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Essays on walt disney organization culture
Organisational profile of walt disney
Organisational profile of walt disney
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The Disney Organisation which was first created by Walt Elias Disney on October 16th 1923, is perhaps one of the most powerful and prominent corporations in the world. Disney is best known for all their motion pictures which are aimed at a family audience, in recent years Disney collaborated with Pixar to develop further within the motion/ animation industry. According to Forbes.com Disney is ‘number eleven on The World’s Most Valuable Brands’ list. And is worth an estimated 179.5 billion dollars. The Disney Corporation is constantly putting a spin on well-known fairy tales and folk tales, whilst also creating new and innovative stories such as Frozen which is one of the largest grossing Disney films to date. From Snow White and the Seven Dwarfs to Frozen Disney’s films have become iconic and have had an influence on society by creating the ideals of good winning over bad and …show more content…
Within Chapter one, I will focus on the understanding of gender. Looking at where gender first originated from and how it is portrayed in today’s society. Also this chapter will delve into femininity and masculinity and difference between the two genders and create a conclusion on what femininity and masculinity are and how they can be portrayed. In Chapter two, I will be looking into what contributes to making a villain, the definition of a villain and how villains are represented in different films. Also I will be looking into violence within males and females. And in chapter 3 I will then focus on Disney villains and how each villain portrays a gender. The focus within the chapter will be on, Jafar from Aladdin, Scar from the Lion King, Captain Hook from Peter Pan, Lady Tremaine from Cinderella, The Queen of Hearts from Alice in Wonderland and Ursula from the Little Mermaid. From the research produced I will then conclude, my findings and
Disney is considered one of the greatest people of the twentieth Century. He was known for his relentless work ethic and vision. He established a business empire based on fantasy and what he considered to be good, old-fashioned fun. He worked hard at making the world a better place despite the overwhelming odds and chaos of World War II, The Great Depression, and the Cold War. Disney wanted to
The Walt Disney Company is a well-known animation company founded by Walt and Roy in 1923. They first start as the Disney Brothers Cartoon Studio. The company is best known from the Walt Disney Studios. Walt Disney create two first animation which his Snow White and the Seven Dwarfs. They later produce Pinocchio, Fantasia, Dumbo, and Bambi. Disney also own 14 theme parks around the world.They also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC (Walt Disney: A Short Biography, n.d.).
Cinderella, Sleeping Beauty, Snow White, and many other Disney movies all have one thing in common, they feature a female lead who needs a male figure to save them. However, things started to change after the release of Mulan in 1988. Movies that were only representing female leads as weak and always needed to rely on someone, started to feature females who showed off their more masculine side. Mulan was one of the first animated films that had started to dive into that, not to mention it was based on a true story, making it even more powerful. In the article “Post-Princess Models of Gender: The New Man in Pixar/Disney”, authors Ken Gillam and Shannon R. Wooden explore Pixar movies show male characters who were not afraid to show their emotions
Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future. According to Disney films, it is important for women to achieve the stereotypical characteristics of a woman, such as maintaining their beauty to capture a man, and being weak and less educated than male characters. The women in Disney movies are always beautiful, which helps them to find a man.
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
In the article Construction of the Female Self: Feminist Readings Of the Disney Heroine, Jill Birmie Henke, Diane Zimmerman Umble, and Nancy J. Smith are looking at the female self and how it was developed based on two theories: Standpoint by Parker Follet and the psychological development of girls by Gilligam. That by examines gender identity especially girls and how media exposure affects them through analyzing five of Disney movies: Cinderella, Sleeping Beauty, The little Mermaid, Beauty and the Beast, and Pocahontas. They segmented the article into three titles: The Oxymoron of Power and the Perfect Girl where they introduced the two theories in which they built their critic on, Construction of the Female Self where they talk about the evolution in the female character from Cinderella to Pocahontas, and Construction of Self in Relation to Others where they talk about the evolution of the self in relation to others from power-over to power-with until power-to. Finally they concluded that even if the female character in Disney’s movies was changing to become more
Disney Productions is one of the leading entertainment businesses, bringing tremendous profits not to mention the joy it brings many people. It has not always been this easy for Disney however. It took the mind of one man to bring it to what it is today, and that’s mans name is Walt Disney. Walt Disney’s life was devoted to the arts and entertainment almost from birth. However, Walt’s fortunes and fame didn’t take form until his creation of Mickey Mouse.
Critics have warned the public audience about Disney programming’s affect on the “invasion and control of children’s imagination” (Ross 5). These movies express the typical gender roles “such as males being physically strong, assertive, and athletic, and females being prone to overt emotion, inc...
Over the years, Disney has presented many movies to their audience—most having a Princess as the protagonist. These movies became a babysitter for most parents in the early stages of their child’s life. Most people found these movies as relatively harmless. The obvious assumption about the Disney Princesses is that they only desire true love since almost every movie ends in romance. Parents just viewed these movies as romantic movies on a child’s level. However, these movies were not solely intended for an audience of an age that can be counted on both hands. They were intended to speak to “an intelligent and active audience” (Sumera 40). However, there are many people who disagree with the ways of the Disney Princess movies. The disagreements lie within the portrayal of women gender roles in these movies. It is argued that Disney portrays women as a being nurturing individuals without any control over their identity. The women are unable to think for themselves, because they are uneducated, and they are quick to fall in love with the first man that pays them any attention. However, this is not completely true. The people that are against the portrayal of women in the Disney movies are failing to recognize the underlying concepts in these movies. For example, Belle, in Beauty and the Beast, was well educated, Mulan went to war despite the consequences, and Merida, in Brave, stood up to her mother in refusal to marry. The Disney Princesses desired intelligence, bravery, strength, and independence—not true love’s kiss.
of influence in both the characters and gender roles of people in our society. The films have brought about the shaping of morals, behaviors and characters of not only children, but also adults in todays society, through engaging them in a constant series of unthinking consumption. In addition, most of the films in Disney bring out many different gender roles and people who grew up watching them have been influenced greatly by the content in the films (Blum 13). This paper will involve the various roles played by the characters in the films and how their roles have influenced the society at large.
Disney is the parent company for many of societies favorite brands and products on a global scale. After doing research I can honestly say that the Disney brand owns almost every media outlet. According to PBS “The Walt Disney Company is the third largest global media conglomerate. Its FY 2000 revenues topped $25
The 2014 motion picture film Maleficent has been widely praised, as well as harshly critiqued, in Ashley Wyman’s article, Maleficent (2014). Maleficent was seen as “…the most evil Disney villain for over 50 years…” until this movie appeared, reducing a villain to a woman who acted out of revenge (weebly.com). Even though the actors portrayed their characters very well, the original storyline and purpose of showing the backstory of a villain was lost in poor visual effects, new driving forces, and twisted morals.
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)