Ethical Principles Essay

Every person needs to have some basic principles to guide their lives. These principles for example can define, in a clear and simple way, what is right and what is wrong. They help shape how we will live our life and facilitates the decisions we may need to take specially at difficult times or crossroads. These principles are molded by parents, relatives and groups we may be part of as we grow and help to form our character as individuals. As we become adults most of those principles are part of us and who we are.

Similarly, businesses are required to define ethical principles under which they will operate. These will be the guidelines that all employees at all levels must follow to ensure that all business related activities are conducted

We experience it in our personal lives therefore it is easy to relate to it in a working environment. As a leader in marketing, we want to ensure that we properly inform the public the attributes and any potential risks of the product we are promoting. This will maintain a good company reputation and the team members will learn the promotions they work on must be trustful on what they communicate and the benefits claimed. That will gain us the trust of the customers and those that make business with us. At the same time, we need to be honest with the stakeholders in regards of product quality and meet the commitments made. This is one principle that failed at Enron and it impacted employees as well as

We have to accept the consequences of every marketing strategy put in place and related decisions. Today, when we look at our responsibility we have to consider not only the customers and stakeholders but also the impact on the environment and the society in general. Today, an interesting challenge is working with other cultures where you need to learn about their customs and environment to make an effective strategy and still ensure that we are being responsible with customers, the community and the stakeholders.

I have family members that work at companies that make business in countries where bribes and kickbacks are common. Nevertheless, those companies train their employees to not engage on those type of agreements and how to recognize a potential relationship that should be avoid to ensure that the rules are followed and business is established honestly and responsibly following all applicable government rules and