'Pay For Play' Is It Ethical? Public Relation is way of companies and individuals, to communicate with the public and media, although public relation specialist will target a specific audience either directly or indirectly by using media, the reason why is they need to keep a the company or individual as positive as they can in front of the public and hopefully to create some sort of relationship between them. In this essay we will be talking about the the concept of ''pay for play'' and the ethics behind it all. The Statement of ''pay for play'' is when a PR representative, works with a journalist and generates a friendship between them, which willl in turn get the journalist to write the article and publish it but the PR rep will either …show more content…
When a professional Publishes a story by allowing the PR reps to manipulate the story to attract there target audience for the company that needs public exposure this is called earned media, this is where it is obvious that there was some compensation in exchange for the publishing of a story. When a PR reps get there story Published through pay for play they get to move on to the next stage, which is to have the story attract the target audience that the company wants and most importantly the audience should gets a positive feeling from the published story. Thats why they call it earned media because there is compensation for whom ever published the story and the company that the PR representatives are winning in a different way by attracting the target audience to buy or use there services and also to give the audience a positive message about the …show more content…
Motivation i know to be the first risk for the client (company) is motivation of revenue, if the client sees a flow of revenue coming itll be good news for the PR reps. With this new world of revenue driven business its important that the company makes money and this is where we see that by using the 'pay for play' arrangement. They're is someone at fault here, in the eyes of many professionals it is possible to have a PR company which follows the rules and uses 'pay for play' as ethically as possible. The pay for play is quite risky to clients because they all think that they will save some money by this process but the truth is that might end up in a ver bad situation by either journalist of media Organisation these situation tend to rise, when you pay the media for their time coverage, or when you pay a publicist to be at an event where journalist and producers are gathered up. There will always be risk because there receiving money above the ethical guideline. The Public Relations Society of America says that public relation officers should not encourage there clients to go down this path, the money that is exchanged may be in many forms for cash, get aways, gifts and many other pleasures of
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
In my previous two speeches I explored the issue of paying college athletes and the ethical and moral implications it has. In this paper I will formally address the issue using historical background, and, after showing both sides of the argument, I will convince you, the reader, that paying college athletes is a moral justice through the ethical theories of Deontology.
Not knowing what to do, businesses tried to buy out journalists to silence them and to pay for advertisements in the newspapers (Seitel, 2006, pg. 29). This strategy did not work for long however because “the best way to influence public opinion was through honesty and candor” (Seitel, 2006, pg. 29). Out of this idea came the first great public relations counselor, George V.S. Michaelis
Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that is known for knowingly using products that caused thousands of people throughout Australia to grow to become sick and even resulting in death, from its products that produced massive profits is a prime example of the PR problem. However ethical communication and critically reflective practices are procedures that benefit both the public and the organisation when use correctly, opposite to the James Hardie case.
For the last four decades, the House of Congress has been crucial is putting in place quite a number of civil rights laws that aim at eliminating discrimination in all educational programs as well as all those activities that receive federal financing. The statutes include: Title VI (which prohibits race, national origin, color, and discrimination); Title IX of (Education Amendments of 1972 which seeks to ban sex discrimination in learning institutions); Title II of the Americans with Disabilities Act of 1990 that prohibits discrimination against disable people in public contexts: Section 504 of the Rehabilitation Act of 1973 which also forbids discrimination against disability); and the Age Discrimination Act of 1975 that is meant to discourage ageism. These civil rights laws embodies a nation-wide commitment to end all forms of discrimination in the education system (Anderson & Cheslock, 2004). Such laws have been designed to assist in the delivery of the dream of the American forefathers, that all individuals, notwithstanding their age, race, color or religion should be given a chance to achieve their greatest potential.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
Advances in technology over the last several decades have had major impacts on the entertainment industry. For instance, as gambling has made its shift onto the Internet, there have been a number of moral and ethical issues that have arisen. Whether its people playing underage, people committing acts of fraud, or people becoming addicted, online gambling presents many dangers to its participants and the rest of society. Although there are several problems with online gambling, there are also many positive features associated with this new phenomenon.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
We are currently in an era where the profession of public relations is widely viewed as being “spin doctors” and hype can often eclipse reality. Most individuals see public relations as people who manipulate the public mind, rather than tell the truth. We are often accused of distorting reality, propaganda and withholding information. With these circumstances, you could have thought that “ethical public relations” was an oxymoron. Although not everyone is in tune with today’s public relation’s world, it is critical to assert a practitioners' beliefs of ethics in the practice of public relations. Being an ethical public relations practitioner is fundamental, especially when it is your duty to build trust and enhance stakeholders’ reputations.
There are many definitions of Public Relations and the basic definition is typically the same. However, interpretation of how PR is conducted plays a role in the outcome of many definitions of PR. For example, PR can be positive or negative depending on if the information is skewed with the intent to persuade in a positive or negative manner. Politicians use PR to influence voters to vote for them and to make their opponent look bad. PR encompasses so many areas and includes the public which are both internal and external (Seitel, 2004).
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
According to Steven Knowlton, author of Moral Reasoning for Journalists, "Celebrities of all sorts-musicians, athletes, entertainers, and others-make their living from the public and the public therefore in a sense employs them, just as it employs governors and presidents..."(54). Most journalists figure that celebrities voluntarily surrender their pr...
Ethics, as according to Johanessen, Valde, & Whedbee (2008, p. 1) is a study that argues what should be the grounds principles for right and wrong human behaviour. There are public relations scholars from Kruckeberg (1998) have made a point to relate universal ethical values as professional values. It is therefore necessary to integrate these values into the public relations profession. The Institute of Public Relations Singapore (IPRS) has supported this in their code of ethics. A principal stated that, “A member shall conduct his professional activities with respect for the public interest and the interest of the profession.” This means that every decision and strategy that the public relations practitioner should account for their employee, client or community. However, a report done by
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.