One of the most relevant ethical and legal framework from what we gathered are Fair Trade and the EU’s CAP (Common Agriculture Policy). Firstly, Fairtrade will be discussed and then the CAP. Fairtrade Labelling Organizations International (FLO) is an organization which promotes fair trade. It focuses on improving lives of producers in undeveloped countries in a sustainable way. According to the official website of FLO, the first Fairtrade labelled product was coffee from Mexico, which was sold in Dutch supermarket in 1988. During the late 1980s and the early 1990s, the idea of Fairtrade had been spread, and FLO was established in 1997 in Germany. Except Russia, East European countries, Saudi Arabia, some countries in the Middle East and Greenland, almost all the countries in the world participate in FLO as a licensee or Fairtrade producer. FLO has approximately 20 years history, and it has networks almost all over the world. The main aim of FLO is to help producers so that they can live in sustainable ways. FLO connects consumers in developed countries and producers in developing countries by means of certificating and labelling Fairtrade products. In the website of FLO, it states that their mission is to “empower producers to combat poverty, strengthen their position and take more control over their lives.” In order to achieve this mission, FLO provides four programs: child labor, climate change, workers’ right and access to finance. All of these programs are related to help producers in the third world to live better and sustainable life. Support and Guidance Fair Trade will partner with corporations such as manufacturers, retailers and other companies who are associated with buying produce from producers in undeveloped c... ... middle of paper ... ... be cut over certain months for wildlife to breed, or that woodlands wildlife habitats must be fenced off to protect their distinctiveness and promote biodiversity. In effect, if farmers sustain the countryside and adapt to schemes they would be eligible for more grants. The Common Agriculture has never been so important, with predictions of a population rising globally, as conditions have improved and hence people are living longer (UN Population , 2011). With this population growth there will be more consumers to feed. It is paramount that there is security of food with duties that the food is of high standard and that ethics are considered. In conclusion, CAP is a superior of the agriculture sector, they have different principles which corporations must follow, and if anything should exceed this with the likes of organic goods, Fairtrade to better their image.
Wright, L. T., & Heaton, S. (2006). Fair Trade marketing: an exploration through qualitative research. Journal of Strategic Marketing, 14(4), 411-426. doi:10.1080/09652540600948019
...struggling to earn any income at all and sometimes do not even get the opportunity to eat. Another issue that Raj Patel did not touch on is the lack of care consumers have for the farmers. It seems that consumers care about farmers about as much as the corporations do, which, in my opinion, is not a lot. When consumers only care about low prices and large corporations only care about making a profit, the farmers are left out to dry. Many consumers believe “food should be available at a bargain price, a belief that relies on labor exploitation and environmental exhaustion at multiple points along the commodity chain.” (Wright, 95) Corporations as well as consumers generally tend to be selfish and I think Raj Patel is afraid to mention this. If only these people cared a little bit more about each other I believe the hourglass of the food system will begin to even out.
The major organizational goal Tyson Food will focus on is exemplified in Appendix C, the strategy map. Fundamentally, Tyson Food will implement ethical and free range forms of farming in order to achieve the main goal of improving the company image. Through various strategies including implementing organic trends and researching ethical farming practices with farmers and suppliers the goal will be met. This is the result of implementing the BSC and the strategy map that
Modern society faces the challenge of developing its infrastructure and economy whilst improving the quality of the environment and biodiversity. The United Kingdom government’s Departments for Agricultural and Rural Affairs (DEFRA) has suggested that these contending aspirations can potentially both be accomplished through a planning strategy known as Biodiversity Offsetting.
Reduce the cost of vegetables and fruits and bring local farmers into the equation over large corporations.
Food production has many challenges to address: CO2 emissions, which are projected to increase by two-thirds in the next 20 years, as the global food production increases so does the number of people going hungry, with the number of urban hungry soaring. The environmental issues are not the only ones to face; politics and economic globalization take also the big part in the food world. These days agriculture and food politics has been going through many changes but mostly under the influence of its consumers; back in the days people wanted as little as safety, variety and low costs of food. Now consumers demanding way more – greater freshness, nutritional value, less synthetic chemicals, smaller carbon footprint and less harm to animals. And that’s the time when urban agriculture emerged quite rapidly delivering locally grown and healthy food. Within the political arena, there are a few still in charge of defending the conventional food industries and commercial farms to retain the upper level. Against the hopes of nutrition activists, farm animal welfare defenders, and organic food promoters, the food and agriculture sector is moving towards greater consolidation and better sustainability. Although in social and local terms, food-growing activists know their role is under attack. Caught two words in the middle, is it possible to satisfy both?
Summary of Contents Robert Alvarez provides an in depth look at the fruit and vegetable markets and traces precisely their travels from the farm to the produce market. He answers the poignant question as to why the U.S. is the largest importer of Mangos; a fruit that decades ago was literally unheard of in the U.S. He illustrates how the growing demand from transnationals now living in the U.S. began to demand to have the fruits and vegetables that were common in their native communities hoping to replicate their plates from their homelands. This demand has led to the development of markets most notably the Los Angeles Wholesale Terminal and he describes its continued success, largely due to the growing demand from immigrants now living in America.
Normally, the farmers get lower payment than other people in the value chain even though the farmers probably work harder than the others and use long time to grow ingredients. Hence, I think the farmers should get what they deserve in order to make their life better. Furthermore, this can encourage the farmer to produce more organic crops that are not harmful our environment and this campaign also supports fair trading.
As the global population continues to rise, the amount of food needed to feed the people will increase as well. Two types of agriculture systems have been the backbone for crop production for decades if not centuries: conventional and organic agriculture— both methods could not be any more different. Conventional agriculture, a method that uses synthetic chemical pesticides, technologies or additives, and practices that are unsustainable is the leading producer for our food. On the other side of spectrum, organic agriculture generally, performed in a much smaller scale, does not use synthetic chemicals and utilize methods that are environmentally sound. Most conventional
“Fair trade is much more than a buying relationship,” Heyl said. “It’s about developing holistic communities and retaining wealth and talent and education in villages in India”. The model is especially significant for helping women. Heyl said in some communities, women aren’t allowed to leave the house without a man. Everything all at once.
This means that each party can make choices. However in chocolate manufacturing one of the parties is often a large multi million dollar corporation and the other is a small farming company. Concern about the impact of this on small primary producers in developing countries lead to the Fairtrade agreement which Cadburys is a part of. By signing up to the Fairtrade agreement Cadburys agree to buy cocoa at a certain value. Last year Cadburys sold over 7 million chocolate products made with Fair Trade cocoa and this supported 65,000 jobs in
Consumers will also be able to build a relationship between his or herself and the producer, establishing a sense of community between all those involved. This supply of food can be a cheaper and farmer more sustainable than other sources of
Growers are generally isolated from a majority of end-consumer and have little control over input costs or process received for their produce. The primary exception is where local farmers sell produce in local markets and where there is a direct link from farmer to consumer. In most traditional agriculture marketing systems growers tend to receive minimal profit. From the perspective of the chain actors, any integration up or down the VC can help them to receive a greater share of the
Fair Trade is considered as an alternative trading system, which aims to protect the economically disadvantaged producers, especially in developing countries. It provides transparency and respect in international trade (Gingrich and King, 2012). Besides, Fair Trade also contributes to sustainable development by offering better trading conditions for marginalised producers and workers and securing their rights (Mohan, 2010).
...t too expensive for the farmers. The second step is that broader awareness is required. According to Sarah Alexander, “different farmers trust different sources, such as vendors, crop consultants, and university extension services.” Farmers are going to need to be open minded to new things, in order to feed the human race. The last step is farmers need the right incentives. Farmers want to know about the good that they are doing. Farmer’s want to know how they are saving the environment, and how they are producing more food, and feeding more people than they were before.