Fighting for WWF

921 Words2 Pages

This is not about the world of wrestling but about the World Wildlife Fund. In a recent add WWF has taken an interesting take on a pareidolia image to entice us to stop and feel. This is when you find an optical illusion in nature. Like a face in a cloud or Jesus in your grilled cheese. WWF is known for its emotion, facts, and creativity when it comes to advertisement. This charity organization pulls in donations from around the world to help with global conservation. They are the activists for our earth and the organisms that inhabit it. With their emotional, sometimes over the top, pull at your heartstrings advertising, WWF reminds us of the importance of our planet. Even though this advertisement is trickery to the eye, it is clear and captivating, making it easy to do a double take and find out more.
When you see an advertisement that has a picture of nature the usual response is, “Oh, that’s pretty”, and then you go on with your day. People don’t take time out of their days anymore to stop and “smell the roses”. Advertisers are aware of this so they add creative flare to mesmerize their audience. The background for this ad is the main event and is designed to catch the reader’s eye causing them to first think and second to donate to the cause or “product”. The picture they use is a waterfall set in the forest, presented as if you were looking through an open patch in the trees surrounding it. The water is cascading down many big rocks, leaving spaces of untouched rock, creating the pareidolia face image on the left. Starting from the top four rocks resembling the eyebrows and the eyes, and then down to the bottom three rocks resembling the nose and lips. In my opinion, the face has feminine characteristics to it; ...

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...life. Are those Jimmy Choo shoes or that Rolex watch really more important than clean air, fresh water and safety of an animal’s existence?
Everything we see is a product, even if it’s a product for expanding our future. A good product captures your attention and makes you lust for it but a great product captures your emotions and makes you think of what is really important. Living in a material world makes you materialistic and lose touch with reality and the rawness of life. This is a product I really believe in and can’t wait to see the next advertisement the World Wildlife Fund comes up with. The product is meaningful, and doesn’t need materialism or sexuality to grab the attention of the audience. All I can say now is keep up the great work and bravo.

Works Cited

Andrey, Julio. Sadness. Photograph. ADVERTOLOG. Advertising & Commercials. March

2007.

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