GOOGLE

“Don’t be evil”, is the corporate slogan of Google. The working staffs in Google generally apply those words to how they serve their users and how they run the business. In the justice part of the organizational assessment, we will elaborate this topic from three aspects, corporate social responsibility, equity and justice, and the criticism of Google.

Corporate social responsibility is the corporate initiative to assess and take responsibility for the company's effects towards the community and the environment, both ecological and social. Corporate social responsibility indicates who the company is, what it believes in and how it is doing the business, as a core factor of reputation, corporate social responsibility can be used to help establish trust and goodwill amongst stakeholders. Corporate social responsibility can be evaluated from three aspects; whether the company is a good corporate citizen, does it supports good causes and protects the environment; whether the company behaves ethically and is open and transparent in its business dealings and whether the company is an appealing place to work. More people are willing to trust, admire and appreciate a company that based on their perceptions of the corporate social responsibility of the company, therefore building a good image on corporate social responsibility will improve the support of the company’s stakeholders, such as consumers, regulators, financial community, and employees.

In the past three years, Google has donated over $353 million in grants worldwide, approximately $3 billion in free advertisements, apps and products, and Googlers have volunteered approximately 6,200 total days of employee time to support nonprofits (a total of 150,000 hours).

Since its founding, Google has been firmly committed to active philanthropy and to addressing the global challenges of climate change, education and poverty