As people had the urge to communicate there was a power of public opinions to move people’s thoughts, choices and actions. Public relations had gone through four different traditions before evolving. These include rhetoricians, press agents, journalistic traditions, and to the two-way communication that now faces a few professional challenges. Rhetoricians were speechmakers which provided communication services. The very first rhetoricians were seen in Greece. They would use persuasive skills to determine whether an argument could be considered true or false. Rhetoricians’ goal was to influence the public through what was being said, rather than what was being done. Since voice mattered a lot during the early ages, they would use their persuasive skills and messages to influence the public. For example, during the American Revolutionary War Samuel Adams was a public relations campaign. He would communicate what George Washington would say to the military during the war. He also began using phrases and messages like “taxation without representation is tyranny” to persuade people towards his side during the Boston Massacre. Adams also used events such as The Boston Tea Party to influence public opinion. Phineas T. Barnum was a master of press agentry; he was a man who would promote to ends meet. Barnum promoted a Joice Heath, a woman who had claimed to have been 161 years old; however, after she passed away an autopsy report proved that she was only around 70-80 years old. Press agentry was meant to use deception and ‘dirty politics’ to gain attention. Press agentry would often use creative events to attract people without having an exact strategy or any plans. They were extremely manipulative in what they actually planned to do; m... ... middle of paper ... ...with the use of Social Media websites such as Facebook, Twitter, and Youtube it has become another tool to spread the word. But one of the challenges they face is ensuring that there advertisement that appear on a social media website aren’t ignored and dismissed. Public Relations face the challenges of crafting their messages in a way users will welcome. But with the use of cookies on websites such as Yahoo and Facebook it has been easier to format advertisements to the user’s taste and past Internet history. Although there are multiple channels to spread the information making it fast paced, this could also be a challenge. Sometimes when messages are sent out they aren’t true and are over exaggerated hurting the credibility of the company. As we can see, public relations has gone a long way from where it once was but, it still has some challenges it faces today.
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
Without it, the colonies would not have unified sufficiently to fight Britain. There would have been a United States of Great Britain instead of the United States of America! Henry’s successful ability to persuade the audience was why his speech lives on as the epitome of persuasive writing. As seen throughout the oration, he creates an emotional bond with the crowd and isolates the key points that the audience should remember. His work exemplifies the everlasting importance of rhetoric. The art of persuasion, developed since Ancient Greek times, is a valuable skill that can catalyze advancement in the workforce, which is why it has such a profound historical importance. As the saying goes, “It's not what you say, but how you say
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
In the time of ancient Greece, there were a category of teachers called the sophists who believed that wisdom and Rhetoric could and should be used for profit and personal gain. Aristotle, a well-known teacher, disagreed with this completely and believed that while Rhetoric is persuasive, it should be used morally and with good intentions. He stressed the idea of using moral standards along with emotion, logic and truth to persuade any audience. Almost 1000 years later, Augustine took this step even further with the use of rhetoric within religion practice. He emphasized the idea that rhetoric is a means by which to promote good will and spread truth. Today, modern rhetorician Dubinsky would take this step even further, by stating that Rhetoric isn’t just a means to an end. Rhetoric improves our very lives and unites people under a common good with the proper ethics. While it is unfortunate that they are from different time periods, Aristotle, St Augustine, and Dubinsky would surely all agree that Rhetoric is a means by which regular people can be persuasive with their ideals. All while using the right morals, good intentions, and correct ethics to do so, so that any regular person can influence and change their world, from the simplest of arguments to the greatest of debates. That is why I believe we should study these famous rhetoricians, because their teachings teach us how to become better people and better writers. Aristotle, St. Augustine, and Dubinsky believed in Ethos, Pathos, and Logos, which means studying and working with your audience to persuade them in such way that you’re collaborating for the benefit of both the writer and the reader.
In the book, Propaganda, author Edward L Bernays, who is nephew of Sigmund Freud, transcends the public relation industry. This short, 13-part instructional manual delves deep into the intricacies and usage of propaganda. Bernays claims that the public is in a constant state of manipulation. He argues that in order for a society to be highly functioning and stable, public opinion must be manipulated and swayed. While I find his claims disturbing, it was refreshing to read something so blunt. Bernays’ use of psychological techniques to work the mechanics of public opinion truly classifies him as the “father of public relations.”
Edward Bernays’ name is well-known to anyone in the sphere of public relations. He is regarded as the father of the profession, a reputation he sought to establish throughout his lifetime. He applied the ideas put forth by his famous uncle Sigmund Freud in the field of psychology to public relations campaigns for numerous organizations. Some of his other influences are the Walter
Muckraking was another way people got their point across, they would find out all the information that they could on a person and they would basically, just drag their good name thought the mud, telling the people about, the things that they might not know, the corrupt things and bad deals and kickbacks...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.