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Influence of tobacco advertising
Ethical issues in tobacco industry
Influence of tobacco advertising
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Ethic Speaking: Thank You for Not Smoking
Nick Naylor the main character of the movie is a lobbyist who lobby for the Academy of Tobacco Studies. Generally, his main responsibility is to publicly speak in favor of cigarettes and tobacco company with a primary goal to increase the revenues of the company by selling more cigarettes products. But, since common wisdom has it that tobacco and other form of cigarettes are among many of the leading killers in America and other places around the globe, Nick Naylor is generally hated by literally everyone in America who detest cigarettes and big tobacco industry. Therefore, those who oppose the tobacco industry argues that Nick is an unethical speaker. Likewise, with many other critics, myself included, we also continue to believe that Nick Naylor is truly an unethical speaker who has an ethical way of persuading his audiences with logic and reasoning which reinforce his argument.
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It is obvious that Nick Naylor has violated those standards throughout the entire movie. For instance, during his first interview with the Heather the journalist, asked Nick “I want to know how you see yourself.” Nick responded with a side joke and said “I am a mediator between two sects of society that are trying to reach an accommodation.” Then Heather followed up with another question, she asked him “Nick why do you do this? What motivates you?” and Nick responded “Population Control. Everyone got a Mortgage to pay.” In other order words Nick lobbied for the Tobacco company not because he is oblivious to the kind of effect that cigarettes actually generated to society, rather because it pays the mortgage and keep him and his family financially
The smoking issue is very complicated and some of the arguments are beyond the scope of this essay. Still, we can obtain a balanced outlook if we consider the following: the facts of smoking, individual right, societal responsibility, and the stigma of smoking. Haviland and King write essays which contain very important points, but seem to contain a bias which may alienate some people. To truly reach a consensus on the smoking issue, we must be willing to meet each other halfway. We must strike equilibrium between individual right and societal responsibility.
Thank You for Smoking Rhetorical Analysis: Thank you for not smoking. The film Thank You for Smoking is an obscure jesting that follows a petitioner, Nick Naylor, for the tobacco industry. Murky comedies take a grave topic, and light the topic through mockery. A worthy example of rhetoric can be found in Thank You for Smoking, during a scene where Nick Naylor delivers an argument against putting a skull and crossbones label on every pack of cigarettes. Senator Finistirre does this during a hearing in front of a congressional committee lead by Vermont.
“Thank You for Smoking. ?” The genre of argument. Boston: Thompson/Heinle. P. 141-143 Kovac, Rachel. A. Study Shows Ignorance of Smoking Hazards.
Scientists and lobbyists share a primary purpose; they both serve to influence the status quo. Both Alfred Kinsey, a scientist, and Nick Naylor, a lobbyist, challenge the boundaries of their society. Whereas Kinsey stimulates the sexual aspect of his society, Naylor pokes at the value of ethics in a cigarette consuming society. The representation of argument is apparent in these films; Kinsey argues for a societal change in the awareness and education of human sexuality whereas Nick Naylor defends the cigarette industry as the Vice-President of the Academy of Tobacco Studies. In the film Thank You for Smoking and Kinsey, the rhetoric of argumentation is represented by two men that share allegiance to their work; however, the motive behind their work differs in galactic proportions.
The tobacco industry seems like a beneficial addition to our economy. It has basically been a socially acceptable business in the past because it brings jobs to our people and tax money to the government to redistribute; but consider the cost of tobacco related treatment, mortality and disability- it exceeds the benefit to the producer by two hundred billion dollars US. (4) Tobacco is a very profitable industry determined to grow despite government loss or public health. Its history has demonstrated how money can blind morals like an addiction that is never satisfied. Past lawsuits were mostly unsuccessful because the juries blamed the smoker even though the definition of criminal negligence fits the industry’s acts perfectly. Some may argue for the industry in the name of free enterprise but since they have had such a clear understanding of the dangers of their product it changes the understanding of their business tactics and motives. The success of the industry has merely been a reflection of its immoral practices. These practices have been observed through its use of the media in regards to children, the tests that used underage smokers, the use of revenue to avoid the law, the use of nicotine manipulation and the suppression of research.
Highlighting the theme of conflicting perspectives throughout Geoffrey Robertson's, 'The Trials Of Oz,' in particular his essays, The Romans in Britain and The Trials of Oz, is the bias nature of Geoffrey Robertson as he attempts to adopt his view of events, personalities and situations, to convince the reader on the validity of his argument. A perspective is a point of view, and a conflicting perspective is where two point of views clash. Similarly to this, is Jason Reitman's film'Thank You For Smoking' which is a satire of the perception of promoting smoking, but not to the level in which it is disregarded, as no character smokes on film.
Peter Brimelow’s article “Thank You for Smoking….?” is an essay that looks at a rather extreme perspective on smoking. Brimelow starts off by describing the many actions that are taken against the tobacco industry; he writes that in some states, the government is trying to make the tobacco industry pay certain health care costs. However, he then goes on to state that smoking may actually be good for one’s health. He uses various sources to show that smoking has positive effects on our bodies; he states the decrease in risk in numerous diseases. Brimelow uses medical journals to show that smoking decreases the risk of diseases like Parkinson’s and Alzheimer’s. He also talks about some of the ways smoking enhances certain skills, “A battery of studies show that cigarettes really do stimulate alertness, dexterity and cognitive capacity” (Brimelow 141). Brimelow does pick a tough subject to talk about, but for the most part he does a good job writing his article and distributing information to the reader to support argument.
Thank you for smoking, it’s what big companies like Marlboro and Camel want to let us know, and keep smoking. Tobacco has been around for thousand of years, but today’s cigarettes contain many harmful and poisonous toxins. Yet, its simple: Tobacco smoking kills, reduces economic productivity, and strengthens poverty. But lets be frank, everyone’s aware of these issues already, everyone’s out to get cigarette companies; however, there’s a bigger problem. What happens when cigarette companies target today’s children?
Peter Brimelow’s “Thank You for Smoking…?” had me interested from the title alone. This essay lists a few of the benefits that can occur from smoking. Bimelow is aware of the many dangers of smoking as he acknowledges “the Environmental Protection Agency has claimed that ‘second hand smoke’ is a significant risk for nonsmokers and the Food & Drug Administration is making noises about regulating nicotine as a drug” (The Genre of Argument 141). Brimelow’s essay gives some reasons why and how smoking can be beneficial in some small ways. The message Brimelow is trying to get out is that, “smoking might be, in some small ways, good for you” (141). Brimelow uses words and phrases such as “might be” and “some” to narrow down his major claim. Brimelow’s major claim that smoking can be healthy in some ways. In some studies, certain cancers have been shown to appear less in smokers than nonsmokers. This leads us to believe that smoking may be beneficial in some ways. I think this essay is successful because of the evidence presented along with the narrow major claim.
In the Film we saw a character name Nick who is the spokesman of the tobacco company. He advertises the tobacco company in a positive way to gain the profit. His job is to fool the people and sell the product. However he doesn’t only fool the public he plays the same word game with his son too. In one of the scene of the Nick’s son Joey asks him about the disadvantage of the tobacco. In this situation Nick gets stuck in to dilemma whether to the truth to his son or plays the same word game by saving his job’s reality and continuing building good relationship with his son. Nick doesn’t tell Joey about the product and continuing building a good relationship. On the other hand Nick’s represents negative image in public opinion because he is promoting the tobacco which causes millions of
Thank you for smoking is a satirical comedy about a lobbyist whose job is to promote tobacco use at a time when the disease burden secondary to smoking threatens to cripple the nation. The film presents how industries, media and the government interact to influence the consumers’ decision. While the use of rhetoric, such as fallacies and twisted truths, is evident throughout the film, it is most evident midway when the chief spokesman, Nick Naylor, assists his son with his assignment. The son, Joey Naylor, enquires why the American government is the best and in response, the father argues it is because of America’s ‘endless appeals system’ (Thank you for smoking). His response seamlessly captures the tone of the movie as much as it represents the extensive use of a combination of fallacious arguments and twisted truths.
A common fallacy used by Mr. Naylor in the movie is the red herring fallacy. Here, the debater deliberately throws a discussion off course and create a different vision of the original topic. While speaking at the senatorial subcommittee hearing, Naylor argues that people should not be influenced by poison signs on cigarettes; instead; they should be responsible for making their own choices and educating themselves on the dangers of the product, rather than using a warning label for something people consider to be potentially dangerous. To buttress his point at the Congress Meeting, he says, “Gentlemen, it's called education. It doesn't come off the side of a cigarette carton. It comes from our teachers, and more importantly our parents. It is the job of every parent to warn their children of all the dangers of the world, including cigarettes, so that one day when they get older they can choose for themselves.” .He tactically shifts the issue from the dangers of smoking, addiction, and health to that of education which is one of the core values of the American people .Not only does Naylor shift the issue of smoking to that of education, he also shifts issues again from smoking to freedom. Naylor says that it is peopl...
‘If you argue correctly, you are never wrong’ (Naylor, 2005). This is Nick Naylor´s deep conviction. He made a career out of this belief. Nick is a lobbyist employed by the ‘Academy of Tobacco Studies’ (as of now: ATS). ATS is conducting research on the link between smoking and lung cancer funded mostly by tobacco companies.
One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...
charged with covering up the addictive properties of nicotine and finding ways to exploit it to increase profits. For example, in Wigand’s interview for 60 Minutes, he says that tobacco companies view cigarettes only as a delivery device for nicotine. He also says they take advantage of the addictive properties by manipulating and adj...