America, the country which is bonded happily by capitalism and which stresses the importance of freedom and pursuit of happiness is not as unified as most authors would agree it is. If one looks closely towards the nation, and how the various communities differ from one another, one would possible be able to assert that this country is not all uniformed. Much of the differences in identity rely on the social class and historic factors. Having equality amongst the gender has been one of the major issues that define differences. The struggles minorities and women have faced because of their oppressive social system has created the notion of feminism.
Feminist authors have shown contradiction on women having an equal standpoint and a status in
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the society as men. Authors from the 1970s until the current generation still argue that it is a “man’s world.” Thus, the topic of feminism comes into play. Ariel Levy, Adrienne Rich, and Jessica Valenti, are authors who agree that men have been dominating the world and showing supremacy making seem like the female power is inferior as compared to men. These authors in their articles as well as speeches use different tones despite being brought up in different societies and at times far apart from each other. The three authors share a desire to illustrate to their readers that inequality still pertains in the world while also sharing how discrimination has an effect on women’s empowerment, not only in the olden days, but also in the case of a modern day scenario. These discriminations and differences in the workplace, pop culture, and gender politics are oblivious in an urbanized setting. The author persuades the readers by highlighting these injustices through statistics and personal experiences. In the human race, men have dominated women in almost every aspect of life. This occurrence is called patriarchy , a system where men have a higher authority which leave women to be excluded. The power men receive from patriarchy proves substantial and thus creates a situation where destroying the system will hurt power holders. Though the social norms have progressed and women’s standard of life has improved in the recent decades, it has not translated into all sectors of society. The work place is a predominant example where discrimination continually haunts women. Industries have been prejudiced against women by passing discriminatory policies, which has resulted in a system where females and traditional female jobs receive less pay. Additionally, due to women having maternal characteristics, they are often not selected. Valenti impacts on the readers by providing statistics and comparing the wage gap in her book, “Full Frontal Feminism.” She states that, “the fact that women with children make seventy-three cents to a man’s dollar (single mothers make fifty-six to sixty-six cents to a man’s dollar), while women without children make about ninety cents to a man’s dollar, is pretty nuts” (Valenti, 169). The wage gap which injustice runs on has affected on women in general, but more on the women having children. The work place is known for its male domination and therefore is the perfect example of an institution which punishes those who are different. Complimenting to that Adrienne Rich, from the speech “What Does a Woman Need to Know,” mentions, “You have, to begin with, the privilege of literacy, 60 percent of the world’s illiterates are women. Between 1960 and 1970, the number of illiterate men in the world rose by 8 million, while the number of illiterate women rose by 40 million. And the number of illiterate women is increasing” (Rich, 3). This shows the readers that for women, all privilege is relative. Some of them are not born with class or skin-color privilege, and the others are not privileged with education, which is the primary determinant that assists people differentiate between the rights and the torts. In some cases, even if they are enabled to educate themselves, they are educated in a manner where the knowledge of their own gendered is repressed. This male domination has forced women to turn against each other in the corporate world. Most of the females still think that they are making progress by achieving greater goals and getting promoted. However, this characteristic of the male domination makes the women forget her own identity and give up their identity as women in return for hopes of success and accomplishment professionally. Levy calls these women who give up their identity in order to gain power “loophole women.” This terminology as explained by Levy means that,“(loophole women are) an exception in the male-dominated field whose presence supposedly proves its penetrability” (Levy, 268). Levy’s statement criticizes the labor force by pointing out how success occurs by becoming more masculine. Consequently, women that grew up in a quiet society, who managed to succeed, are rewarded by the patriarchy system by choosing to give up their femininity. These loophole women think that they’re setting a role model for the younger generations with their success and excellence in their field ; however, the message is flawed because it proposes succumbing to the objectifications of the patriarchal system. The fact that they have completely forgotten their identity as women demonstrates in the society ,while finding it more efficient to identify themselves as men , signals that it has not uplifted the entire female sex to their level. Levy influences the reader by showing the writers Mary McCarthy and Elizabeth Hardwick who were famously contemptuous of “women’s libber,” and were untroubled about striving to “write like a man.” These glamorous and enthralling women in the history have been compared to men, either by their admirers or detractors. There is a certain kind of women- talented, powerful, unrepentant-whom we’ve always found difficult to describe without some version of the phrase “like a man,” and plenty of those women have never had a problem with that and thus do not care that this doesn’t elevate the level of sisterhood. Similarly, Rich mentions a same idea as loophole women in her speech known as “token women.” Female tokenism means “that power withheld from the vast majority of women is offered to a few, so that it appears that any “truly qualified” women can gain access to leadership, recognition, and reward; hence, that justice based on merit actually prevails.” This encourages the token woman to see herself as different from most other women. It causes them to feel exceptionally talented and deserving, which separates them from the sisterhood. When these women realized their potential, they alter their behavior. This blurs their outsider’s eye. Losing her outsider’s vision, she loses the insight, which both blinds her to other women and affirms her in herself. Due to this she considers herself different from the group of ‘ordinary women,’ women less privileged. She loses her perception of female consciousness. Ordinary women become invisible to her, as their role and contribution is less than hers, which causes the token women to lose her outsider’s eye. The large-scale discrimination in the corporate environment is caused due to the opaqueness of the outsider’s eye. These flaws can be solved if the token and the loophole women learn from the history, accumulate all the knowledge and not forget that even if they reach the top their outsider’s eye not ever turn gloomy. Rich and Levy persuade readers with the help of the concepts of female tokenism and loophole women, which leads to a more complex terminology, the outsider’s eye. Rich is archaic while Levy has a contemporary tone. The ideas they both the authors try to explain are the same but the way of approach and the tone is different. Due to the ease of social media everything has become easily accessible to people.
The most trending music genre gets a lot of listeners because of its the discrimination. As the songs and advertisements gain followers, it starts to become realized by the citizens. Pop culture artists sing about drugs, alcohol and women. The portrayal of women by these composers is dreadful because it degrades the significance and importance of their existence. Pop culture has always been a home for gender domination and discrimination. It is becoming increasingly “pornified.” As Valenti quotes, “After all, while billboards and magazines ads may feature a ripped guy from time to time, it’s mostly women who make up what sexy is supposed to be. And it’s not just sexy-it’s straight-up sex” (Valenti, 44). The pornography has been a part of the culture and has been accepted by younger women. Feminists have argued that this has increased the inculcation of “raunch culture” in the lives of younger women who fall into it as they feel it empowers them. However, it is a kind of faux empowerment. This illustrates that the media is promoting and utilizing pop culture to change the social norms in an attempt to instruct women on their role in the society. In essence, pop culture with its propaganda desires to change women’s view on nudity until it can become inherent in American culture, and thus eliminating opposition to benefit pop culture in the long run. Valenti persuades her readers by saying, “ the ‘show’ is everywhere. In magazines like Maxim and Playboy. And in the insanity of Girls Gone Wild, with teens putting on fake lesbian make-out sessions so guys will think they’re hot.” Levy also mentions a character, influenced by raunch culture and a reader of Playboy magazines, named Erin who is piqued her curiosity and provided her with inspiration because of this culture. Erin says, “There’s countless times in my life where I know I’ve turned people on just by showing off (by putting on a
little performance, making out with another girl, for instance)” (Levy, 270). Levy and Valenti propose that valuing a woman on the sole basis of her hotness is not only disrespectful and degrading but it is also dehumanizing. Levy and Valenti, demonstrate the same point of view on “raunch culture”; however, with differentiated tones. Levy provides a slightly distinguishable tone throughout her essay by focusing more on tokenism and tomming. Meanwhile, Valenti’s tone is more relevant to the times and is broad-minded in her approach. However, together both authors share frustration with how the patriarchal societies they inhabit hinder the process of equality for women by objectifying them through pop culture. Inequality and discrimination still prevails in our corporate environment as well as in pop culture. However, no doubt the feminist crusade has made a noteworthy amount of difference in the past century. The generation gap between the authors gives us a varied but similar viewpoint. The difference in generations has exemplified the approach of the authors and has made it evident patriarchy still shapes society. Rich has a serious tone and a regressive approach compared to Levy while she has an open-minded approach but a serious tone. Paralleled to these two, Valenti has a really casual tone and tackles the present-day scenario. These women impact the readers by providing them with their personal life experiences, stories and the statistics. Gender inequality can be irradiated from our system with time. Women should be made to learn from their own history and should find inspiration from their ancestors. However, they should proudly self-educate themselves , learning their history with pride and calling up the voices women need to hear within themselves. These are solutions and actions needed to be taken against wage gaps, gender politics and pop culture, the contemporary ways in which women face oppression in our culture. When women in their youth will inculcate these facts, they will expedite the process and thus eliminate inequality from the system.
Females who are over-sexualized often seek attention and acceptance. Raunch is less about female sexual liberation but instead it is fulfilling the male fantasy of unlimited female availability contributing to the stereotypes of gender roles. Raunch Culture is often seen in movies, various forms of advertisements, and through female celebrities. For example, young girls are influenced by Disney’s hidden sexual messages. This creates a negative image by making it acceptable to objectify women. Through the media women expose their bodies, using liberation as an excuse to support raunch culture contributing to the stereotypes of gender roles.
In The Venus Hip Hop and the Pink Ghetto, Imani Perry argues that the over-sexualized, unattainable bodies of black women in popular culture will lead to the breakdown of feminism and the positive body image of the everyday black women. As hip hop music continues to become more popular, the sexist messages presented in lyrics and music videos are becoming more common to the everyday public, including young black girls developing a self-image. Instead of these girls being exposed to healthy, positive role models who encourage individuality and that there is more to a woman than her body they are given hip hop video models whose only purpose is to look sensual on screen. The strong women that do exist in the hip hop genre are pushed to sexualize themselves or their lyrics to sell records or stay relatively unknown. Although Perry’s arguments are logical, I believe that she is creating a slippery slope of logic. A genre of music cannot destroy the self-image of black women that has existed for generations.
Today, the media plays an essential role in the Western civilization. Considering this, entertainment, social media, and the news are all intrinsically valuable media literacy devices. In addition, the media “helps to maintain a status quo in which certain groups in our society routinely have access to power and privilege while others do not” (Mulvaney 2016). For instance, both in the music and pornographic industry the female body is perceived as a sexual object. In Dreamworlds 3: Desire, Sex & Power in Music Video, Sut Jhally mentions that “examining the stories that music videos tell us about both male and female sexuality, about what is considered normal, allows us to do more than just understand one aspect of our culture” (Jhally 2007).
This essay will be comparing and contrasting two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. In this essay, we will learn the extreme differences between two magazines: Bitch is a Portland-based independent, quarterly magazine, touting a tagline of a “feminist response to pop culture.” Founded in 1996, Bitch is published by Bitch Media, a non-profit multimedia organization. This magazine offers a feminist perspective and analysis of social and cultural trends, current political events, as well as forms of media such as television, movies, music, books, artwork, and advertising. Bitch magazine has around 50,000 readers.
The news article I studied is from March 12th 2014 and found in the Fashion and Style section of The New York Times. Its title is “In their Own Terms- the growing transgender presence in Pop culture.” This article outlines the culture surrounding transgender and transgender situations in the United States, whilst following the lives and transformations of some known citizens of pop culture.
In society today, media such as movies and music share huge roles in the dynamics of culture especially concerning communication. In Dream Worlds 3: Desire, Sex, and Power in Music Video we see how famous singers and producers in the making of their music videos have the power of illustrating our language and beliefs. From the music we listen to and things we watch, we are constantly gaining new knowledge by the message that is being presented to us. The main focus of this specific documentary was how women in the music or media industry all together are treated. From this documentary and lectures in class we see that media objectifies, stereotypes, and degrades women and their bodies as advertisements and money makers. Themes in the film discussed
The objectification of women in the media and women voluntarily subjecting themselves to this demeaning objectification is rapidly increasing in lieu of feminist ideals and a new age push for women empowerment. The media has long capitalized on women’s sexuality in everything from music videos to manipulative advertisements, appealing to the male gaze while simultaneously instilling a sense of longing in girls of all ages to look like these women. In Lily Allen’s song, “Hard Out Here”, she attempts to bring light to this issue of women being treated as simply sexual objects and how all women are expected to look and act. However, in contrast to her empowering lyrics, Allen’s video takes a turn for the worst when she implements strictly black female dancers as representation of the cliché sexism found in music videos placing them at the butt of the parody.
A common trend in the entertainment industry today is the objectification of women in society. Sexualizing women are seen in media such as; movies, advertisement, television show and music video, where their main focus is providing the audience with an image of women as sexual objects rather than a human. This is detrimental to society since the media is producing social stereotypes for both genders, which can further result in corrupted social habits. Objectification in media are more focused on females than male, these false images of women leave individuals with the wrong idea of the opposite sex. As media continuously use sexual contents regarding women, the audience starts underestimating women. Specifically movies, it allows media to shape the culture’s idea of romance, sex and what seems
It is shocking to see the digression in humanity’s morals and values over the past decade. As cliché as it sounds, the media is the center of it all. The way women are being represented, from our television sets, the radio, pornography and even art has pushed beauty to the top of the list of controversial and widely debated topics around the globe. “Whenever we walk down the street, watch TV, open a magazine or enter an art gallery, we are faced with images of femininity,” (Watson and Martin).
Throughout the 21st century we have been immersed in a world in which is almost wholly dominated by the media. It is appropriate to say that many ideologies have been indeed challenged by the media, including the ideology of feminism, which I aim to focus on in this essay. Firstly, it is necessary to think about what the founding concepts of feminism actually are and how the ideologies of post feminism and antifeminism are using the contemporary media to question feminism. Texts such as Bridget Jones’ Diary and Desperate Housewives are fitting examples of how post feminism has penetrated through the media challenging feminism. Similarly elements of anti-feminism are evident when looking at films such as the new adaptation of Cinderella .
I can recall a time when the media was influencing my life and actions. The week after I graduated high school, my girlfriends and I took a trip to Cancun, Mexico, where the MTV beach house was located that summer. As I look back on the week of drunken partying and sexy guys, I can only wonder how I made it home alive. How could any young woman find this behavior acceptable? Every young woman there was flaunting their bodies to the young men around them. They were proud to be sexual objects. Where did they learn such debauchery? This is the kind of woman that is portrayed throughout MTV and various other aspects of the media. They have even coined the term “midriff”—the highly sexual character pitched at teenage girls that increasingly populates today’s television shows—in order to hook the teen customer. Teenage women increasingly look to the media to provide them with a ready-made identity predicated on today’s version of what’s “cool.” The media is always telling us that we are not thin enough, we’re not pretty enough, we don’t have the right friends, or we have the wrong friends… we’re losers unless we’re cool. We must follow their example and show as much skin as possible. The type of imagery depicted by MTV-- as well as people like Howard Stern, the famous “Girls Gone Wild” videos, and various Hip Hop songs—glorifies sex and the provocative woman.
Feminism is a movement that supports women equality within society. In relation to film, feminism is what pushes the equal representation of females in mainstream films. Laura Mulvey is a feminist theorist that is famous for touching on this particular issue of how men and women are represented in movies. Through her studies, she discovered that many films were portraying men and women very differently from reality. She came up with a theory that best described why there is such as huge misrepresentation of the social status quos of male and female characters. She believed that mainstream film is used to maintain the status quo and prevent the realization of gender equality. This is why films are continuously following the old tradition that males are dominant and females are submissive. This is the ideology that is always present when we watch a movie. This is evident in the films from the past but also currently. It is as if the film industry is still catering to the male viewers of each generation in the same way. Laura Mulvey points out that women are constantly being seen as sexual objects, whether it is the outfits they wear or do not wear or the way they behave, or secondary characters with no symbolic cause. She states that, “in traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote it-be-looked-at-ness.”(Mulvey pg. 715). Thus, women are nevertheless displayed as nothing more than passive objects for the viewing pleasure of the audience. Mulvey also points out through her research that in every mainstream movie, there is ...
Feminist theory was derived from the social movement of feminism where political women fight for the right of females in general and argue in depth about the unequality we face today. In the aspect of cinema, feminists notice the fictitious representations of females and also, machismo. In 1974, a book written by Molly Haskell "From Reverence to Rape: The treatment of Women in Movies" argues about how women almost always play only passive roles while men are always awarded with active, heroic roles. Moreover, how women are portrayed in movies are very important as it plays a big role to the audience on how to look at a woman and how to treat her in real life due to the illusionism that cinema offers. These images of women created in the cinema shapes what an ideal woman is. This can be further explained through an article 'Visual Pleasure and Narrative Cinema' written by a feminist named Laura Mulvey in 1975. She uses psychoanalysis theories by Sigmund Freud to analyze 'Scopophilia' which is the desire to see. This explains how the audience is hooked to the screen when a sexy woman is present. In a bigger picture, where Scopophilia derives from, 'Voyeurism' is also known as feeling visual pleasure when looking at another. Narcissism on the other hand means identifying one's self with the role played. It is not hard to notice that in classical cinema, men often play the active role while the women are always the object of desire for the male leads, displayed as a sexual object and frequently the damsels in distress. Therefore, the obvious imbalance of power in classical cinema shows how men are accountable to moving the narratives along. Subconsciously, narcissism occurs in the audience as they ...
Media and communications are a central element of today’s society, yet the thought that media has little to no effect on gender and sexuality shapes how each individual views their own self-identity. Over the years we have witnessed the launch of social media sites, music sites such as YouTube, new genres of music, and other forms of media, that all contribute to the outlook of gender roles and stereotypes. The media contains countless standards based on how the genders should act, look, and feel, that is seems almost ordinary to satisfy these stereotypical demands of society. For example, Meghan Trainor’s “Dear Future Husband,” is a catchy song with a 50’s themed video that portrays standards of a feminine woman spoiled by strong, caring and masculine men. Now, it is unusual to catch the issues between the lyrics and video at first glance, but, the controversy shared between the two are quite focused on gender roles, stereotypes, and
However, postmodernism offers no clear path to action, Judith Butler identifies this. What Butler (1995) argues is there are various reasons and solutions to women’s subordination. In the case that the term ‘postmodernism’ is so vague that it has to be meaningful. Therefore, the attempts of postmodernists to alter the representational system seem to be futile. In addition, the representation of sex in the media has steadily turned women to become more and more sexualized. Using music video as a deliberate example; Women’s open, moist and lipstick-red lips, half-closed eyelids which can be seen as visually pornographic are all over the place (Juvonen et al., 2004). ‘Adore You’, for example, is a music video of Miley Cyrus, which seems symbolically pornographic. It is very alluring as she moaning, rolling around and pointing a video camera down her panties. Such video would attract more viewings than the ordinary as it is sexually suggestive. As we can see, pornography has been used as a consumer product for profit-gaining purposes and commodified to bring in value. It also connotes a kind of commodified sex; in this way, media recognizes sex for a mass market and make it as a selling point to increase their profits (Nead, 2004). This is the visual implication of pornographisation which we can see solely from watching the video or listening to the music. In this way, pornographication and