In a world where classified advertising is common, it is necessary to understand how these advertisements impact society, culture, and the perspectives of men and women. This essay compares and reviews two ads from the Canadian identity category. The first advertisement, “Sorry,” and the second ad, Free AF Canada’s 150,” both offer unique perspectives on Canadian identity. The first segment of the essay will analyze similarities and differences between these ads, while the second part will critique them from a moral standpoint, according to course lectures followed by additional research. Both commercials prominently include aspects of Canadian culture, although in merely distinctive manners. In "Sorry," the commercial cheerfully mimics the …show more content…
"Sorry" employs clever humor to exploit the concept of Canadians being overly polite, aiming to establish a rapport with audiences. However, this satire presents ethical concerns since it may promote a simplified picture of Canadian identity, reinforcing biases and preventing a thorough understanding of this nation. Advertisers have a responsibility to portray cultures truthfully and professionally, avoiding the perpetuation of unfavorable …show more content…
While both advertisements target conveying aspects of Canadian identity, they use various strategies and themes to captivate their audiences. "Sorry" employs jokes to playfully exploit cultural beliefs, potentially simplifying Canadian identity while simultaneously raising ethical concerns around bias growth. Contrary to this, "Free AF Canada's 150th" recognizes an essential national milestone by pointing out themes of freedom and belonging, yet its ethical implications, particularly the use of language, are beneficial to discuss. Both advertisements draw attention to the significance of authenticity, sensitivity, and transparency in advertising, challenging organizations to approach cultural representation with integrity and honesty. Moving forward, advertisers must cautiously reach an agreement on these ethical obstacles, ensuring that their ad campaigns genuinely reflect the diversity and profundity of Canadian culture while abiding by ethical marketing expectations to foster customer trust and credibility. The marketing industry can positively contribute to cultural discourse through the implementation of ethical methods of marketing that respect the opinions and identities of different
Finally, if the comparison were ever made a survey, it would really show the full scale of Americanization in Canada. But until now we can only see from the daily life, how American culture is inviting Canada. Today more then ever, Canadians are in real danger of loosing their national identity. It is unfortunate that if the study of this cultural influence will be done few years later, it might be too late to save Canadian culture and identity.
The Canadian government is using all its power to protect the Canadian culture and domestic business. “in 1920s, the Canadian government imposed protective tariffs on foreign magazines.” This is one good example that the Canadian government has a huge concern towards citizens losing their culture and the nation is losing business.
Canada as a nation has been striving to characterize itself as more ?Canadian? for decades. This has included numerous struggles and events such as protests, bans, and the creation of the Massey Commission, to encourage national development in the arts, and support major companies like the Canadian Broadcasting Corporation (CBC) and National Film Board (NFB). However, this has not been an easy task for the Canadian government, as major influences from below the border (the United States) have been captivating the Canadian audiences by large. American media has had a momentous revolutionizing effect on Canada, even through efforts made to define Canada with its own cultural identity.
Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.
Tim Horton's is a typical Canadian coffee shop. By observing and interpreting this setting, we can understand Canadian culture as it's expressed in that setting. Understanding this small part of Canadian culture can then be applied, in a broader way, to the culture of Canadian society. A certain language that is special to customers of Tim Horton's serves a purpose that most are not aware of, big business is changing and confusing our traditional culture with a new culture that is run and concerned with money by large corporations. Canadians are generally friendly and polite to one another but are not community oriented, they are more individualistic.
The culture of Canada refers to the shared values, attitudes, standards, and beliefs that are a representative of Canada and Canadians. Throughout Canada's history, its culture has been influenced by American culture because of a shared language, proximity, television and migration between the two countries. Over time, Canadian-American relations have helped develop Canada’s identity during the years 1945-1982; thus introducing changing social norms, media and entertainment. In support of this, due to the United States being approximately 9.25 times larger in population and having the dominant cultural and economic influence, it played a vital role in establishing Canada’s identity. With Canada being its neighbour, naturally, the United States would influence their way of life upon Canada.
This advertisement presents a humorous and quirky way of showing Canadian identity. It also shows reality in many shots of the advertisement because Canadians are not only perceived to be polite they are actually known for being the most polite people around the world with their mannerisms. Moreover, the quirky salesman in red is far away from being controversial in this advertisement and the only motive for him expressing Canadianness in the advertisement is so that Canadian’s can relate to someone who knows how to represent and characterize Canadian
Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States.
“ Canada 's national obsession seems to be its own identity.” For many years Canada has feared the increasing influence of its North American neighbors on its culture - the United States . It has become a matter of growing concern for the people of power and influence in Canada to maintain their separate cultural identity and to promote their own cultural norms. Gaetan Tremblay presents his views on this topic and does this from the perspective of a person living and working in Quebec.
In the essay “As Canadian as Possible under the Circumstances!” Linda Hutcheon tells readers that Canada is a nation with distinct and independent existence, however she starts off the paper with a point, Canadians can come up with American things easier than Canadian. Hutcheon points out the fact that irony is everything in Canadian culture. We use it to make fun of ourselves and other people. Canadian’s are ironic in the sense that they hate the cold and complain about it, yet they don’t move away. It is used in literature sometimes intentional and other times not intentional. Canadian literature often use ironic adjectives to express an opinion. It is also used in metaphoric structures quite often. Irony is used in the way Canadians speak, it gives people a nice way to lie. It states that polite Canadians are good with this kind of irony because they can lie without being intentional. This way of writing and speaking allows anger to come off in a humorous and friendly way. It can be used to simply be funny or to be sarcastic, or even to start plays and writing off with a good introduction. It gives speakers a way of saying small amounts but having a big significance or meaning. Irony is not only used in speech whether it be verbal or written, but it can also be used by visual artists. Artists use titles that make their work ironic. There are countless ways irony is used in Canadian literature.
Canadian citizens value many distinct behaviours that are showcased throughout Canadian society. One behaviour that Canadians exhibit is being apologetic. To be apologetic is to acknowledge an offense or failure as one’s own. Canadians are well known for their ongoing use of the word “sorry”, demonstrating this behaviour.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
Across this land of ours is our wonderful, democratic, bicameral government. To make sure our government makes smart choices, every law has to be agreed on by the House of Commons, The Senate and either the Governor General or Queen. Our Country is one of the nicest and most apologetic countries you will ever find. From the most intense basketball game to the death of a family member, we are always saying sorry. One of Canada’s
From talking with my friend, her thoughts about Canada my great grandmother was that she was a very beautiful, calm, and humble woman without any harshness in her principle and ideas. I discover that Canadian culture, believes it’s country has a distinct approach to identity. “They accept that difference is actually quite interesting. What makes it possible to live together is agreement on things like ethics and public policy. Not agreement on accents and religion”.
Advertising." Current Issues: Macmillan Social Science Library. Detroit: Gale, 2010. Opposing Viewpoints in Context. Web. 4 Dec. 2013.