals, values and images of our culture. Many whites in American society, some of whom have never encoun...
Vanessa Hazell and Juanne Clarke. “Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines.” Journal of Black Studies, Vol. 39, No. 1 (Sep., 2008), pp. 5-21
One of the greatest exports of American culture is American media. American media is one of the most widely distributed and consumed cultural forms from the United States. This means that not only do Americans consume large quantities of their own media, but many other countries in the world consume American media, too. People in other countries will not interpret or understand the media in precisely the same ways that Americans will and do, nonetheless, many aspects of American culture and American reality are communicated to numerous viewers as part of the content in the media. The media is an important tool in the discussion of race, class, and gender in America. It takes a savvy viewer to discriminate between and understand what media accurately represents reality, what media does not, or which aspects of experience are fictionalized, and which elements ...
Goodman, Mark. "Chapter 8: The Media Contribution to Racism and Sexism." Mass Media and Society. Mississippi State University, n.d. Web. 24 Nov. 2013.
The media intents on trying at times not to be bias or favorable but when prompted to in accordance to time figure, “…gender and race often interact in how people are portrayed in the media” (Hazell and Clarke 9). With time it has been shown that the implications of mediated ideologies have improved but can still be portrayed as one ideal if one happens to take a closer look. In the early 1900’s, “Colfax and Sternberg found that in 54% of the magazine ads, Black people were portrayed in lower status occupations, ...
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
This is particularly palpable in the phenomenon of gender roles. “Oversimplified conceptions pertaining to our behavior as females or males,” gender roles boil down our gender and anatomical performance into categories of “boy” or “girl” (Basow 3). Patriarchy then builds systemic inequality off this simplistic binary foundation, attaching “male” to spheres of power and “female” to spheres of powerlessness. Gender roles are one of many patriarchal infrastructures that thrive off a concrete definition of gender and/or sex, and so modern feminism has found power in dismantling both constructions.
Masculinity and femininity are two terms, which have been interpreted differently throughout history. Both the males and the females have responsibilities and duties but these duties differ based on one’s gender. Gender has played a prodigious role in the economy, politics, and the society. Everyone starts making interpretations of the strengths and weaknesses based on one’s gender. These interpretations are not always based on his or her ability but is usually based on his or her gender. Males tend to be judged as extremely strong and unfashionable in terms of appearance. Whereas, females are judged as expensive and very fashionable. Males and females both differ in their abilities and their enjoyments. Fashion, entertainment, and strength are three topics, which are used to define masculinity and femininity in the 21st century.
Throughout history men and women have been put into the rigidly defined roles of feminism and masculism. This box that society has created has push back the true people and presented us with the societal image of what men and women should be. This is gender stereotyping. Through these stereotypes a feminist movement and a masculine movement have arisen to try to break those stereotypes.
Society has stamped an image into the minds of people of how the role of each gender should be played out. There are two recognized types of gender, a man and a woman, however there are many types of gender roles a man or a woman may assume or be placed into by society. The ideas of how one should act and behave are often times ascribed by their gender by society, but these ascribed statuses and roles are sometimes un-welcomed, and people will assume who they want to be as individuals by going against the stereotypes set forth by society. This paper will examine these roles in terms of how society sees men and women stereotypically, and how men and women view themselves and each other in terms of stereotypes that are typically ascribed, as well as their own opinions with a survey administered to ten individuals. What I hope to prove is that despite stereotypes playing a predominant role within our society, and thus influencing what people believe about each other in terms of their same and opposite genders, people within our society are able to go against these ascribed stereotypes and be who they want and it be okay. Through use of the survey and my own personal history dealing with gender stereotyping I think I can give a clear idea as to how stereotypes envelope our society, and how people and breaking free from those stereotypes to be more individualistic.