Exhibition Design Case Study

1293 Words3 Pages

How modern design techniques are changing the exhibition design industry

Aims and objectives:
Exhibition design has evolved highly within the past century. What was once a fairly straight forward design discipline, has advanced into a multi-disciplinary area that goes far beyond common practices. With the introduction of new digital techniques i.e. 3D modelling programs, CAD software, etc., a new perspective has been put onto the overall design process of exhibition design. This paper seeks to explore the advantages of using these new design techniques in combination with traditional techniques. In particular, this case study seeks to address the following topics:

1. To establish the benefits of modern exhibition design techniques
2. To contribute a more thorough understanding of the exhibition design process
3. To identify the characteristics of the design process as they relate to exhibition design
My time studying on the FDA programme has led me to pursue a career within the exhibition design industry. The work experience placement that I undertook at ‘Clearview Expo’ has helped to enforce this choice due to experiencing the client / designer input at a very personal level. I feel that this is the career path that I would like to develop within, as it allows me to fully contribute to the design industry. Upon leaving this course, I intend to sacrifice a few years interning / working for several exhibition design orientated companies, in order to gain a wealth of experience and to build a substantial portfolio of work.
In order to enhance my knowledge on my chosen design discipline, I have decided to write this case study on exhibition design and the design process that surrounds it. This is mainly due to experiencing these...

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...tching. These above mentioned programs are types of building information modelling (BIM) software. The main advantage to using BIM software, is that any changes made in one view are automatically integrated into the whole 3D model. So only one change has to be made, compared to having to hand draw all related drawings.
Once elevations, floor plans and models have all been produced, the next step in the design process involves that of image renders. Rendering is a term used within the creative industry used to describe the visual enhancement of drawings. Image renders make them easier to understand by the client and also allows design presentations to be visually communicated easier. Rendering an image essentially adds depth to two-dimensional drawings and in turn makes them appear three-dimensional. These image renders used to be highly detailed depending on the

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