Evaluating the role, as well as the strengths and weaknesses of Sense Perception and Intuition in Dan Ariely’s TED talk, “Are we in control of our...

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Evaluating the role, as well as the strengths and weaknesses of Sense Perception and Intuition in Dan Ariely’s TED talk, “Are we in control of our decisions?” Sense Perception is a way of knowing in which a person can acquire knowledge using their five senses - taste, touch, sight, sound and smell. Sense perception is an important in our understanding of the world, and is a source of much of the pleasure in our lives. But, can we trust our senses to give us the truth? This may come out as an odd question to many because according to experience and history it is known that humans greatly rely on sense perception as a means of survival. However, like all ways of knowing, sense perception has its weakness; our senses can easily be deceived. In his TED Talk, “Are we in control of our decisions?” behavioral economist Dan Ariely uses examples and optical illusions to demonstrate the roles, strengths and limitations of sense perception as a way of knowing. The simple optical illusions used by Ariely show us just how easily our senses can lead our judgments to be distorted. The first illusion was an animation of Shepard’s Tables; an example of size-constancy expansion first published by Roger Shepard as “Turning the Tables”. We know the two tables are the same length but yet why does one table appear to be longer than the other? In this case it is because the angles suggest depth and perspective and the brain wrongly believes one table is longer and while the other in shorter. It is interesting that despite us knowing that the tables are in fact the same length, we still perceive them to be different lengths; despite us knowing the truth, we could not get our minds to see reality as it really is. In the second example, Ariely shows the ... ... middle of paper ... ...her than the actual decision maker. This shows how severely our irrational decision-making can be influenced by only small changes. This begs the question; can we really trust our often-irrational intuition to make correct decisions? Or is it necessary that we use the more time-consuming rational decision-making every time we are faced with a difficult or complicated decision? I believe intuition can be used to make correct decisions when the situation is known, understood or believed by instinct. However, when the situation is more complex, has broad implications and is not that common, as in the case of the organ donation example, intuition should not be used as it will lead to conclusions and outcomes that may not actually be desired by the decision-maker. Rather, when faced with difficult situations, intuition and reason should be used in conjunction. Through

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