Field Of Sports Marketing Essay

Sports marketing has mainstreamed sports entrainment and has contributed to the enormity of the industry. The field of sports marketing has grown in importance and in usage by colleges and universities. This growth has encouraged the adoption of new marketing strategies that are aimed at continually increasing game attendance, maintaining and attracting consumers, and seeking out new revenues streams. As a result, marketers have begun to develop strategies to emphasize different efforts and techniques including, but not limited to creative ticket pricing options, championship games, promotional activities, hallmark events, focusing on the overall performances of star players, as well as incorporating new technologies.

The evaluation these strategies presents are critically

Advertising and Promotions:

It is clear upon walking into the stadium that millions of dollars were spent on advertising from signage and promotions. CBS Sports had the television broadcasting rights to the championship game which in turn benefited from television ad revenue during the game.

Concessions and Merchandise:

Concessions at the stadium offered cups with SEC Championship Game and team logos. Countless merchandizers were selling just about anything they could that would target the sporting event demographic. Counterfeiters were also peddling their wares outside of the stadium as well in the attempt to cash in on such a lucrative market

Sponsorship signage:

Sponsors logos were spread across a wide variety of medium and items. Most notable was the primary donors such as Coca-Cola, Allstate Insurance, and Home Depot.

Atmosphere:

The atmosphere was loud, bright, and exciting. There was a lot of cross-promotional branding which I would imagine to also benefit other events happening at the Georgia Dome in the near future.

Fan