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Media impact on public opinion
Journalism ethics
Media impact on public opinion
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Journalists have a very important job. The general public relies on them heavily to report what is going on the world on a day to day, or even minute to minute basis. Their job is made especially important when there is an election. The opinion of voters can be made or changed based on the information they read in a newspaper or see on television. Journalists need to make sure they are following their code of ethics when reporting on politics. They need to make sure they are not pandering to the curiosities of the public, but reporting actual news. They need to make sure that they are not sensationalizing their stories for profit. Finally, journalists need to report all sides of a story.
Political scandals are nothing new, but they always make big news. While it is important that the public know that the person they have been putting their trust in may not be so trustworthy, there is a line that needs to be drawn between reporting on a scandal and indulging the public with personal details of someone’s life. According to one journalist, “Pop culture feeds off the tantalizing details for the amusement of the masses (Kelley).” Just because something is popular does not mean that it is news. Journalists need to realize that they should be at a higher standard than pop culture and only report on the story, not every single embarrassing detail over and over again. The people who want to see those sorts of things can easily find it through other sources.
Not only do journalists need to make sure their stories are worthwhile, they also need to tell them without being overdramatic. Journalists all work for someone, and those businesses want to make money. For news stories, the way to make money is by having people buy the newspaper. I...
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... to help them make their voting decisions. Journalists need to report on important political stories, they need to not sensationalize their stories, and they need their stories to be well rounded. There will always be campaign advertisements that do not follow any code of ethics, so the public needs to be able to trust their news sources.
Works Cited
Burgers, Christian and Anneke de Graaf. “Language Intensity as a Sensationalistic News Feature: The Influence of Style on Sensationalism Perceptions and Effects.” De Gruyter Mouton. Communications 2013 Vol 38(2): 167-188. Web. 9 May 2014.
Cozma, Raluca. “From Murrow to Mediocrity? Radio Foreign News from World War II to the Iraq War.” Journalism Studies. Vol 11 No 5, 2010: 667-682. Web. 9 May 2014.
Kelley, Kendra. “The Most ‘Scandalous’ Politicians are Family Men.” KPLCtv.com. KPLCTV. Web. 22 April 2014. 9 May 2014.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
It is not uncommon to hear people complaining about what they hear on the news. Everyone knows it and the media themselves knows it as well. Some of the most renowned journalists have even covered the the media’s issues in detail. Biased news outlets have flooded everyday news. We find that journalism’s greatest problems lie in the media’s inability for unbiased reporting, the tendency to use the ignorance of their audience to create a story, and their struggles to maintain relevance.
Media concentration allows news reporters to fall victim to source bias, commercial impulse, and pack journalism. Together, all three of the aforementioned factors become known as horse race journalism, a cause for great concern in campaign media. In complying with horse race journalism, media outlets exclude third party candidates, reinforce the idea that politics is merely a game, and dismiss issues that directly affect voters and their day to day lives. Through horse race journalism, the media is mobilized in impeding an active form of the democratic debate in American politics. Even across the wide range of human values and beliefs, it is easy to see that campaign media coverage must be changed, if not for us, then for our children. It is imperative that we discern the flaws of the media and follow our civic duty to demand better media
“Murrow, McCarthy and the media frontier analyzed” also discusses how “we as a country walked into the war in Iraq without the media doing its job…It may be official blacklisting or maybe not, but deception is just as possible today in different forms (Sasanow, 3).”
Edward R. Murrow’s profound impact on the field of journalism defines much of what the modern news media industry is today. Edward R. Murrow’s career offers aspiring journalist a detailed set of standards and moral codes in how a journalist should receive and report the news. The development of CBS is largely attributed to Murrow, and derives from his ambitious attitude in utilizing the television and radio to deliver the news. Murrow gained a stellar reputation in the minds of American’s during WWII by placing himself in the heart of the war, and delivering information through radio in his famous This is London broadcasts. His battles with Senator Joseph McCarthy are largely referred to as his most prominent achievement in which Murrow exposed the unfair practices of Senator McCarthy in his wild accusations on those in the American public of being affiliated with communism. At the RTNDA conference Murrow arguably deliver his most famous speech, which included his hopes and fears of the news media industry in years to come. Although much of today’s news media industry would be held in disdain in the mind of Murrow his practices are still referred due and held in high regard by his contemporaries and fellow aspiring journalist. Edward R. Murrow set the standard of American journalism, and had the largest individual impact on the news media industry in history.
As television exposed the truth of government, so did Journalists. Daniel leaking of the Pentagon Papers that explained in detail the Vietnam War, and the leaking of the information to the New York Times in 1971. Scandals like this played an active role throughout the late 1960’s and into the early 1970’s. This eventually led to the resignation of President Richard Nixon in 1974. The critical stand point of the journalists led to the marked contradictory of American politics that grew into turbulent during the 1960s.
The news media rejects the fact that they are biased. They claim that they are the “middle of the road,” and are neutral on the stories that they cover. Publishers also claim that they are the watchdog for the political system, and they make sure that the system is free of any corruption, or wrongdoing. Th...
During the Vietnam War, a rift between government officials and journalists emerged. The American government felt the need, for various reasons, to censor many war developments. In an attempt to act ethically, the press fought the censors, trying their hardest to report the truth to the general public. Despite claims of bias and distortion by several prominent government officials, these journalists acted completely ethically, allowing the general public to obtain a fair, informed opinion.
Sensationalism is described as “use of shocking material: the practice of emphasizing the most lurid, shocking, and emotive aspects of something under discussion or investigation, especially by the media” (“Sensationalism”, 2009). This has tactic has been used for ages. Whether it’s stories being told about a monster who will eat bad children, to the dangerous communist ways, sensationalism is everywhere. Sensationalism began during the era of Pulitzer and Hearst newspaper era. Their feud would introduce sensationalism to media, and impact the lives of many.
First, lets define the “news” which we will be exploring. Sensationalism is defined by Webster’s Dictionary as “subject matter that is calculated to excite and please vulgar tastes. Also, as the journalistic use of subject matter that appears to vulgar tastes. This can be applied to a variety of news-gathering media. Print: be it newspapers, tabloids, or magazines, audio and visual: be it TV specials, daily and weekly shows, or through the radio with shows such as Howard Stern, or even electronic: through the World Wide Web, can all involve “the journalistic use of vulgar subject matter”. It is nearly impossible to avoid “journalistic sensationalism”.
Americans look to the press to provide the information they need to make informed political choices. How well the press lives up to its responsibility to provide this information has a direct impact upon Americans: how they think about and act upon the issues that confront them.
Their reportage selection is politically important because they determine who and what will have a good opportunity to be the center for political debates and activity. News people with their stories compel political leaders to react to events and conditions on which their viewpoints and platforms would not have been transmitted otherwise. Without media attention, events that the media news offer and the society might have less impact on decision making—or none at all. Situations that might be accepted in unimportant events, they can become intolerable in the fierce of publicity. Consider the case of Senator Lott’s salute at Strom Thurmond’s birthday party. Without the public exposure of a particular private situation, Lott’s politi¬cal failure and its consequence would not have occurred. Politicians are heavily aware of the media’s agenda-setting power. That is why they strive immensely to organize and arrange events to give as much appropriate coverage as possible and to avoid detrimental publicity.
Let 's first take a look at the media 's most obvious role. We all use the media to inform us. Here, the media report news and information to the general public. This is the most significant role of the media in a democracy because citizens play a crucial role in the political process and must be informed in order to make educated political choices. The media, therefore, must do a thorough and impartial job when informing the public on all government activities and political events. Elections pose a special challenge for
In trying to attract new audiences, news media have begun to transition from reporting to becoming a form of entertainment. With the meteoric rise of social media’s role as a news source, the fight for an increase of diversity in the media, and the ever-growing desire of immediate content, the future of responsible journalism is more important than ever. Ask yourself, why do I think the way I do? Where do my political views originate? How do I prove them? Most likely, it is due to the biased portrayal of issues in the media and the politicization that accompanies what we consume. Now, compare your views to your preferred news reporting entity. More than likely, they are the same.
The relationship between journalism and politics is a two-way street: though politicians take advantage as best