Example Of Nonconforming Behavior

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Our studies found that nonconformity leads to positive inferences of status and competence when it is associated with deliberateness and intentionality. In other words, observers attribute heightened status and competence to a nonconforming individual when they believe he or she is aware of an accepted, established norm and is able to conform to it, but instead deliberately decides not to. In Zuckerberg’s case, for example, many observers saw his decision to wear a hoodie on his tour of the most important Wall Street banks to be a deliberate choice. In contrast, when observers perceive a nonconforming behavior as unintentional, it does not result in enhanced perceptions of status and competence. When a nonconforming behavior appears to be

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