Ethnocentrism In Media And Media Stereotypes In American Media

For several years, people have enjoyed movies, games and other media involving Asian characters. Unfortunately, people are not aware of how these movies affect their perception of Asian culture. In media, there are several different stereotypes that are exemplified. That and the idea of ethnocentrism creates a skewed idea of Asian culture. The different perceptions can create a misunderstanding and therefore, conflict may arise. Ethnocentrism plays a large role in creating stereotypes and the way media portrays common Asian stereotypes supports negative views and communication tension between cultures.
Stereotyping between cultures is caused by ethnocentrism. According to Neuliep (2018), stereotyping is “membership to a particular group that

Some common stereotypes that are seen in American media are the wise old men, overly sexualized women, kung-fu ideals, and the idea that Asians are nerds/outcasts due to math and science knowledge. First, there is the stereotype of a wise old sage. Generally, these are very old men. Often, they are mysterious but play heavily into philosophy and become a ‘master’ to the younger main character. In the Marvel comic, Dr. Strange, the Ancient One is an elderly Asian man who uses spirituality to guide Dr. Strange and teach him skills. Another example is the overly sexualized female. In several different anime shows, the female characters are well endowed and have very tiny waists. In addition, they wear extremely short skirts and expose cleavage. Emphasis is placed on the animation of the movement of breasts in the shows. This has created and Asian fetish among men and the idea that Asian women are overly sexual. The final two examples can be seen throughout all films that include Asian characters. Jackie Chan movies are famous for the idea of a martial arts master. Any Asian supporting character, is usually known for their excellence in math and science. Several of these stereotypes can be understood by the value orientation of