Fan Cost Index

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The Fan Cost Index (FCI) is a statistic used to measure the average cost of a family of four to attend a sports event. Included in this statistic are the average ticket price for four averaged priced tickets, four hot dogs, two small beers, four small soft drinks, parking for one hour, two hats and two game programs (Greenberg, 2014). The FCI for the NBA during 2015-2016 was just over $339. The NBA has the third lowest FCI of the four major professional sports in North America. Only the MLB was cheaper. According to Team Marketing Report, the other three FCI’s are as follows: NFL: $502.84 NHL: $363.58 MLB: $219.53 Other than ticket price, the other FCI components are relatively close in price. The average price for an individual ticket in …show more content…

Star power is the driving force in the secondary market, increasing demand and fan attendance. Team success and popularity also play a role in secondary market prices. The Los Angeles Lakers, though mediocre, are consistently in the top half of the NBA for average attendance. The face value of a single game Laker’s ticket in the upper sideline section 301 is $50. For the Laker’s last eight home games of the 2016-2017 season the average price on the secondary ticket seller Ticketmaster.com is $53. The average price when bought directly from the team is $65. The price variation on the secondary market averaged about $6, with lows and highs of $46 and $66 respectively. This price variation is derived primarily from the demand to see the Laker’s competition. The $66 game is against the Los Angeles Clippers, the Laker’s in city rival. The Laker’s have one of the best sport markets in the country, along with a historic franchise and large fan base, the team never fails to sell season tickets. With a high demand to see Laker basketball, when tickets make their way to the secondary market, prices stay closer to face value to ensure a profit for the

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