The marketing team met last Tuesday to discuss the possible properties that should receive Symphony Gold Status in 2015. The team was under instruction that it must choose at least one film and one television show. The team wanted to choose options that would expand and diversify our audience, while increasing loyalty with our current fan base and exciting them. To accomplish these objectives, the team recommends: Jurassic World, Fifty Shades of Grey, and The NBC Fall Line Up as the best options to pursue. By pursuing these three choices we will be able to target several demographics of viewers. If this mix is pursued, NBC will not alienate any major target demographic. NBC will also be supporting its past successes as all the options have …show more content…
Based off of the best-selling book trilogy by E.L. James, this film and franchise parallels the Twilight saga. The Twilight Saga began in 2008 and has since grossed over $3.3 billion in sales. The movie has many characteristics supporting its success. The movie first of all can be considered ‘taboo,’ which will attract several types of people, not just our target audience. This film has been referred to as ‘mommy porn,’ but also includes features that will attract other audiences – such as the soundtrack. Beyonce’s “Crazy in Love” remix is featured on the trailer, which was a sensation within itself. The trailer was not appropriate to fully view on morning television, and was released onto YouTube. Its success as being the most-viewed trailer on the media platforms speaks for how excited people are for this movie. Fifty Shades of Grey will also have an advertisement in the one of most primetime spots - during the Super Bowl. Considering that in 2013, 108.4 million people watched the Super Bowl, this means that Fifty Shades will gather new attention and drastically increase brand …show more content…
The NBC Fall Line Up allows for many television shows to be showcased, both our successes and our new launches. NBC relies heavily on how their television shows do; Symphony is more valuable when there are higher ratings. Both new and existing shows are going to benefit from a partnership with Symphony. A goal that we want to obtain is having our existing shows to maintain their fan base and launch with more strength then when their season ended. The strength of shows on their second season and beyond will carry on to help our new releases, which need to approach as basically a market entry. Using the support we have garnished we can convert our current fans of established shows to include these new shows, and hopefully gain “appointment times” for our
At the same time, Dawson should be pursuing opportunities to sell the retail component of its business. NBC's investment bank could collaborate on this objective. The proceeds resulting from this transaction as well as improvements to its cash position could be destined to repay the term loan that Dawson has with NBC, issue dividends, and or contribute to the improvements, suggested earlier, to Dawson's operations and organizational structure.
Americans have long since depended on a falsified ideology of idealized life referred to as the American dream. The construct of this dream has become more elusive with the emergence of popular cultural advertisements that sell items promoting a highly gendered goal of achieving perfection. In “Masters of Desire: The Culture of American Advertising,” Jack Solomon states that ads are creating a “symbolic association between their products and what is most coveted by the consumer” to draw on the consumer’s desire to outwardly express high social standing (544). The American dream has sold the idea of equality between genders, races, and socioeconomic backgrounds, but advertisements have manipulated this concept entirely through representations
Growing from a small provider of a few thousand, the company has grown to be a massive conglomerate encompassing far greater than simply cable services. Now owning NBC Universal, Comcast exerts great power within the market, employing a variety of strategies to expand itself and remain profitable. When it attempted to merge with Time Warner cable, several strongly opposed when considering the massive power it already possessed. In addition, growing sentiment against cable providers has resulted in the reduction of subscribers. Despite this, Comcast is in a high period of expansion within the business cycle. However, it should remain cautious of the changing environment of how consumers obtain television
Everyone has heard of the movie Fifty Shades of Grey and how popular it was when it first came out in theaters. Lets back track how did this film gain such a huge audience? Well the trailer of the film successfully uses rhetoric to appeal to its audience. The trailer of Fifty Shades of Grey uses Kairos, Ethos, and Pathos to attract its audience which is what made people want to go see the movie.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
The latest adult fiction that has captured readers are the books written by E.L. James the trilogies 50 Shades of Grey which are based on an extremely wealthy, good looking young male entrepreneur who has almost anything money can buy except he doesn’t have love. He is also deeply emotionally disturbed and traumatized by his early childhood of poverty and abuse which in a sense gives him a free pass to indulge in his sexual deviancy. In other words he is portrayed as the ultimate fantasy; a bad boy. The novels have the young man, Christian Gray captivated by a regular young woman, who is not into his sexual lifestyle. Yet she believes that if she loves him enough she can change him. This story line plays into many woman’s beliefs that they need to take care of men and with their help and love even a bad boy can be changed into the ideal man who wants to be married and wants to support a wife and children.
Gossip Girl is an American teen drama set in New York Upper East Side and tells the story of privileged upper class young adults, as they battle sex, drugs, alcohol, relationships and betrayal. Narrated by an infamous incognito, who blogs the lives and drama of Manhattans elite.
“Sex sells” has been used as an excuse to exploit and humiliate women through advertising for years. It is seen everywhere: television, movies, magazines, billboards, literally any place that can have an advertisement put in/on it. One company that specializes in advertisements composed of sexualizing women in order to sell their clothes is American Apparel. For years, they have created degrading ads that make the average believe they need to look like these images in order to feel good about themselves. Advertisements like these have a negative effect on society and especially women but American Apparel has taken things to a whole new level of exploitation.
There is no doubt that movies entertain a person. However, over sexualized movies have the capability of poisoning minds which are easily shapeable-for example Fifty shades of gray. Children are told not to view it, however that does nothing to stop the viewing of the movie. Not only does it corrupt young minds it hands them unlimited access to the findings of adult
Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.
A luxury good is something that, as ones income increases; the demand for an item or service also increases at a higher than proportional level, in contrast to necessity goods, in which demand increases proportionally with a decrease in income (Varian, 1992). Generally, luxury goods are seen as those at the highest end of the market, in terms of price and quality. Haute Couture clothing, accessories and luggage are considered to be classic luxury goods, although many markets have a luxury sector, for example Automobile, Bottled Water, Coffee, Foods, Jewellery, Sound Systems (HiFi), Tea, Watches, Wine and Yacht.
Kevin Keller’s brand equity model is known as the Customer Based Brand Equity Model (CBBE). This model was first introduced in his book, Strategic Brand Management. According to the model, a company must shape how customers think, feel, and act towards a product in order to build a strong brand. A consumer must have the right type of experience around the brand, which foster positive thoughts, opinions, perceptions, beliefs and feelings. By building strong brand equity, customers will recommend company products and will buy more of them. Moreover, this increases brand loyalty and decreases brand switching to competitors. One’s memory consists of a network of associations and connecting links, and any association ever processed about a brand
focused on the key qualitative research methods. For each article review, a brief description, guided by Myers (2013), and a critique, guided Pratt (2009), is provided. A summary of the five articles identifying the research method, data collection technique, data analysis approach and critique is provided in Table 1. The narrative review of each article coupled with figures and tables to organize and visualize thoughts (Pratt, 2009) follows the summary table.
The findings of this study offer view on multiple sides involving opportunies and challenges for broadcast media companies and digital platform partners to exploit audience participation for the purposes of profit and the strategic expansion to multi-platform formats.
Becker L.B and Schoenbach K (1989) Audience Responses to Media Diversification, Lawrence Erlbaum Associates Inc.