Example Of Rhetorical Analysis In Advertising

Advertisements have to make sure they get their point across when it comes to communicating the message of the product, and that the product is astonishing enough to create an impression to the audience. In order to sell the product advertisers need to come up with creative ways to be able to send a message in a form that is easily understood by the audience. Advertising uses parables as one common approach, they highlight the problem and then presents a solution by using the product being shown. According to Roland, The parable invited the use of vivid, radical comparisons that would arrest attention (207). Roland discusses four parables; the parable of the Democracy of Goods, civilization redeemed, captivated child, and lastly the parable

There is a realistic transition in the commercial when the blonde lady finishes her workout and then showers to get ready for work. The simple production design minimizes the spectacle of the commercial, making the story for the most part realistic and relatable for most people. The visual technique as mentioned is contemporary yet realistic, it accentuates physical activity. There is a sweatband being pulled off, hand weight being dropped, and towel being snapped on the floor all taking place in the locker room. Since this commercial main focus is hair, is it critical for the hair to be photographed to show shine, bounce, and movement. Many of the shots at the beginning are medium close up or just medium shots, for example when the woman is taking off her workout gear, showering, and getting dressed for work. However, when the product is finally shown there is an extreme close of the bottle specifically to show the name of the brand, ‘Perk Plus’. Then the camera captures a wide shot of the bottle along with two other bottles that are in comparison to the new product. By giving is an extreme close up of the bottle the audiences attention is captured by wanting to see what the new shampoo bottle looks